Summary
Overview
Work History
Education
Timeline
Generic

Kevin Cornell

Brand Marketer & Events Manager
Queens,NY

Summary

Multifaceted marketing professional with ten years of experience in events, partnerships, writing, campaigns and project management. Specializing in digital strategy, communications, and production.

Overview

13
13
years of professional experience

Work History

Events & Brand Partnerships Manager

TuneCore
08.2020 - Current
  • Developing strategic partnership opportunities with music tech, creator tool, lifestyle, and DSP brands
  • Complete project management and production of all US and select international branded events
  • Increased brand awareness by activating with well-known music industry conferences/festivals
  • Paid media photo and video production support, including but not limited to: direction; casting, scripting and interviewing talent; call sheets; location scouting; and budget tracking
  • Project management of co-branded marketing campaigns
  • Establishing and managing relationships with festival planners, talent buyers, production agencies, and F&B brands
  • Virtual event production and project management for webinars, panels, artist interviews, and artist/producer workshops.

Co-Founder

Living Waters Records
05.2018 - Current
  • Participate in all levels of releases: A&R, digital distribution, physical packaging, college radio promotion campaigns, digital marketing/media pitching, international targeting, social media promotion, playlist pitching, and inventory.

Content Marketing Manager

TuneCore
02.2016 - 08.2020
  • Content Management: Day to day management of all front-end content across seven individual and localized websites
  • Copywriting: Email, social, blog, partner articles, landing pages, and whitepapers
  • Business Development: Piloted and led launch of Studio Outreach and YouTube Influencer Affiliate programs
  • Re-brand and development of TuneCore's "Artist Advice" portal across all properties, increasing subscriptions
  • Podcast hosting, booking, production and editing
  • Artist Relations: Providing artist, management and label relations for TuneCore clients on an ongoing basis
  • Product Marketing: Management of all communication and front-end launches for new DSP partnerships, product launches and feature updates
  • Maintained content marketing calendar to schedule creation and delivery deadlines

Social Media Manager/Editor

TuneCore
10.2014 - 02.2016
  • Overall channel management for TuneCore across social media
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships
  • Commissioning experts in the fields of publishing, intellectual property law, music theory, music production and engineering, and touring/live performance to write impactful blog articles
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media

Social Media Analyst

Sears Holdings Corporation
06.2012 - 10.2014
  • Assisted in creation, management, monitoring and workflow of paid social media advertising campaigns
  • Prepared market reports and dashboards concerning status and findings and provided insights to key stakeholders
  • Monitored and moderated consumer conversations during high-volume periods throughout year

Education

Bachelor of Arts - Arts, Entertainment, and Media Management

Columbia College Chicago
Chicago, IL
05.2001 -

Timeline

Events & Brand Partnerships Manager

TuneCore
08.2020 - Current

Co-Founder

Living Waters Records
05.2018 - Current

Content Marketing Manager

TuneCore
02.2016 - 08.2020

Social Media Manager/Editor

TuneCore
10.2014 - 02.2016

Social Media Analyst

Sears Holdings Corporation
06.2012 - 10.2014

Bachelor of Arts - Arts, Entertainment, and Media Management

Columbia College Chicago
05.2001 -

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Kevin CornellBrand Marketer & Events Manager