Dynamic and results-oriented sales professional with over six years of experience driving revenue growth and forging strategic partnerships in the healthcare industry. Proven track record of exceeding sales targets, managing key accounts, and leading cross-functional teams to success. Seeking opportunities to leverage expertise in digital advertising and business development to contribute to a dynamic organization.
Overview
6
6
years of professional experience
Work History
Senior Account Executive
Haylo
06.2021 - Current
Spearheaded digital advertising sales for Haymarket's consumer healthcare division, achieving year-over-year sales growth of 10% in 2022 and 15% in 2023, surpassing industry average growth rates
Managed and expanded a portfolio of over 50 key accounts, including top pharmaceutical companies and healthcare agencies, contributing to record-setting sales revenue of $4.5 million in 2023
Led the launch of a synergistic programmatic campaign resulting in a 20% increase in client retention and a 15% uplift in campaign ROI for top five clients within six months of implementation
Championed a cross-functional team effort to enhance the client reporting and analytics platform, leading to improvement in client satisfaction scores and a 15% increase in client retention rates
Negotiated and secured three of the largest contracts in the DTC division's history, with an average deal value of $750K, marking a 25% increase from previous high-value contracts.
Manager, Business Development - Digital
BioNews Services
06.2020 - 06.2021
Promoted from Business Development Associate to Manager, Business Development - Digital in five months for exemplary performance in securing key 2021 renewals with existing partners
Led the team to a 25% increase in annual digital sales revenue in 2021 by innovating and implementing multi-channel capabilities, including Conference Coverages, Awareness Months, Healthcare Professional (HCP) engagement, and Clinical Trial Recruitment campaigns
Initiated and forged strategic partnerships with over 30 new digital health platforms and influencers, markedly expanding the company's digital footprint and contributing to a 30% surge in web traffic and user engagement
Played a pivotal role in renegotiating and upselling contracts with major clients, achieving a 20% increase in contract value and securing long-term commitments.
National Accounts Associate
MJH Life Sciences - Targeted Oncology
03.2019 - 04.2020
Led advertising and tactical programming sales for Targeted Oncology, generating $3.6 million in sales revenue in 2019 by securing partnerships with leading pharmaceutical companies
Drove strategic growth by establishing alliances with key community organizations, extending outreach and bolstering engagement with the oncology community, contributing to the platform's reputation as a trusted source of oncology education and information.
Pharmaceutical Sales Representative
Ashfield Healthcare - Contract with Genentech
10.2018 - 04.2019
Exceeded metrics at ~150%; successfully launched XOFLUZA with Genentech (Roche): the first and only 1-dose, oral antiviral for the treatment of acute uncomplicated influenza
Averaged 55 dials per day: 25 details to Health Care Providers & 10 details to Pharmacies
Chosen as top 5% of Reps to be a Team Lead during Genentech-partner visits, promoted to new territory in place of 20-year pharmaceutical sales veteran, and chosen to assist my supervisor in managerial responsibilities/peer-to-peer training
Raised Market Share in my region (Northern California & Hawaii) from 0 to 3.5% over a 3-month span
Responsible for identifying business opportunities and gaps for representatives to drive business in my region
Ranked in the top 2 out of 20 individuals on my team in sales productivity per KPI (Key Performance Indicator).
Education
Bachelor of Arts - Communication & Media Studies
Towson University
Towson, MD
01.2018
Skills
Sales Strategy Development
Account Management
Business Development
Digital Advertising
Strategic Partnerships
Cross-functional Leadership
Negotiation and Contract Management
Data Analysis and Reporting
Client Relationship Management
Team Collaboration and Management
Relationship Building
Sales Quota Achievement
Team Collaboration
Lead Generation
Timeline
Senior Account Executive
Haylo
06.2021 - Current
Manager, Business Development - Digital
BioNews Services
06.2020 - 06.2021
National Accounts Associate
MJH Life Sciences - Targeted Oncology
03.2019 - 04.2020
Pharmaceutical Sales Representative
Ashfield Healthcare - Contract with Genentech
10.2018 - 04.2019
Bachelor of Arts - Communication & Media Studies
Towson University
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