Kevin Cortes
Denver,CO
Overview
8
8
years of professional experience
Work History
Director of Audience Development
Firecrown Media Group (Formerly FLYING Media)
06.2023 - Current
- Spearheaded the migration of 26 media titles to new CRM and social listening platforms, enhancing audience engagement and data analytics capabilities.
- Wrote, edited, and planned articles, pilot guides, and audience engagement written content for aviation media brands.
- Led the development and execution of comprehensive social, brand, and audience marketing strategies, achieving substantial growth in audience reach and brand awareness.
- Pioneered the development of subscription bundle products tailored to audience behavior and feedback, contributing to diversified revenue streams and enhanced customer satisfaction.
- Collaborated with cross-functional teams for seamless integration of new technologies, fostering a data-driven and innovative organizational culture.
- Utilized advanced analytics to refine marketing strategies, ensuring alignment with overarching business goals and responsiveness to market trends.
- Played a pivotal role in selecting and onboarding social listening tools, enhancing audience insight and competitive analysis capabilities.
- Effectively communicated data-driven insights to executives and stakeholders, influencing strategic decision-making and high-level business directions.
Social Media Lead
NASA's Marshall Space Flight Center (Media Fusion)
03.2022 - 06.2023
- Led Social Listening efforts for Artemis I, James Webb, Chandra and other Major NASA missions at Marshall.
- Developed social media calendar, which included scheduling email blasts, social media posts, campaigns, and website updates.
- Created and executed Artemis I mission plan for Marshall Space Flight Center digital channels. Resulted in reaching over 10 million users with Artemis mission development content.
- Led the plan for implementing Instagram Reels and YouTube shorts into overall social coverage and campaigns. Resulted in over 3 million reel views in the first 6 months of implementation.
- Provided live social support with live event production, influencer events and rocket booster tests.
Social Media Marketer
Aircraft Owners And Pilots Association (AOPA)
02.2019 - 03.2023
- Managed brand social media channels and external media projects. Produced various types of content to include podcasts, editorial, live events, blogs, photo, email and video.
- Strategized digital campaigns for advocacy causes and AOPA Foundation fundraising.
- Created a personal connection to the brand through emotionally appealing content and community building.
- Carried out and planned on-site 'Social Media Lounges' at AirVenture 2019, 2021. It created a space for influencers and the public to come together during the event.
Director of Media Partnerships and Social Media
NYONair/FlyNYON
03.2017 - 02.2019
- Coordinated with various local TRACONs for on-site helicopter landings in various music festivals and Academy Award show coverage.
- Managed all brand collaborations and sponsorships, Developed key relationships with media outlets, industry influencers, record labels and event producers.
- Oversaw social feeds, Influencer and media relations, Blog, Content Management and Community engagement strategies.
- Doubled Following in @FlyNYON Instagram
- Maintained personal relationships with influencers to create and manage effective campaigns.
Global Media Specialist
Banjo
10.2016 - 04.2017
- Analyzed global social media data in order to detect events happening in real-time to include terrorist attacks, aircraft accidents, natural disasters, concerts etc.
- In-depth coverage of events surrounding 2016 general election, by analyzing social data from political rallies, fundraisers, protests etc.
Digital Media Manager
Sky Combat Ace
11.2015 - 10.2016
- Developed Social Media "Voice" for the brand and coordinated all company feeds
- Created content for digital marketing and retargeting strategies
- Built system to manage content from in-flight experience videos to film in air POV footage
Education
Bachelor of Arts - Political Science
University Of Nevada - Las Vegas
Las Vegas, NV2016
Skills
- Media Relations
- Podcast Marketing
- Content Campaign Planning
- Website Content Curation
- Social Media Marketing
- Fluent in Spanish
- Adobe Creative Cloud
- Private Pilot
Timeline
Director of Audience Development
Firecrown Media Group (Formerly FLYING Media)
06.2023 - Current
Social Media Lead
NASA's Marshall Space Flight Center (Media Fusion)
03.2022 - 06.2023
Social Media Marketer
Aircraft Owners And Pilots Association (AOPA)
02.2019 - 03.2023
Director of Media Partnerships and Social Media
NYONair/FlyNYON
03.2017 - 02.2019
Global Media Specialist
Banjo
10.2016 - 04.2017
Digital Media Manager
Sky Combat Ace
11.2015 - 10.2016
Bachelor of Arts - Political Science
University Of Nevada - Las Vegas
Similar Profiles
Suzie SegalSuzie Segal
EXECUTIVE PRODUCER at Media Companies Include: Pilgrim Media Group, Lionsgate Films, Mike Mathis Productions, Style Network, E! Network, IMG Media, Harpo Productions, Shed MediaEXECUTIVE PRODUCER at Media Companies Include: Pilgrim Media Group, Lionsgate Films, Mike Mathis Productions, Style Network, E! Network, IMG Media, Harpo Productions, Shed Media
AMBER HARRIDGEAMBER HARRIDGE
Brand & Content Manager at Flying T MediaBrand & Content Manager at Flying T Media
SCOTT MILNERSCOTT MILNER
Operations & Logistics Manager at Bauer Media Group/a360Media/McClatchy MediaOperations & Logistics Manager at Bauer Media Group/a360Media/McClatchy Media
Jordan LeonardJordan Leonard
Systems Engineer at Astroscale USSystems Engineer at Astroscale US
LOUIS FENOGLIOLOUIS FENOGLIO
Senior Business Development Manager at SalesforceSenior Business Development Manager at Salesforce