Kevin Dragomir
Summary
Insight-driven Senior Data Analyst with over five years of experience transforming complex data into strategic marketing decisions. Proven track record in A/B testing, attribution modeling, and optimizing ROI across paid search, social, display, and programmatic channels. Proficient in SQL and Tableau, with a passion for building scalable reporting solutions, and mentoring teams. Contributor to award-winning, data-driven campaigns that align cross-functional strategy with real-time performance insights.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Data Analyst
H/L Agency
03.2024 - Current
- As a Senior Data Analyst on H/L Agency’s Data & Innovation team, I drive data-backed marketing strategy and optimize paid media performance. I lead cross-channel measurement initiatives and deliver actionable insights to inform client decision-making.
- Led multi-channel campaign analysis and A/B testing strategy to assess creative, targeting, and conversion tactics, resulting in measurable improvements to ROAS and engagement.
- Built and maintained advanced Tableau dashboards for marketing KPIs, automating real-time reporting for over $100 million in annual media spend across paid search, social, display, and programmatic.
- Developed and implemented advanced tracking infrastructure (Google Tag Manager, SA360, Amazon Ads, Nexxen, Meta, TikTok, Pinterest).
- Queried and joined large-scale datasets using SQL to support funnel analysis, customer segmentation, and cross-platform attribution modeling.
- Partnered with marketing, media, and executive teams to distill complex analytics into strategic, customer-focused recommendations.
- Serve as a thought leader within the agency, shaping data strategy frameworks, and mentoring teammates on analytics best practices.
- Translate complex data into clear, strategic narratives for C-level and marketing leadership.
- Contribute to Effie Award-winning, data-driven marketing initiatives.
Digital Media Analyst
H/L Agency
03.2022 - 03.2024
- Played a crucial role in driving revenue and business expansion for clients, workflows, and providing real-time insights to stakeholders.
- Employed SQL and Python to cleanse, merge, import, process, and scrutinize data from diverse sources for client-oriented reports, using data visualization tools like Tableau.
- Partnered with clients and internal media teams to define measurement frameworks aligned with business goals and attribution strategies.
- Evaluated multi-channel marketing strategies, encompassing display media, search, and social media.
- Collaborated closely with clients to comprehend their business objectives and tailor dashboard designs.
- Examined data, and communicated key findings to clients, helping drive meaningful business outcomes and increased marketing ROI.
Education
MS Business Analytics -
Saint Mary's College of California
12.2019
BS Business Administration, Marketing -
Saint Mary's College of California
05.2018
Skills
- Office software: Excel, Word, PowerPoint
- Data visualization
- Google Workspace: Gmail, Calendar, Drive, Sheets, Forms, Slides
- Analytical tools: Tableau, SQL, Python, DBT, BigQuery, GA4
- Languages: Romanian (fluent), Spanish (basic)
- Oracle technologies: Visualization, APEX, Sites, Document Cloud
Accomplishments
- Music Producer with over 5 million streams across various music platforms
Certification
- Google Cloud Platform Certified
Timeline
Senior Data Analyst
H/L Agency
03.2024 - Current
Digital Media Analyst
H/L Agency
03.2022 - 03.2024
MS Business Analytics -
Saint Mary's College of California
BS Business Administration, Marketing -
Saint Mary's College of California
Similar Profiles
Tracy MattsonTracy Mattson
Account Supervisor at H/L AgencyAccount Supervisor at H/L Agency
SARA LAMOTHESARA LAMOTHE
Home health Aid / Caregiver at Apex health Agency, Concierge Agency, Aqua Agency, Senior Nannies AgencyHome health Aid / Caregiver at Apex health Agency, Concierge Agency, Aqua Agency, Senior Nannies Agency
Gurpreet KaurGurpreet Kaur
Registered Nurse at Quality Care Nursing Agency, E4 AgencyRegistered Nurse at Quality Care Nursing Agency, E4 Agency
Jonathon NanceJonathon Nance
Senior Data Analyst /Lead Data Analyst at Two Kings CasinoSenior Data Analyst /Lead Data Analyst at Two Kings Casino
Gopala ChandraGopala Chandra
Senior Consultant/Senior Data Analyst/Data Science Specialist at Gopala RSenior Consultant/Senior Data Analyst/Data Science Specialist at Gopala R