Kevin Finley
Apison,TN
Summary
Award-winning, highly collaborative sales and marketing professional with extensive experience in the biotech industry. Skilled in navigating the complexities of health system accounts, payor, policy, and Integrated Delivery Network (IDN) ecosystems. Proven track record of successfully leading and collaborating within teams, both with and without formal authority, driving initiatives that foster strategic, win-win outcomes. Committed to delivering exceptional value to customers and employers, resulting in enduring relationships built on mutual trust and respect. Expertise in aligning customer insights with corporate strategies to enhance the perceived value of products and solutions.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Sr. Associate Director, Healthcare Affairs, Channel Strategy
BOEHRINGER INGELHEIM
01.2021 - 01.2025
- As the Commercial channel strategy lead, I drive the identification of the key market access and policy issues impacting the channel, prioritizing those that are relevant to the current & future product portfolio, spearheading a recommended strategic approach to optimize profitable product access. I lead market research initiatives to properly characterize and qualify channel opportunities. With those opportunities deemed most resonant, I create and lead highly collaborative cross-functional project teams to bring strategic recommendations to fruition. Examples include - commercial channel contracting bid preparation, channel landscape assessment, emerging trends & market disruptors, healthcare policy channel implications, affordable access to medications.
Owner/Principal
4K CONSULTING, LLC
01.2019 - 01.2024
- Leveraging our substantial winning experience in sales/sales leadership/marketing/payor access, the 4K Consulting team collaborates with customers across multiple industries to develop actionable and differentiated marketing strategies, tactics and operational plans based on deep customer insight and tailored breakthrough customer messaging content on all relevant platforms, including digital. Successful collaborations include established and upstart medical practices, oil/gas suppliers.
Field Business Manager, Regional Managed Care Accounts
GSK
04.2015 - 12.2018
- As a pivotal component of the market access account leadership team, I led the identification, coordination, development and directional analysis of key performance indicators (KPIs) and business insights for the team across the retail, specialty, health ecosystem and Kaiser teams. These insights guided the evolution of team strategic direction, converting “white space” concepts into meaningful outputs. Notable deliverables included:
- User-friendly analytical tool development and training – Addressing a direct team need, I headed a matrixed team to design and implement an improved KPI Dashboard. Result: A 1-stop shop for evaluation of key performance metrics, account analysis and strategic business planning.
- Team Capacity Assessment – Devised from the ground up, I delivered a first-ever, assessment of Regional Accounts retail team's work capacity. Based on insights from leadership & account teams, the project involved developing objective metrics and visual displays. Result: Senior leadership had a tool with the relevant data necessary to align the team structure to future market demands.
- Customer Business Review Presentation Templates – Initiated an opportunity to enhance customer engagement, devising every facet of concept development through final approval. Produced communications & implemented training. Applied continuous improvement principles to augment the template over time. Expanded applicability to other internal account teams. Result: Meaningfully customizable template for deeper, more collaborative interactions with payer customers.
Senior Manager, Payor Marketing
GSK
01.2010 - 01.2015
- Headed the development, training and embedding of a managed care pull-through culture for the US Business Unit. Key experiences included –
- Directed a cross-functional matrixed team to create & embed a “Pull-Through Center of Excellence”.
- Orchestrated qualitative HCP customer market research to identify optimal access messaging & delivery methods.
- Helped the company save $2M via identification & implementation of an improved pull-through marketing tool for field sales.
- Marketing Excellence Award for collaboration with the Humana account team accelerating sales post-formulary win.
Marketing Manager, Operations & Planning
GSK
01.2009 - 01.2010
- Headed the initiative to standardize all phases of market access formulary marketing materials development, successfully cutting promotional material development-to-utilization timing by more than 50%.
- Led internal customer advisory boards to provide a continuous flow of payor customer insights into leadership teams.
Marketing Manager, Managed Markets Marketing
GSK
01.2004 - 01.2009
- Oversaw the formulation & implementation of payor strategies & tactics for multiple GSK brands, including a new product launch.
- Developed & implemented the payor strategy for a co-promoted product. Results: Year 1 – Commercial/Part D formulary access equal to the market leader. Year 2 - #1 in formulary access and market share in class.
- Collaborated directly with Long-Term Care (LTC) organizations to develop effective disease management tools that increased access to the product in this key segment.
- Marketing Excellence Award – Regional Field Partnership Initiative
District Sales Manager – Respiratory Sales
GSK
01.1999 - 01.2004
- Led a team of 10-15 sales representatives to multiple sales awards including launch products.
- Awarded a special marketing project, leading the strategy, tactics, and training for the successful launch of a sales division.
Hospital Account Manager
GSK
01.1993 - 01.1999
- Maintained & grew formulary access for the entire portfolio across 3 Medical Schools and 5 Health Systems, driving sales volume inside & outside the systems via strategic collaborations with impacted sales teams. Multiple product launch successes.
- Engaged in mutually meaningful discussions with Pharmacy & Therapeutics (P&T) members, Pharmacy, Quality, Medical, C-suite, D-suite across all relevant specialties - Pulmonology, Hematology, Oncology, Allergy, Infectious Disease, Gastroenterology, Cardiology, Neurology, Emergency Medicine
- President's Club
Education
Bachelor of Science - Biology, minor in Chemistry
Southwestern Adventist University
Keene, TXSkills
- Leadership with & without authority
- Oral/written communications
- Strategic account mapping & management
- Exceptional customer service
- Deep market access insights
- Quick learner in dynamic environments
- Flexible problem-solving
- Cross-functional collaboration
- Driving success in ambiguous settings
- Data-driven decision making
- Respiratory Neurology Infectious Disease Urology Oncology Cardiology Nephrology Hepatology Mental Health
Websites
Languages
Spanish
Professional Working
RELEVANT TRAINING & CERTIFICATIONS
- New Account Leadership Development - Boehringer Ingelheim
- Account Management Leadership - Decision Resources Group
- Mastering Customer Engagement – Huthwaite Group
Certification
Wharton School of Business – Marketing
Timeline
Sr. Associate Director, Healthcare Affairs, Channel Strategy
BOEHRINGER INGELHEIM
01.2021 - 01.2025
Owner/Principal
4K CONSULTING, LLC
01.2019 - 01.2024
Field Business Manager, Regional Managed Care Accounts
GSK
04.2015 - 12.2018
Senior Manager, Payor Marketing
GSK
01.2010 - 01.2015
Marketing Manager, Operations & Planning
GSK
01.2009 - 01.2010
Marketing Manager, Managed Markets Marketing
GSK
01.2004 - 01.2009
District Sales Manager – Respiratory Sales
GSK
01.1999 - 01.2004
Hospital Account Manager
GSK
01.1993 - 01.1999
Bachelor of Science - Biology, minor in Chemistry
Southwestern Adventist University