KEVIN FOLIE
Little Ferry
Summary
Results-oriented professional with 10+ years of experience in media and communications, now transitioning into a data analytics career. Proficient in extracting, analyzing, and visualizing data using SQL, Power BI, and Google Analytics to drive process improvements and business strategy. Proven ability to translate complex data into actionable insights for stakeholders. Seeking to leverage a unique background in digital media to deliver data-driven solutions as a Data Analyst.
Overview
16
16
years of professional experience
3
3
Certifications
Work History
Technical Director
BeTerrific
07.2015 - 04.2024
- Analyzed production workflows and resource allocation data to optimize project coordination for live events, improving on-time delivery by 20%.
- Tracked and managed guest data for over 200 live broadcasts, ensuring 100% content accuracy and streamlining interview scheduling through meticulous data organization.
- Monitored real-time stream performance Key Performance Indicators (KPIs), such as viewer engagement and stream stability, using Livestream Studio analytics to ensure broadcast standards and troubleshoot technical issues.
- Implemented rigorous quality control checks during video editing with Adobe Premiere, reducing post-production errors by 25% and ensuring all content met project specifications.
Communications & Technology Assistant
Greenberg Traurig
01.2015 - 06.2015
- Analyzed website traffic data using Google Analytics to identify high-performing articles, leading to an optimized content schedule that increased audience engagement by 15%.
- Generated and distributed weekly performance reports on marketing content, improving the efficiency of content dissemination and team reporting by 10%.
- Managed the firm's Content Management System (CMS), analyzing content performance metrics to identify trends and provide insights that informed future marketing strategies.
- Utilized syndicated market research data to support client business development, contributing to data-driven strategy presentations.
- Wrote SQL queries to extract and analyze press release distribution data from relational databases, providing key insights that helped optimize dissemination strategies and improve targeting.
- Developed automated reports using SQL to track campaign KPIs, enabling the team to monitor performance and demonstrate value to clients more effectively.
Broadcast Assistant
PR Newswire-MultiVu
10.2010 - 09.2012
- Scheduled the distribution of National and State audio news releases.
- Leveraged audience data from Nielsen to optimize the placement of national TV segments, maximizing viewer reach and campaign ROI.
- Streamlined the invoice reconciliation process by creating a data-driven tracking system, which improved financial accuracy and reduced discrepancy resolution time by 30%.
Marketing Apprentice
CNBC
09.2008 - 06.2009
- Collected and analyzed market data from Nielsen to identify emerging media trends, providing the sales team with insights for data-driven advertising strategies.
- Developed reports summarizing campaign KPIs, highlighting areas for optimization that were presented to marketing leadership.
- Supported the sales team by creating data-driven presentations that showcased CNBC's value proposition using audience demographics and market research.
Education
Mini-MBA - Digital Media Marketing Certificate
Rutgers University
New Brunswick, NJ08.2013
Master of Arts - Media and Professional Communication
Fairleigh Dickinson University
Teaneck, NJ05.2010
Bachelor of Arts - Communications
Fairleigh Dickinson University
Teaneck, NJ05.2008
Skills
- Languages: SQL, JavaScript, Python
- BI & Visualization: Power BI, Microsoft Excel (PivotTables, VLOOKUPs, Formulas), Google Sheets
- Operating Systems: Windows, macOS, Linux
Strategy development
Client relationship management
Partner relationship management
Risk assessments
Accomplishments
- Achieved [Result] through effectively helping with [Task].
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of [Number] in the development of [Project name].
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Achieved [Result] by completing [Task] with accuracy and efficiency.
Certification
[Area of certification], [Company Name] - [Timeframe]
Timeline
Technical Director
BeTerrific
07.2015 - 04.2024
Communications & Technology Assistant
Greenberg Traurig
01.2015 - 06.2015
Broadcast Assistant
PR Newswire-MultiVu
10.2010 - 09.2012
Marketing Apprentice
CNBC
09.2008 - 06.2009
Master of Arts - Media and Professional Communication
Fairleigh Dickinson University
Bachelor of Arts - Communications
Fairleigh Dickinson University
Mini-MBA - Digital Media Marketing Certificate
Rutgers University
Similar Profiles
MALEK SALEHMALEK SALEH
Pharmaceutical Delivery Driver at otherPharmaceutical Delivery Driver at other
ChrisAnn FallonChrisAnn Fallon
Special Education Paraprofessional at Memorial Elementary SchoolSpecial Education Paraprofessional at Memorial Elementary School
Yosep LeeYosep Lee
Implementation Coordinator at Bluu (United Merchant Service)Implementation Coordinator at Bluu (United Merchant Service)
NATHAN LIBBYNATHAN LIBBY
Technical Director at SailGPTechnical Director at SailGP
Matthew McMurtryMatthew McMurtry
Technical Director at Belhaven UniversityTechnical Director at Belhaven University