Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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Kevin Geraldez

Kevin Geraldez

Long Beach,CA

Summary

Innovative Senior Graphic Designer known for productivity and efficient task completion. Specialize in brand development, digital illustration, and user interface design. Excel in problem-solving, creativity, and communication to deliver compelling visual stories. Committed to continuous improvement and collaboration to meet project goals.

Overview

24
24
years of professional experience

Work History

Senior Graphic Designer

Mattel (Hot Wheels)
El Segundo, CA
11.2019 - 05.2025
  • Managed multiple vehicle lines for the Hot Wheels brand, overseeing concept development, cost forecasting, and detailed graphic execution to meet project deadlines.
  • Created high-end, intricate graphics for diverse projects while maintaining brand authenticity through collaboration with licensor's and ensuring precise execution of liveries.
  • Represented the Hot Wheels brand at conventions and events, delivering engaging presentations to large audiences and fostering connections with collectors and enthusiasts.
  • Collaborated with licensor's, vendors, and team members to ensure innovative designs, adherence to trends, and alignment with the Hot Wheels brand identity.

Senior Graphic Designer /Senior Video Content Producer

Maisto Inc.
Fontana, CA
06.2011 - 11.2019
  • Designed and produced graphics and packaging for multiple vehicle lines, ensuring brand consistency and appeal.
  • Lead photographer, videographer, and editor for product promotion, enhancing social media platforms on YouTube, Instagram, showrooms, and sales.
  • Coordinated and executed product setups and activations at toy fairs and events, enhancing brand visibility and engagement.

Senior Graphic Designer

Jakks Pacific Inc
Santa Monica, CA
03.2009 - 05.2011
  • Directed creative design for 'MXS' motocross products, crafting graphics for motorcycles and riders featuring licensed liveries and original logos.
  • Developed innovative skateboard wheel graphics for Flywheels, enhancing brand appeal and product visibility.
  • Coordinated product preparation and visual displays for booths at toy fairs and events, ensuring impactful brand representation.

Art Director

JADA Toys
City Of Industry, CA
06.2001 - 06.2009
  • Directed the art department by hiring, training, and mentoring staff, establishing standards for production, quality, and client service.
  • Collaborated with marketing and sales teams to create marketing plans, aligning team priorities with business objectives, to deliver high-quality work on time.
  • Conceptualized and executed campaign visions, integrating original graphics, copy, and multimedia content for cohesive marketing strategies.
  • Directed creative briefs and project delegation, ensuring timely delivery and approval of final layouts and storyboards.
  • Represented our product at local events through strategic team building and brand presentations.
  • Collaborated with designers and signed aftermarket licensor's to expand brand reach and product offerings.
  • Spearheaded the design of innovative graphics across product lines, contributing to Jada Toys' reputation as a leader in diecast industry trends.

Education

Graphic Design

Mt San Antonio College
Walnut, CA
01-1990

High School Diploma -

Santa Fe High
Santa Fe Springs
06-1989

Skills

  • Graphic design
  • Project management
  • Packaging design
  • Visual storytelling
  • Social media marketing
  • Presentation skills
  • Team collaboration
  • Video editing
  • Event coordination
  • Social media graphics
  • Design project management
  • Photography background
  • Image editing
  • Logo design
  • Graphic and media design
  • Adobe photoshop, illustrator, and InDesign
  • Social media design
  • Adobe creative suite photoshop, illustrator
  • Trend research
  • Production management

Accomplishments

In 2018, I transformed my 2017 Toyota Tacoma into a fully built overland vehicle through a combination of strategic sponsorships and active participation in major automotive events such as SEMA, the LA Auto Show, and various Hot Wheels showcases. By showcasing the truck's custom build and functionality at these events, it gained significant attention and eventually landed on the cover of Adventure Rigs magazine, accompanied by a six-page feature detailing the build. The culmination of this journey came when I joined Hot Wheels, and the Tacoma was selected to be part of the prestigious Elite64 line. Its strong sales and continued availability stand as a testament to the impact and popularity, details and choice of vehicle.

References

References available upon request.

Timeline

Senior Graphic Designer

Mattel (Hot Wheels)
11.2019 - 05.2025

Senior Graphic Designer /Senior Video Content Producer

Maisto Inc.
06.2011 - 11.2019

Senior Graphic Designer

Jakks Pacific Inc
03.2009 - 05.2011

Art Director

JADA Toys
06.2001 - 06.2009

Graphic Design

Mt San Antonio College

High School Diploma -

Santa Fe High

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