Kevin Gonzalez

• Turned small ad budgets ($10–$30/day) into consistent lead generation, running Facebook Ads that achieved 3–5% CTR and reduced both CPC (~20%) and CPL (~25%) through creative refreshes and audience optimization.
• Tracked and reported performance in Meta Ads Manager and Google Analytics, delivering clear visibility on CTR, CPC, CPL, and conversion volume to leadership.
• Integrated campaigns with Zoho CRM, HubSpot, and Microsoft Dynamics to ensure accurate lead tracking and seamless sales handoffs.
• Supported customers through utility service coordination (internet, TV, power, water), resolving escalations and ensuring smooth onboarding from initial ad click to final install.
• Increased brand awareness by developing and implementing targeted marketing campaigns.

• Established and operated an e-commerce store specializing in self-care products, managing all aspects of the business as a sole proprietor.
• Designed and developed the website, ensuring an intuitive user experience and seamless navigation for customers.
• Implemented effective marketing strategies to promote the business, utilizing digital advertising channels and social media platforms to drive traffic and generate sales.
• Curated a diverse product selection, conducting market research to identify trending items and meet customer demand.
• Managed inventory, fulfillment, and shipping processes to ensure timely delivery of orders and maintain customer satisfaction.
• Provided exceptional customer service, addressing inquiries, resolving issues, and fostering positive relationships with clients to encourage repeat business and referrals.
• Analyzed sales data and performance metrics to identify opportunities for growth and optimization, adjusting strategies as needed to maximize profitability and efficiency.

• Recorded, mixed, and edited audio tracks in the studio.
• Collaborated with artists to create unique sounds for their projects.
• Evaluated music samples to determine compatibility with artist's style.
• Developed musical compositions and arrangements for a variety of genres.

• Provided immediate assistance to drivers through an emergency call center, offering support for a wide range of issues including accidents, spills, tire malfunctions, and lodging arrangements.
• Responded promptly to emergency situations, coordinating necessary resources and services to ensure the safety and well-being of drivers.
• Demonstrated strong problem-solving skills and remained calm under pressure while effectively managing high-stress situations.
• Communicated with empathy and professionalism, offering reassurance and guidance to drivers during challenging circumstances.
• Collaborated closely with emergency response teams, roadside assistance providers, and other stakeholders to facilitate timely and effective resolution of issues.
• Maintained accurate records of incidents and follow-up actions, contributing to the continuous improvement of emergency response protocols and procedures.

• Developed and nurtured relationships through proactive outreach, resulting in over 100 calls daily.
• Executed successful sales strategies to acquire and retain customers, facilitating the smooth transportation of their freight.
• Skillfully negotiated pricing agreements with both shippers and carriers, optimizing cost-efficiency and profitability.
• Orchestrated the daily logistics operations, ensuring timely pickup and delivery of shipments around the clock, 365 days a year.
• Demonstrated proactive problem-solving and a solution-oriented approach to challenges, consistently delivering exceptional service.
• Efficiently managed concurrent relationships with multiple clients, providing personalized attention and support to each.

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• Educated Medicare beneficiaries on the intricacies of the Medicare program and its associated benefits.
• Effectively communicated complex healthcare information in a clear and concise manner to ensure understanding.
• Assisted beneficiaries in navigating the Medicare system, addressing inquiries, and providing guidance on plan options.
• Demonstrated empathy and patience while addressing individual concerns and tailoring recommendations to meet specific needs.
• Maintained up-to-date knowledge of Medicare regulations and policy changes to provide accurate and relevant information to beneficiaries.
• Collaborated with team members to streamline processes and enhance the overall customer experience.