Seasoned Regional Sales Manager with solid track record in driving revenue growth and market expansion. Strengths include strategic sales planning, team leadership and relationship building with key accounts. Noteworthy impact made in previous roles by successfully identifying new opportunities and implementing innovative sales strategies.
Overview
20
20
years of professional experience
Work History
SPI Holdings / SPI Lighting
08.2018 - Current
Handled management of over 38 accounts covering regions from Hawaii to Kentucky and Canada with significant travel.
I directly managed all sales initiatives, sales budgets, for the Western and Central regions.
I took charge of overseeing the annual sales budgets for both the East Coast and West Coast, ensuring financial performance, and strategic growth.
Leader of the Agency Council, Champion for Customer Insights.
Established connections with critical specifiers and engineers, resulting in an increase of over 4 million in sales in the western region and central region.
Regional Sales Manager
Coronet Lighting
11.2015 - 01.2019
Directly responsible for managing 15 states, everything west of the Rockies, Hawaii, and Canada, totaling over 5 million in sales in the 2nd year.
Oversaw 17 agents throughout the U.S. and Canada, focusing on essential accounts in each area to increase sales.
Established connections with key specifiers and engineers, leading to a sales increase of over $5 million in the western region.
Responsible for trade shows, specification sales and agency visits, as well as managing all western based employees
Regional Sales Manager
Fleco Industries / Saylite
01.2018 - 08.2018
Directly responsible for all Rep, OEM and national accounts in the western Territory (Texas to North Dakota and west) totaling over 60 million in sales
Mange OEM 13 OEM Accounts, and 11 National accounts that total over 25 million in sales
Managed 23 agents across the US and Canada and Mexico
Worked directly with Agents in key territories to grow sales 20% in first year
Responsible for trade shows, specification sales, Contractor, distributor and agency visits
Regional Sales Manager
Contech Lighting
11.2011 - 01.2015
Directly responsible/manage 2 agents one in Ventura County and One in Orange County CA – totaling over 3.5 million in sales
Created relationships with Contractors and Distributors to bring the west region to over 12 million in sales
Consistently grew the LA/OC market by a minimum of 30% per calendar year
Responsible for project quotations, specification sales, as well as managing over 13 national accounts including hospitals, hotels and restaurant’s
Contractor Distributor Sales / Stock Sales
Performance Lighting Systems / Acuity Brands Lighting
LA
02.2009 - 11.2011
Directly responsible/manage 28 accounts in LA area for sales and inventory
Sales have increased by 30% from previous calendar year
Created stock promotions and giveaways in effort to increase tear to date gross sales
Responsible for project quotes, submittals and customer service
Factory trained with Acuity Brands Inc
Sell and represent over 75 separate product lines
Setup and conduct training classes for all product lines to customers
Assistant Manager – Used Car and Commercial Fleet Division
Tuttle-Click Automotive, Inc.
Irvine, CA
11.2007 - 02.2009
Appraisals, buying, selling and maintaining car inventory for 3 dealership locations
Responsible for maintaining existing accounts
Cold calling potential customer to establish accounts
Creating proposals, quotes as needed
Ensure proper follow up with all potential customers
Setting up appointments to meet with customers face to face to review their needs
Communicate daily with management and the sales force regarding inventory
Develop sales promotions to motivate sales reps
Supplying monthly sales report
Reporting and communicating with the General Sales Manager biweekly
Retails Sales Manager
Wireless Advocates
Corona, CA
08.2004 - 11.2007
Top Sales agent consistently
Cold called businesses, and individuals to sell phones and services
Promoted to manager in short time
Managed sales team of two retail locations
Education
IES Accredited -
01.2015
LEED Certified -
12.2014
marketing
UC Santa Barbara
Dale Carnegie management training -
Dale Carnegie sales training -
Skills
Annual forecasting
Territory and account management
Business development and planning
Sales initiatives and techniques
Strategic planning
Sales tracking
Goals and performance
Territory growth
Performance evaluations
Timeline
SPI Holdings / SPI Lighting
08.2018 - Current
Regional Sales Manager
Fleco Industries / Saylite
01.2018 - 08.2018
Regional Sales Manager
Coronet Lighting
11.2015 - 01.2019
Regional Sales Manager
Contech Lighting
11.2011 - 01.2015
Contractor Distributor Sales / Stock Sales
Performance Lighting Systems / Acuity Brands Lighting
02.2009 - 11.2011
Assistant Manager – Used Car and Commercial Fleet Division
Tuttle-Click Automotive, Inc.
11.2007 - 02.2009
Retails Sales Manager
Wireless Advocates
08.2004 - 11.2007
IES Accredited -
LEED Certified -
marketing
UC Santa Barbara
Dale Carnegie management training -
Dale Carnegie sales training -
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