Summary
Overview
Work History
Education
Skills
Timeline
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Kevin Hopper

San Francisco,CA

Summary

Experienced retail strategy executive with over a decade of comprehensive industry knowledge and a successful track record in leading strategic initiatives. Leveraging a rich background in strategy consulting, poised to transition back into corporate strategy and operations to impact customer experiences more directly. Adept at driving business growth through innovative strategies, market analysis, and operational improvements to create impactful solutions that elevate the customer experience and boost organizational success.

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

Manager, Strategy

Accenture
San Francisco, CA
09.2022 - Current
  • Developed +$1.2B internal practice offerings for retail clients' merchandising teams, aligning with industry best practices and client needs to drive operational efficiency and profitability in partnership with leading brands and CPG companies
  • Conducted comprehensive business capability analysis to assess pricing and promotional processes of leading grocery chain to identify opportunities for optimization and standardization to improve customer experience
  • Led and facilitated Google Design Sprints for retail clients, collaborating with cross-functional teams to drive innovation, solve complex problems, and accelerate product development cycles and prototypes to address $2.5B opportunity
  • Authored and published thought leadership articles, white papers, and industry reports on Future of Merchandising; AI, Machine Learning, and Advanced Analytics; and Customer-Centric strategies, positioning Accenture as authority in retail space
  • Advised C-suite executives on strategic initiatives, leveraging deep industry knowledge and analytical expertise to provide actionable recommendations and drive organizational growth

Manager, Business Design & Transformation

EY Seren
London, UK
06.2021 - 09.2022
  • Led team of twelve retail strategists in developing comprehensive strategies to drive £850M revenue growth, increase market share, and improve profitability for leading telecommunication company
  • Conducted in-depth market analysis and competitive assessments to identify new business opportunities and emerging trends, and value proposition design to enable market entry into Ireland
  • Designed and executed customer-centric initiatives, including loyalty programs, personalized marketing campaigns, and omni-channel strategies, to enhance customer engagement and drive revenue growth by £175M at a top health & beauty retailer
  • Implemented data-driven approaches and conducted process audits to optimize store operations, resulting in improved operational efficiency to achieve £1.8M in cost savings
  • Served as SME for digital commerce, direct-to-consumer, and eCommerce in Consumer Goods and Retail space
  • Designed and developed growth initiatives and go-to-market strategies across retail, technology, and telecommunications clients
  • Led and coached 8 project team members to further develop their skills and provide on-the-job training
  • Guided C-Suite level decision-making involving strategic growth initiatives, roadmaps, workshops, and costs to achieve organizational and financial initiatives

Associate Director, Strategy & Operations

Walmart
San Bruno, CA
11.2020 - 06.2021
  • Collaborated with cross-functional teams to develop and execute end-to-end retail strategies, encompassing merchandising, pricing, promotions, store operations, supply chain, and customer experience to drive 30% of total eCommerce sales
  • Cultivated high-performing team of 150+ merchants and marketers to develop customer-centered promotional strategy and framework for seasonal marketing campaigns and corporate social responsibility priorities to grow sales by 53%
  • Led cross-functional teams, including stakeholders from operations, merchandising, supply chain, IT, and finance, to develop strategy, digital ecosystems, and execution of seasonal campaigns
  • Developed comprehensive project plans, work breakdown structures, and risk mitigation strategies as part of project management office (PMO), effectively managing project resources and driving project teams toward successful outcomes and customer experiences
  • Partnered with product managers, engineers, and data ops to create product roadmaps to improve customer- and internal-facing UI and capabilities
  • Developed and piloted Last-Mile delivery services and Walmart+ membership program to serve customers and improve value proposition
  • Developed process to increase merchandising alignment within seasonal marketing campaigns and homepage activations
  • Collaborated with Product Management, Data Ops, and Finance to develop site stability playbook and contingency plans to grow Orders-per-Minute by 65K orders-per-minute during peak Holiday site traffic

Senior Manager, Strategy & Operations

Walmart
San Bruno, CA
06.2019 - 11.2020
  • Formulated FY20 Holiday strategy, partnering with Retail, Product/Engineering, Marketing, Site Operations, Supply Chain, and other cross-functional teams to grow Q4 sales by $600M
  • Developed $350M marketing activation to gain market share and attract customers during Amazon’s Prime Day events
  • Led corporate merchandising restructuring and training to centralize buying and site merchandising roles for Walmart Inc. to create Omni functional teams
  • Created digital ecosystems to introduce customer-centric merchandising through personalization, curation, and cross-category product assortments
  • Collaborated with Product Engineering, Marketing, and Merchandising partners to develop go-to-market strategy for Next Day shipping, achieving 25% customer adoption rate within eight weeks of deployment
  • Headed project planning & management, including prioritizing work, building project plans, and developing monitoring processes and metrics, across verticals and divisions

Manager, ECommerce Site Merchandising

Walmart
San Bruno, CA
05.2018 - 06.2019
  • Lead high-performing team of site merchandisers and content specialists responsible for curating engaging online shopping experience across multiple categories, resulting in 20% increase in conversion rates
  • Developed spring cross-category campaign with marketing and cross-functional partners, resulting in $20M sales growth and 350% traffic increase
  • Led Holiday FY19 for division through item curation and marketing activation strategies to create best-in-class customer experience, exceeding 12% sales growth
  • Utilized web analytics and user behavior data to continuously optimize product placements, recommendations, and category layouts, driving higher add-to-cart rates and revenue per visitor
  • Partnered with SEO team to develop training and best practices playbook for Internal teams to improve SEO scores through canonical, redirects, and shelf taxonomy audits, improving SEO revenue by 46%

Manager, Category Management

Walmart
San Bruno, CA
08.2017 - 05.2018
  • Developed strategic planning, assortment selection, pricing strategies, and vendor negotiations resulting in 12% increase in category sales
  • Analyzed sales trends, market data, and consumer preferences to curate effective assortment for Outdoor Power Equipment category
  • Created forecasting tool to plan GMV and CP at quarterly, monthly, and daily level to monitor business performance and identify actions, increasing business planning and growing GMV by 23%
  • Partnered with Return Logistics to improve return flow and cost efficiencies for freight items by testing and implementing use of store RDCs, resulting in 10% cost savings from key Suppliers

Associate Buyer

Walmart
Bentonville, AR
08.2015 - 08.2017
  • Developed strategy for $1B Audio category to grow category sales by $55M
  • Created and executed $80M Back to School program, gaining $24M in incremental sales
  • Developed and implemented seasonal business strategies to increase market share by $16M
  • Partnered with Product team to develop Internal process enhancements and trainings across entire merchandising organization
  • Owned departmental assortment decisions for 600 Small Format stores

Planning Analyst

Walmart
Bentonville, AR
01.2014 - 08.2015
  • Grew sales by $19M through competitive and internal product performance analysis
  • Conducted regular competitor analysis to identify pricing opportunities, assess market share, and recommend pricing adjustments to stay competitive
  • Conceptualized inventory management strategy to reduce inventory liability by $20M
  • Projected and exceed financial budget by $6M in sales and $2M in profit

Education

Bachelor of Science - Business Administration And Management

Wilkes University
Wilkes-barre, PA
08.2008 - 05.2013

Skills

Strategic Planning

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Timeline

Manager, Strategy

Accenture
09.2022 - Current

Manager, Business Design & Transformation

EY Seren
06.2021 - 09.2022

Associate Director, Strategy & Operations

Walmart
11.2020 - 06.2021

Senior Manager, Strategy & Operations

Walmart
06.2019 - 11.2020

Manager, ECommerce Site Merchandising

Walmart
05.2018 - 06.2019

Manager, Category Management

Walmart
08.2017 - 05.2018

Associate Buyer

Walmart
08.2015 - 08.2017

Planning Analyst

Walmart
01.2014 - 08.2015

Bachelor of Science - Business Administration And Management

Wilkes University
08.2008 - 05.2013

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Kevin Hopper