Kevin Kasian
New York Metro Area
Summary
Lifelong entertainment enthusiast and media professional with 10+ years of experience in media planning and strategy. Passionate about film, television, and the evolving media landscape. Expert in optimizing inventory, implementing innovative tactics, and maximizing platform real estate to drive audience engagement and revenue growth. Dedicated to elevating entertainment marketing with a blend of industry knowledge and strategic vision.
Overview
12
12
years of professional experience
Work History
DIRECTOR - MEDIA PLANNING
Cross Company Marketing / Paramount Global
01.2025 - Current
- Sole owner of Cross-Company media planning, leading the strategic allocation of owned inventory across all Paramount linear networks. Transforming streaming, linear, and theatrical priorities into impactful media campaigns that balance media metrics with creative sensibilities to drive revenue growth for the company.
- Present and implement media strategy for high-profile priorities like Landman and Mission: Impossible The Final Reckoning across senior stakeholders company wide.
- Secure high impact linear placements for the company’s biggest content priorities within major tentpole events, including NFL on CBS, Yellowstone S5B, The Golden Globes, and MTV VMAs.
- Oversee alignment between owned and paid media by collaborating with the VP of paid marketing and agency partners to maximize reach, frequency goals, and marketing spend.
SENIOR MANAGER - MEDIA PLANNING
Cross Company Marketing / Paramount Global
01.2022 - 12.2025
- Crafted media plans for campaigns such as Top Gun: Maverick (billion-dollar box office grosser), Super Bowl LVIII (most-watched telecast in TV history), and Taylor Sheridan's Tulsa King and 1923 (leading to substantial subscription growth for Paramount+)
- Plan and optimized weekly synergy GRPs across 14+ linear networks, including CBS, Paramount Network, MTV, Comedy Central, and BET.
- In a centralized organization, collaborate weekly with key business partners across Paramount+, MTVE, BETN, Pluto, and Paramount Pictures to brief in XCO priorities, requesting custom and bespoke support for key initiatives.
SUPERVISOR - MEDIA PLANNING & STRATEGY
IFC TV / AMC Networks
11.2019 - 01.2022
- Managed promotional campaigns across IFC linear and TVE, coordinating across multiple departments.
- Communicated daily with multiple departments, including Creative Services, Research, Program Scheduling, Marketing, Traffic, and Broadcast & Technology.
- Oversaw daily log creation and supervised a team of two coordinators.
SUPERVISOR - MEDIA PLANNING & STRATEGY
BBC America / AMC Networks
11.2018 - 11.2019
- Developed premiere strategies for high-profile events, including Killing Eve.
- Directed asset implementation across SVOD and TVE platforms to align with network goals.
COORDINATOR - MEDIA PLANNING & STRATEGY
AMC / AMC Networks
10.2013 - 11.2018
- Scheduled all On-Air promotional elements, including promos, interstitial, added value, and secondary events.
- Managed integrated marketing added value master spreadsheet which tracks all tagged tune-in sponsorship, cross channel promotions, and barter deals.
Education
Bachelor of Arts - Communication TV/ Radio; Screen Studies
Monmouth University
West Long Branch, NJ01.2013
Skills
- Passionate entertainment strategist
- Creative and analytical thinker
- Thrives in team environments
- Strong adaptability and leadership skills
TECHNICAL SKILLS
Microsoft 365 | Prophet/RSG | Slack | Zoom | Work Day | Google Suite | Wide Orbit Network | Grip-it! | On-Air Pro | VMS | What's On | Apollo/Zeus | FileMaker Pro | Gabriel | Google Analytics | Airtable
Timeline
DIRECTOR - MEDIA PLANNING
Cross Company Marketing / Paramount Global
01.2025 - Current
SENIOR MANAGER - MEDIA PLANNING
Cross Company Marketing / Paramount Global
01.2022 - 12.2025
SUPERVISOR - MEDIA PLANNING & STRATEGY
IFC TV / AMC Networks
11.2019 - 01.2022
SUPERVISOR - MEDIA PLANNING & STRATEGY
BBC America / AMC Networks
11.2018 - 11.2019
COORDINATOR - MEDIA PLANNING & STRATEGY
AMC / AMC Networks
10.2013 - 11.2018
Bachelor of Arts - Communication TV/ Radio; Screen Studies
Monmouth University
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