Management executive with 25 years of experience adapting, localizing and leading teams through the continued evolution of the healthcare industry; healthcare director skilled at building internal and external relationships to ensure market share and bottom-line growth; a professional adept at creating and executing business strategy, driving patient-focused operational excellence, and developing and managing the team to reach optimal performance.
Overview
33
33
years of professional experience
Work History
Transport/Customer Specialist
Kee Transportation Services
2023.04 - Current
Balanced multiple priorities effectively while assisting customers, minimizing wait times without compromising on quality of service provided.
Sales and Marketing Director
SAGORA/Elison Assisted Living
2022.05 - 2023.03
Develop and execute overall Sales and Marketing Plan for community, including direct sales contact and community awareness.
Built strong internal relationships across multiple departments including finance, operations and customer service to ensure seamless execution of sales and marketing initiatives.
Optimized sales processes, streamlining operations for improved efficiency and productivity.
Developed comprehensive budget forecasts for department while working closely with management to align financial goals with overall corporate objectives.
Work with community's management team and corporate office to develop and coordinate large activities each year for residents and prospective residents.
Coordinate community advertising and public relations with Marketing Manager at corporate office.
Operate department within budgetary guidelines
Work with Executive Director to make recommendations for capital expenditures.
Regional Business Development Consultant - Texas Region
TRILLIUM HEALTHCARE
2021.11 - 2022.02
Responsible for development of business strategies across region to effect census growth.
Work with each center's Admissions Designee, Administrator and Team to develop, implement and evaluate community's action steps to meet all business and profitability goals.
To ensure strong customer and referring partners responsiveness, and validate appropriate market penetration to promote positive company brand.
Assist in planning, organization and execution of special events.
Identify program development opportunities to generate referral/new admissions.
Sales, Customer Service (GAP position)
LOWES
2019.11 - 2021.11
Managed high volume of customer inquiries, demonstrating excellent problem-solving skills to resolve concerns quickly.
Assisted customers in designated department as well as helped assist in other areas of store.
Provided exceptional service to clients, fostering strong relationships and repeat business.
Director, Business Development
KEVIN KEE Red River Hospital
2018.06 - 2019.07
Direct an annual gross operating budget of $34.6M and lead three Community Liaisons to successfully maximize lines of service; work collaboratively with discharge planners, social workers, case managers, physician groups, acute care facilities, leadership, inpatient units, and educational staff to effectively reach patients and grow referrals.
Develop and execute internal and external marketing strategies designed to bring top line value to the organization; utilize market demographics, planning and research data, and industry trends to align the hospital's business needs to the marketplace.
Positively represent the Red River brand in responsibly building behavioral healthcare and substance abuse services according to the hospital's mission, goals and vision in a territory spanning Fort Worth, Texas, to Lubbock, Texas.
Director of Marketing Operations
HealthSouth Rehabilitation Hospital
1995.11 - 2017.09
Directed annual operational budget of $24M and effectively managed six marketing liaisons, two admissions liaisons and two transportation employees to fulfill customer service strategies and exceed patient expectations.
Exceeded 2016 revenue expectations by 27 percent by effectively marketing benefits of rehabilitation facilities to key community stakeholders, acute care hospital systems, referring physicians' groups and commercial payers; successfully developed and maintained relationships with referral sources and continually aligned on expectations to ensure solid long-term partnerships.
Partnered with CEO and internal physicians to effectively develop and execute initiatives to reduce barriers to admissions for patients with specific medical conditions; supported pre-admissions services allowing for smooth transfer of patients while providing more robust patient care and simplification of processes at referring hospital.
Directed and worked collaboratively with Clinical Liaison team to maintain strong partnerships with key referring personnel at acute care hospitals by utilizing dedicated call cycles and liaison involvement with community events at area hospitals; program showed increase in admissions by more than 5 percent.
Reached annual volume and payer mix goals through timely execution of marketing initiatives and advertising strategies; identified market opportunities for continual growth in inpatient/outpatient rehabilitation services and responded as appropriate to maintain optimal inpatient and outpatient census levels.
Facilitated Chamber of Commerce events and organized community events for positive brand recognition, reach senior community and potential patients, and to establish engagement links among area stakeholders, surrounding communities and HealthSouth staff.
Manager
Supreme Fitness
1991.02 - 1995.10
Accomplished multiple tasks within established timeframes.
Managed and motivated employees to be productive and engaged in work.
Maximized performance by monitoring daily activities and mentoring team members.
Cross-trained existing employees to maximize team agility and performance.
Maintained professional, organized, and safe environment for employees and patrons.
Personal trainer for members to meet fitness goals.
Education
Bachelor of Applied Arts and Sciences - Kinesiology And Marketing
Midwestern State University
Wichita Falls, Texas
Skills
Marketing and Sales
Industry Alliances
Healthcare Innovation
Administration Management
Market Share Growth
Process Improvement
Strategic Leadership
Multiple Site Management
Relationship Building
Change Leadership
Project Management
Team building and Engagement
Communityfocus
Wichita Falls Boys & Girls Alumni Association | Board of Directors, Past President, Committee Chairman
Wichita Falls Optimist Club | Chairman of Scholarship Committee and Tri-Star Sports events, Past President
Ribs, Inc. [a non-profit organization advocating for the residents of the Wichita Falls region] | Member and Volunteer
Careerprogression
Worked as the Director of Outpatient Services for two years before being promoted to Rehabilitation Liaison in January 1997. Promoted to Director of Marketing Operations in May 2004.
Timeline
Transport/Customer Specialist
Kee Transportation Services
2023.04 - Current
Sales and Marketing Director
SAGORA/Elison Assisted Living
2022.05 - 2023.03
Regional Business Development Consultant - Texas Region
TRILLIUM HEALTHCARE
2021.11 - 2022.02
Sales, Customer Service (GAP position)
LOWES
2019.11 - 2021.11
Director, Business Development
KEVIN KEE Red River Hospital
2018.06 - 2019.07
Director of Marketing Operations
HealthSouth Rehabilitation Hospital
1995.11 - 2017.09
Manager
Supreme Fitness
1991.02 - 1995.10
Bachelor of Applied Arts and Sciences - Kinesiology And Marketing
Midwestern State University
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