Kevin Kelley
Annandale,NJ
Summary
Fine wine specialist offering more than 20 years of experience as a successful sales professional with a proven record for increasing sales and market share while providing excellent customer service and follow-through. Proven ability to develop client base and consistently achieve solid sales results. Used strong wine background and in-depth product knowledge to identify customer needs and concerns, recommend solutions, and become a trusted customer resource.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Wine Sales Representative
Pluckemin Inn - Plucky Wines
01.2021 - Current
- Part of sales team for Grand Award winning 40,000 bottle collection of exceptional quality wines
- Built customer loyalty and retention by delivering excellent shopping experiences.
- Developed strong rapport with customers and created positive impression of business.
- Responsible for daily depletions of day's sales
- Prepared reports and schedules with accuracy.
- Prepared site content for wines including scores/descriptions on pluckywines.com
Real Estate Sales Agent
Weichert Realtors
10.2020 - Current
- Inspected properties for listing accuracy and updated posts to maintain marketing integrity.
- Generated leads for sales and rental properties through cold calls and referrals.
- Coordinated appointments to show marketed properties.
- Educated clients on sales and buying processes and advised buyers on making decisions.
- Educated clients looking to sell or buy on current market conditions, legal requirements, pricing and mortgages.
- Enhanced property listings'' visibility by utilizing social media platforms, email campaigns, and traditional marketing methods.
Consultant
Vine Ventures
06.2018 - 02.2020
- Private wine consulting and marketing services.
- Conduct wine tastings and seminars on a private or corporate level.
- Help plan, strategize and execute wine themed dinners in home or at a local BYOB restaurant.
- Logistics and organization for charity tastings.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
Front of House Manager/Beverage Director
The Clinton House
06.2019 - 02.2020
- Work with owner to upgrade and curate wine program, both by the bottle and by the glass.
- Ensure that all serving staff and bartenders are provided with the knowledge necessary to sell all wines.
- Act as MOD in accordance with Management Team Schedule; includes executing opening, pre- and post-service operation and staff management tasks.
- Partnered with back-of-house management in order to maintain seamless communication between teams, ensuring a smooth dining experience for guests.
- Managed all liquor and wine inventory as well as ordering.
- Maintain a level of professionalism that will make guests want to return to the property.
- Raised alcohol sales, bottled wine sales, and wine by the glass sales over 110% in the second six months of the year.
New Jersey Area Manager
Banfi Vintners
08.2016 - 01.2018
- Responsible for managing the development of the Banfi Division Portfolio in both the On and Off Premise channels in the state of New Jersey.
- This includes the education and training of distributor management and sales personnel, field work-withs, anddirect interaction with retailers and restaurateurs.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Conducted sales meetings, wine tastings and wine dinners to help promote the Banfi portfolio.
- Consistently provided POS, including Sell Sheets and shelftalkers to help execute monthly sales goals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
New Jersey Key Account Manager
Bronco Wine Company
05.2015 - 08.2016
- Responsible for focusing on growing and developing existing clients, together with generating new business.
- Increased overall sales within my first year, concentrating on Bronco's portfolio partners.
- Successfully launched new brands and created marketing programs to help increase brand awareness and generate new sales.
- Worked with distributors on Development, implementation, and achievement of annual sales and accounts sold goals.
- Built and maintained strong client relationships to drive business growth.
- Strengthened client relationships through regular communication and effective problem solving.
- Created sales forecasts to target daily, monthly and yearly objectives.
Fine Wine Consultant
Tempranillo Inc
01.2014 - 07.2014
- Hired to take over a 1.3-million-dollar sales run, covering a large part of Central/South Jersey, representing the wines of Jorge Ordonez and Fine Estates from Spain.
- Assisted in developing marketing materials such as newsletters and social media posts to promote store events and new wine arrivals.
- Collaborated with management to identify potential growth opportunities, resulting in the introduction of new products and an expanded customer base.
- Tempranillo was sold to Martin Scott Wines in New Jersey.
Fine Wine Specialist
Fedway Associates
12.2005 - 01.2014
- Developed new accounts, generated growth and profitability, adapted to changing circumstances with innovative sales strategies.
- Fine wine specialist offering more than 15 years of experience as a successful sales professional with a proven record for increasing sales and market share while providing excellent customer service and follow-through.
- Proven ability to develop client base and consistently achieve solid sales results.
- Used strong wine background and in-depth product knowledge to identify customer needs and concerns, recommend solutions, and become a trusted customer resource.
- Conceived and implemented marketing plans to acquire market share within my territory.
- Resurrected inactive accounts through consistent sales calls.
- Developed loyal customer base and increased sales volume through personal attention to customer.
- Successfully raised sales from $812,000 to 1.6 million my first 3 years with the company.
Sales Consultant
Gallo Wine Sales of New Jersey, Hotel, Restaurant & Catering
01.2004 - 12.2005
- Represented the nation's largest growers, distributors and marketers of imported and domestic wines.
- Worked closely with management and Fine Wine Department to set up and execute fine wine dinners in high endon premise accounts.
- Developed close and personal relationships with clients, combined with outstanding customer service to ensure customer loyalty and retention.
- Surpassed established quotas and managed personal performance to exceed sales goals in each month with the company.
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used established contacts in the New Jersey restaurant industry to expand territory and grow new accounts.
General Manager
The Meeting House at Waterloo Village
01.2001 - 01.2004
- Supervised operations for the banquet facility within historic Waterloo Village.
- Responsible for sales, planning, staffing and execution of all scheduled events.
- Restructured wedding and event packages which resulted in an 18% increase in revenue in first year while lowering operating costs.
- Exceeded proposed budget profitability forecast by 23 %.
- Worked together with Executive chef in all aspects of menu planning.
- Directed a new sales and marketing campaign that promoted customer awareness and enhanced community relations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Catering Manager
West and Company Caterers
01.1998 - 01.2001
- Oversaw all aspects of day-to-day operations for upscale, independent caterers.
- Responsibilities included event and menu planning, staffing and contracting for vendors for outside services.
- Developed outstanding relationships with new clients and, using established contacts, expanded a very loyal customer base.
- Successfully managed a diverse range of events including weddings, corporate functions, and special occasions, consistently exceeding client expectations.
- Set and enforced performance and service standards to keep consistent, high-quality environment devoted to customer satisfaction.
General Manager
Culinary Renaissance
01.1995 - 01.1997
- Managed all aspects of day to day operations of upscale dining establishment.
- Responsibilities included hiring, recruiting and training of all front of the house personnel.
- Created and authored training manual for all front of the house staff.
- Revised and improved existing wine program including wine list, wines by the glass and inventory.
- Increased wine sales by 30 % through a series of wine dinners, staff wine classes, seminars and sales incentives.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
Assistant Manager
The Bernards Inn
01.1993 - 01.1995
- Responsible for all aspects of customer service including ascertaining customer requirements and resolving customer complaints.
- Assisted Cellar Master Brian Bennett, in cross tasting and helping to author a wine list which subsequently received an "Award of Excellence" from Wine Spectator.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
Education
Bachelor of Science - Communications, Public Relations
William Paterson College
Wayne, NJSkills
- Wine Tasting Events
- Food and beverage pairings
- Wine service
- Excellent work ethic
- Product presentation
- Territory Management
- Brand Promotion
- Goal-oriented mindset
- Strong wine knowledge
Certification
Wine and Spirits Education Trust - Level 2
Timeline
Wine Sales Representative
Pluckemin Inn - Plucky Wines
01.2021 - Current
Real Estate Sales Agent
Weichert Realtors
10.2020 - Current
Front of House Manager/Beverage Director
The Clinton House
06.2019 - 02.2020
Consultant
Vine Ventures
06.2018 - 02.2020
New Jersey Area Manager
Banfi Vintners
08.2016 - 01.2018
New Jersey Key Account Manager
Bronco Wine Company
05.2015 - 08.2016
Fine Wine Consultant
Tempranillo Inc
01.2014 - 07.2014
Fine Wine Specialist
Fedway Associates
12.2005 - 01.2014
Sales Consultant
Gallo Wine Sales of New Jersey, Hotel, Restaurant & Catering
01.2004 - 12.2005
General Manager
The Meeting House at Waterloo Village
01.2001 - 01.2004
Catering Manager
West and Company Caterers
01.1998 - 01.2001
General Manager
Culinary Renaissance
01.1995 - 01.1997
Assistant Manager
The Bernards Inn
01.1993 - 01.1995
Bachelor of Science - Communications, Public Relations
William Paterson College
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