Kevin Kew
Montpelier,VT
Summary
Dynamic Ecommerce and Commercial Marketing Executive with a proven track record at Vermont Smoke & Cure, driving multimillion-dollar operations and enhancing customer satisfaction. Accomplished in managing six-figure Amazon accounts and expanding into major online platforms such as Amazon, Target, Walmart, and Kroger to diversify revenue channels. Skilled in optimizing inventory and fulfillment processes to improve delivery times and customer satisfaction, while uncovering new growth opportunities by analyzing sales trends. Experienced in developing custom e-commerce solutions, including product launches, landing pages, and vendor integrations. Successfully led platform migrations for scalability, implementing SEO and marketing strategies to increase web traffic. Collaborative leader, working with customer service and cross-functional teams to improve user experience, retention, and overall brand success.
Overview
10
10
years of professional experience
Work History
Ecommerce and Commercial Marketing Executive
Vermont Smoke & Cure
01.2018 - Current
- Directed multimillion-dollar Ecommerce operations, driving strategic growth and efficiency.
- Managed six-figure Amazon accounts and launched on Target, Walmart, and Kroger to expand revenue channels.
- Optimized inventory and fulfillment processes, improving delivery times and customer satisfaction.
- Analyzed sales trends to boost underperforming categories and uncover new growth opportunities.
- Developed custom e-commerce solutions, including product launches, landing pages, and vendor integrations.
- Led platform migration for scalability and implemented SEO and marketing strategies to grow traffic.
- Collaborated with customer service and cross-functional teams to enhance user experience and retention.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and drive customer engagement.
Consumer Relations Specialist
Vermont Smoke & Cure
01.2017 - 01.2022
- Processed customer orders efficiently using Process Pro system.
- Established and strengthened relationships with distributors, boosting product sell-through and brand visibility.
- Managed Electronic Data Interchange by establishing and maintaining connections.
- Oversaw data portals including RangeMe, 1WorldSync, and Item Master for accurate information management.
- Administered client vendor portals such as UNFI, Kroger, KeHE, and Costco.
- Collaborated with sales team to onboard vendors and distributors, completing new item forms and onboarding packets.
- Managed and attended local selling shows to boost brand awareness and make an impact in our community.
Customer Service Specialist
Vermont Smoke & Cure
01.2017 - 01.2021
- Resolved escalated customer issues with professionalism, enhancing satisfaction and loyalty.
- Managed high call volumes while maintaining courteous and accurate service.
- Adapted quickly to changing policies, ensuring consistent and compliant customer support.
- Built strong customer relationships through empathy, clear communication, and tailored solutions.
- Trained and mentored new team members, supporting onboarding and knowledge sharing.
- Monitored quality metrics and identified areas for improvement in service delivery.
- Collaborated with team members to develop strategies improving customer experience.
- Maintained up-to-date knowledge of products, services, and operational procedures.
- Provided cross-functional support and backup for leadership roles when needed.
- Assisted customers with billing, orders, product information, and technical inquiries.
Room Leader
Vermont Smoke & Cure
10.2015 - 01.2017
- Supervised 4–7 employees in a food manufacturing facility, fostering a productive and positive work environment.
- Operated various machinery and equipment, including automated packaging machines, stick cutters, smokehouses, and more.
- Led cross-functional teams and supported training initiatives to align with company goals and improve performance.
- Boosted team productivity through streamlined communication and effective project management strategies.
- Mentored and coached staff, evaluating performance and developing skills to support career growth.
- Ensured workplace safety through training, inspections, and enforcement of procedures.
- Identified and implemented operational improvements to meet evolving business needs and optimize efficiency.
Education
No Degree - Elementary Education + Business
Castleton State College
Castleton, VTHigh School Diploma -
Montpelier High School
Montpelier, VT06.2008
Skills
- Product & E-commerce Management – Oversight of product lifecycles, storefront creation, mobile commerce, and order fulfillment, including setup and management of multiple online marketplaces such as Amazon, Target, Walmart, and Shopify
- Sales Strategy & Execution – Development and implementation of sales plans, pricing strategies, promotions, and direct sales
- Digital Marketing & SEO – Expertise in online advertising, search engine optimization, landing page optimization, and cross-channel campaigns
- Customer Experience & Order Management – Managing customer service, billing, order processing, and ensuring satisfaction throughout the buyer journey
- Data Analysis & Performance Tracking – Utilizing analytics for decision-making, profitability assessments, sales reporting, and competitor insights
- Inventory & Operations Oversight – Tracking inventory, managing shipping/receiving, and ensuring efficient procedures and policies
- Brand Building & Market Positioning – Driving brand awareness through advertising campaigns, networking events, and strategic marketing initiatives
- Conversion Rate Optimization – Improving user flows and landing page performance to maximize sales and engagement
- Budgeting & Financial Oversight – Managing expenditures, forecasting, and aligning budgets with sales goals and operational needs
- Team Collaboration & Time Management – Coordinating across departments, meeting deadlines, and balancing competing priorities efficiently
Timeline
Ecommerce and Commercial Marketing Executive
Vermont Smoke & Cure
01.2018 - Current
Consumer Relations Specialist
Vermont Smoke & Cure
01.2017 - 01.2022
Customer Service Specialist
Vermont Smoke & Cure
01.2017 - 01.2021
Room Leader
Vermont Smoke & Cure
10.2015 - 01.2017
No Degree - Elementary Education + Business
Castleton State College
High School Diploma -
Montpelier High School
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