KEVIN LOCKETT

Work History

Area Sales Director

Encor Solar

09.2022 - Current

Collaborated with upper management to implement continuous improvements and exceed team goals
Developed structure for sales process and accountability and training so everyone understands and performs same pitch on every appointment
Company achieved increased sales and profitability through effective alignments of sales strategies and business plans. Increased 30% on close run rate
To enhance operations and increase sales, formalized sales process was put in place.
Reduced process gaps leading to increased performance, growth, and profitability.
Encouraged team members to meet and exceed objectives by setting goals, one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy and implement improvement strategies.
Recruited and motivated team members, negotiating and closing deals with sales people, during shadowing and role playing to become sales experts
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Managed accounts to retain existing relationships and grow share of business.
Compiled and analyzed data to determine approaches to improve sales and performance.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Area Sales Manager

Empire Today, LLC

01.2021 - 09.2022

Defined goals and objectives to generate more than $40M annually in sales revenue. 16M in 2020, 23M in 2021 and 30M+ in 2022
Training and development of Sales Contractors as well as Assistant Sales
Refined Sales processes to streamline sales and follow up. Run rate of over 40% close rate Month over Month.
Exceeded sales goals and improved profitability by aligning sales strategies and business plans with market trends
Boosted team morale and overall sales volume by creating employee incentive sales contests
Developed and implemented new sales strategies to update product lines
Formalized sales process to enhance operations and promote acquisition of new customers
Achieved company growth and brand development through market expansion and sales
Created and finalized quotes to complete deals with vendors and customers
Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability
Analyzed competitors' successes and failures, evaluating impact on market
Encouraged team members to meet and exceed objectives by setting goals, tracking performance daily and implementing improvement strategies
Hired and motivated team members, working closely with salespeople and customers to negotiate and close deals
Mentored and directed employees by conducting one-on-one meetings with salespeople
Identified weaknesses and implemented sales and business practices training to improve performance
Maintained department profitability while controlling expenses and promoting customer satisfaction
Managed, hired and trained 50 high-performing sales and support team, maximizing overall profitability by setting benchmarks throughout budget development
Reviewed KPIs daily and implemented critical adjustments to increase performance for each metric.

Market Director

MS4 Marketing Solutions

01.2018 - 01.2020

Maintained professional standards in sales and customer relationships and generated leads from internal and external sources
Set department standards for customer service, employee relations and overall profitability
Conducted interviews, made hiring decisions matching appropriate skill level to job and evaluated team member performance
Supported sales team members to drive growth and development
Established sales goals and strategies that contributed to increased growth in sales and profitability
Implemented creative sales and marketing strategies to assist sales team with reaching targets
Created presentation materials for sales, customer relations and management purposes
Evaluated employee progress and compliance while identifying areas for additional coaching by monitoring daily performance
Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations
Supervised and trained 30 employees and 4 Sales Managers on successful selling techniques
For Apple, AT&T, Sprint, Verizon, Reliant and other large companies in
Houston
Recruited, trained with focus on main KPI's and profitability of the
Houston Market
Sales and Marketing Management
Set up and ran all aspects of the sales and marketing campaigns for multiple clients at one time while driving profitability across all campaigns and clients
Wireless Carries achieved 400% growth YOY as I helped change best practices and training
Trained all employees on compliance, inventory management, scheduling and profitability
As a group we saw a growth of 130% YOY for all clients as well as turning shirk into .1% each quarter from industry standard of 5% or more
Spearheaded opening new campaigns for clients in the Houston market to expand the portfolio for MS4 Solutions gaining market share, –
AT&T/Cricket, Liaison from the field into corporate office working with all aspects from Inventory, HR, Sales and Facilities Management
MobilelinkUSA, National

Sales Strategy and Acquisitions Manager

Mobilink Franchise - AT&T

01.2014 - 01.2018

Motivated and mentored employees to increase knowledge, skills and career potential within company
Facilitated improvement in sales outcomes by holding performance evaluations to assess team members' strengths and weaknesses and counsel on improvement strategies
Defined marketing collateral and program strategies by working closely with product management teams
Managed canvassing strategies to generate appointments for outside sales team
Hired and motivated high-performing sales team achieving over $50M in new sales per year
Established sales goals and strategies that contributed to increased growth in sales and profitability
Cultivated strong professional relationships with suppliers and key clients to drive long-term business development
Created presentation materials for sales, customer relations and management purposes
Employed cold calling, prospecting and networking to land new customers and penetrate new markets
Evaluated employee progress and compliance while identifying areas for additional coaching by monitoring daily performance
Elevated team performance via strategic planning and coaching in areas of prospecting, sales and value-added presentations
Supervised and trained 10 Executive Management employees and 32 Field
Management employees on successful selling techniques
Mentored and internally promoted successful company sales and account management staff into leadership positions to drive company growth
Achieved company growth for several consecutive years through market expansion and sales.

Regional Sales Manager

Acceptance Insurance

01.2012 - 01.2014

Sales, Operations and Training, Lead a Sales team in sales and operations to achieve goals in profitability and operational excellence
Sales:
Oversaw all reporting working with KPI's to ensure the team is hitting their budgets and forecasts
Oversaw all sales aspects
Had weekly conference calls as well as daily calls with outliers
Helped change and evolve the business market in the Texas region to become profitable and viable by changing from a captive agent to a 3rd party broker agent
200% growth year 1 as well as 150% growth year 2 gaining new business and not just turning over our existing book of business
Marketed new products strategically with word of mouth, B2B guerrilla marketing as well as traditional ways I.E Billboards, fliers and mailers
Maintained top 5% in the company every year
Operations:
Oversaw recruiting and hiring of all employees
Worked with HR to run through talent succession planning and promotions
Made sure all stores are in line with the Operational Excellence standard from our handbook as well as all POP material is out and up to date

Summary

Overview

Work History

Area Sales Director

Area Sales Manager

Market Director

Sales Strategy and Acquisitions Manager

Regional Sales Manager

Education

BS - Political Science, Business Administration

Skills

Timeline

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