Proactive and meticulous results-driven media management professional with 8+ years of experience in media buying, programmatic advertising, and campaign management. Adept at developing advanced video targeting strategies and utilizing data analytics for successful campaigns. Demonstrated success in managing large-scale campaigns for high-profile clients such as Amazon, Netflix, and Lionsgate Films. Skilled in budget management, strategic planning, and leading cross-functional teams to achieve client objectives and deliver high ROI. Strong background in optimizing media strategies for maximum impact across digital and traditional channels.
Hi, I’m
KEVIN LOONEY
San Francisco,CA
Summary
Overview
9
years of professional experience
Work History
Kinesso/Rufus (IPG MediaBrands)
Manager, Advanced TV
09.2022 - Current
Job overview
- Lead day-to-day operations of the Advanced TV team, driving cross-functional collaboration and ensuring timely goal achievement across multiple national campaigns
- Spearhead strategic planning and execution of ATV and programmatic campaigns for major clients, including Amazon, using cutting-edge data and technology
- Oversee Amazon’s quarterly campaigns, ensuring alignment with client objectives, budget management, and optimal performance
- Direct performance reviews, providing feedback and mentorship to junior team members to foster growth and skill development
- Developed and maintained relationships with clients and partners through account development.
Palisades Media Group
Supervisor
10.2021 - 07.2022
Job overview
- Managed national broadcast media buying for high-profile clients including Netflix, Duluth Trading Co., and Arlo Technologies
- Negotiated and purchased media inventory, resulting in strategic campaign alignment and increased brand awareness
- Collaborated with senior management and clients to ensure timely, budget-compliant campaign execution
- Utilized financial systems to track and manage over $30M in media inventory, optimizing spend and ensuring financial accountability
- Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
- Devised and implemented processes and procedures to streamline operations.
Palisades Media Group
Senior Media Buyer
11.2018 - 10.2021
Job overview
- Developed and executed customized media strategies to boost visibility for Netflix films and shows
- Maximized campaign ROI through detailed performance analysis, improving response rates, and refining targeting strategies
- Coordinated closely with clients and external vendors to ensure seamless media plan execution and campaign success
- Juggled multiple projects and several clients at a time successfully and always met tight deadlines.
- Collaborated with upper management, clients, and other personnel regarding media plans and campaigns.
RPA
Media Buyer
06.2017 - 07.2018
Job overview
- Managed national broadcast media buys for Honda, Acura, and La-Z-Boy, optimizing inventory across video and audio channels simultaneously
- Maintained accurate records for budgeting, billing, research, analysis, and scheduling, ensuring project completion within strict deadlines
- Collaborated with media planners to identify key audience segments, enhancing the success of campaign targeting
Mindshare
Media Buyer
10.2015 - 06.2017
Job overview
- Negotiated and purchased multi-million-dollar national broadcast media inventory for Lionsgate, CBS Films, Roadside Attractions, and Pantelion Films
- Analyzed TV ratings daily, using data-driven insights to target diverse audience segments, maximize campaign reach and meet campaign KPIs
- Provided strategic recommendations based on media performance, improving overall media plan effectiveness
Education
Whittier College
Bachelor of Business Administration
06.2014
University Overview
Skills
- Media Buying & Planning
- Programmatic Advertising
- Advanced TV & Digital Media Strategies
- Campaign Management
- Data Analysis & Reporting
- Client Relationship Management
- Team Leadership & Mentorship
- Cross-functional teamwork
Timeline
Manager, Advanced TV
Kinesso/Rufus (IPG MediaBrands)
09.2022 - Current
Supervisor
Palisades Media Group
10.2021 - 07.2022
Senior Media Buyer
Palisades Media Group
11.2018 - 10.2021
Media Buyer
RPA
06.2017 - 07.2018
Media Buyer
Mindshare
10.2015 - 06.2017
Whittier College
Bachelor of Business Administration
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