KEVIN LUTZ
Las Cruces,NM
Summary
Experienced CEO and Managing Partner with a proven track record of success in the cannabis industry. Founder of High Noon Cannabis and Hatch Valley Land Holdings, Kevin led High Noon's rapid growth from $0 to $1.1 million in revenue in its first year, with projections to reach $3.5 million in 2024. Specializing in production, manufacturing, and retail operations, Kevin designed and oversaw the buildout of a 30,000 sq ft production facility in Garfield, New Mexico. A master grower with 8 years of hands-on experience, he is skilled in a variety of growing methods, including outdoor, greenhouse, indoor, and organic cultivation techniques. Kevin's leadership and expertise have been integral to the company's operational success and expansion in the competitive cannabis market.
Kevin oversaw all sales, Wholesale B2B and retail B2C. Lead a team of 4 wholesale sales professionals, selling to over 200 dispensaries inn the state of New Mexico.
Overview
35
35
years of professional experience
Work History
Owner
Green Pros
12.2022 - Current
- Independent contractor assisting local cannabis companies with build out and operations
- prospecting for new contracts
- Lead generation
- Negotiation and contract writing
- Excels at closing deals.
- Develop SOP’s
- Assist with licensing
- Provide guidance on nutrient formulas
- Provide support for drying and curing
- Provide advice for compliance
- Provide recommendations and procedures for manufacturing cannabis products
- Aid with track and trace software systems
- Train owners and managers on day-to-day operations
CEO and managing partner
High Noon Cannabis Company / Hatch Valley Land Holdings
01.2021 - 12.2022
- Led the design and execution of a 30,000 sq ft production facility in Garfield, New Mexico, overseeing all aspects of construction, operations, and resource allocation to meet production goals and ensure efficiency
- Delivered ERP systems in SaaS environments, proficient in cloud technologies
- Directed the design, construction, and operational setup of a dispensary and manufacturing facility in Hatch, New Mexico, focusing on optimizing workflow, regulatory compliance, and customer experience
- Spearheaded the development and manufacturing of a diverse product line, including pre-rolls, blunts, and distillate pens, ensuring consistent quality, market demand, and brand positioning
- Innovated and launched the High Noon Hubble Blunt line of distillate-infused flavored blunts, successfully distributing across 300+ retail partners statewide and solidifying the brand's presence in the competitive cannabis market
- Achieved rapid revenue growth from $0 to $1.1 million in the company's first year, scaling to $2.5 million in 2024 by leveraging expertise in production, manufacturing, retail operations, and strategic business development
- Responsible for new customer acquisitions, and wholesale sales
Senior Vice President, Dynamics Practice
Computer Generated Solutions
01.2017 - 12.2022
- Managed and led the global Dynamics practice for CGS, overseeing all aspects of consulting, product development, and delivery with a P&L responsibility of $30.5 million, ensuring the profitability and growth of the Dynamics Delivery group
- Delivered ERP systems in SaaS environments, proficient in cloud technologies
- Responsible for a team of account executives (sales) for the Dynamics software practice
- Responsibility for AX, D365 F&O, and Business Central Implementation Delivery
- Directed a diverse, high-performing team of 50+ Dynamics professionals across North America, India, and Romania, driving cross-regional collaboration and delivering innovative solutions in Dynamics 365, Business Central, AX, SL, and GP implementations
- Led pre-sales, proposal creation, and solution development for large-scale Dynamics implementations, collaborating closely with clients to define discovery processes, estimate project timelines, and create tailored solutions for complex enterprise needs
- Managed high-risk, high-profile customer engagements, including a $5 million project for a 1.2B specialty contractor, successfully delivering a 3-year Dynamics AX implementation involving over 30,000 development hours and 13,000 consulting hours
- Built and scaled the software development practices in CGS Romania and CGS India, establishing local capabilities and teams that significantly expanded the company's global service delivery and enhanced project execution capabilities
Vice President Technology Services
Computer Generated Solutions
09.2007 - 01.2017
- Directed all aspects of Technology Services, including consulting and product development, with P&L responsibility across development centers in the US, Romania, and India, ensuring alignment with business goals and efficient resource utilization
- Led a virtual team of twenty-three technology professionals and managed an offshore product development team of 37 in Romania and India, driving successful project execution and cross-regional collaboration in the development of professional service automation solutions
- Oversaw the full SDLC of Professional Service Automation for Dynamics AX 2009 IBI product, while managing the Microsoft Partner channel for IBI solutions and ensuring seamless integration with Microsoft products like Expense Management, Timesheet Management, and Dynamics D365
- Restructured the Dynamics AX Support team to implement a 24x7 global support model, enhancing customer satisfaction and operational efficiency by providing continuous coverage and rapid response for critical issues
- Led engagement management for high-risk, high-profile customer accounts, integrating Microsoft Dynamics Sure Step Methodology into development efforts, and actively contributed as a member of the Microsoft Partner Advisory Council for IBI and MDIS solutions
Chief Information Officer
Tom Lange Company
03.2006 - 09.2007
- Standardized IT policies, configurations, and document faxing across twenty-two global offices, streamlining operations and ensuring consistent practices within the $500M global produce distribution company
- Led the company-wide implementation of Produce Manager and MAS500, enhancing operational efficiency and integrating key business processes across departments for seamless data flow and decision-making
- Developed and executed comprehensive risk management policies, procedures, and systems, including email archiving and disaster recovery solutions, ensuring business continuity and data security for the organization
- Spearheaded the re-architecture of the company's IT infrastructure, transitioning from a fragmented office network to a front-end hosted solution that centralized email, communications, and application hosting for improved performance and scalability
- Identified and resolved performance bottlenecks in mission-critical applications, re-architected the communications network, and reduced phone and data charges by $22,000 per month, while creating a corporate help desk and support department for enhanced employee and system support
Regional Technology Practice Director – Midwest Region
ePartners, Inc.
01.1999 - 09.2007
- Managed the Professional Services Technology group for the Central Region, driving revenue growth to $12.4 million while overseeing a team of sixteen developers and consultants across 6 locations, specializing in Microsoft Business Solutions products such as AX, GP, SL, SharePoint, and MSCRM
- Launched and successfully grew the AX development practice, building a team of 8 Certified Dynamics AX Developers within six months, expanding the company's expertise and service offerings in Dynamics AX implementations
- Responsible for a team of account executives (sales) for the Dynamics software practice
- Led the discovery, solution approach, and proposal creation for complex development and integration projects, ensuring accurate estimations, strategic alignment, and successful project delivery for key clients
- Directed executive project management for high-risk, high-profile projects, maintaining customer satisfaction and mitigating risks through careful oversight and coordination of resources and timelines
- Developed and implemented a partner development methodology, created the Technical Solutions path for ePartners University, and led the company's participation in the MBS Dynamics AX 4.0 features program, fostering career advancement and enhancing internal technical capabilities
Technical Solutions Director
ABS Solutions, Inc.
01.1997 - 01.1999
- Founded and led the software development and IT infrastructure team for a small VAR in Chicago, building a high-performing team of four developers within 6 months and driving revenue growth from $600K in the first year to $1.2 million in the second year
- Managed full lifecycle development projects and implementations, successfully overseeing projects ranging from $10K to $500K, ensuring timely delivery and client satisfaction across a variety of technology solutions
- Conducted comprehensive infrastructure reviews, designed custom IT solutions, and implemented infrastructure projects for the client base, optimizing systems for performance, scalability, and security
- Fostered strong client relationships through consistent communication and proactive problem-solving, ensuring seamless project execution and ongoing support
- Developed and implemented strategies for growing the company's technical capabilities, enabling the delivery of high-quality solutions that contributed to the company's revenue doubling in the second year
Sr. Systems Architect
Productivity Point International
01.1995 - 01.1997
- Served as the primary architect and lead developer for StarPoint, a global registration system designed to manage course scheduling and registrations across 39 PPI locations and franchises, streamlining operations and improving user experience
- Designed and implemented scalable, efficient system architecture for StarPoint, ensuring seamless integration with existing platforms and supporting growth across multiple locations and franchises
- Collaborated with cross-functional teams to define system requirements, develop project roadmaps, and deliver high-quality solutions that met the needs of both internal stakeholders and global clients
- Led the development and deployment of new features and enhancements for StarPoint, optimizing performance and ensuring system reliability for thousands of course registrations and scheduling transactions daily
- Provided technical guidance and mentorship to junior developers, fostering a collaborative environment while ensuring adherence to best practices in system design, development, and deployment
Office Automation Director
Semiotix, Inc.
01.1990 - 01.1997
- Managed the Microsoft training certification program, successfully certifying twelve trainers in 36 Microsoft certifications within a 12-month period, significantly expanding the company's training capabilities and expertise
- Led a team of twelve software developers, overseeing the development, enhancement, and deployment of innovative software solutions tailored to meet the needs of clients as a Microsoft Solution Provider
- Directed the software support program, ensuring the timely resolution of technical issues and maintaining high levels of customer satisfaction through efficient incident management and ongoing system support
- Collaborated with internal teams and clients to identify automation needs, streamlining workflows, and optimizing office operations through the implementation of Microsoft-based solutions
- Developed and implemented best practices for software development and support, ensuring adherence to industry standards and improving overall team performance, efficiency, and delivery
Education
BA - Mathematics
Fort Lewis College
Durango, ColoradoSkills
- Sold SaaS solutions
- Full sales cycle of ERP software, prospecting, requirements gathering, wrote proposals and contracts
- Full lifecycle Project Management
- Lead sales teams , managed quotas
- Strategic Vision & Business Acumen
- Client Relationship Management
- Communication & Presentation
Professional Memberships
- AXUG/D365UG, Session selection committee member, 2015 – 2019, Professional Services
- Microsoft, Partner Advisory Board
- Microsoft, TAP Advisory Council
- Microsoft, Dynamics Partner Research Council
- Microsoft, Certified Trainer
- Microsoft, Certified Professional
- Microsoft Convergence, Presenter, 2015
- AXUG, User group VIP presenter, 2016, 2017, 2018
- AXUG/D365, AEC Special interest group founder and chapter leader
Project Management Tools
- MS Project
- MS O365
- MS Azure
- MS CRM
- MS D365 F&O
- MS Great Plains
- MS Business Central
- DevOps
- Sharepoint
Timeline
Owner
Green Pros
12.2022 - Current
CEO and managing partner
High Noon Cannabis Company / Hatch Valley Land Holdings
01.2021 - 12.2022
Senior Vice President, Dynamics Practice
Computer Generated Solutions
01.2017 - 12.2022
Vice President Technology Services
Computer Generated Solutions
09.2007 - 01.2017
Chief Information Officer
Tom Lange Company
03.2006 - 09.2007
Regional Technology Practice Director – Midwest Region
ePartners, Inc.
01.1999 - 09.2007
Technical Solutions Director
ABS Solutions, Inc.
01.1997 - 01.1999
Sr. Systems Architect
Productivity Point International
01.1995 - 01.1997
Office Automation Director
Semiotix, Inc.
01.1990 - 01.1997
BA - Mathematics
Fort Lewis College
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