Kevin Lyons

Accomplished results driven executive with a proven track record of leveraging multiple enterprise strategies that foster innovation and ensure sustainable organic and inorganic growth. Creative problem solver who can pull together disparate data and skills to create unique solutions to complicated problems. Over the span of four years, spearheaded the expansion of eXelate's revenue from $120,000 per annum to surpassing $100 million. Adept at M&A. Skilled in guiding cross-functional teams with empathy, fostering collaborative environments driven by an entrepreneurial mindset. Leverages extensive expertise in technology and analytics domains to tackle intricate challenges, boost revenue streams, and streamline operational costs. Integrates emerging technologies such as artificial intelligence (AI), including generative AI (GenAI), data engineering, machine learning (ML), and business intelligence (BI) to continuously refine business processes. Demonstrates success across diverse organizational landscapes, ranging from large corporations to agile startups. Ability to lead large teams to focus on product and service innovation. Strategic-thinking professional with expertise driving business growth to exceed expectations. Expert in all things data, and talented coach and mentor.

Growth Strategies:

• Proficient in devising growth strategies and sales enablement techniques.
• Played a pivotal role in eXelate's M&A team, crafting the corporate vision, introducing new products, and implementing a revamped go-to-market plan.

Operational Leadership:

• Skilled in refining processes to expedite delivery, enhance customer satisfaction, and foster growth.
• Established repeatable analytics and marketing technology offerings, including "quick starts" to bolster pipeline development and fortify sustainable growth.
• Recognized for operationalizing novel models and methodologies.

Vision Development and Team/Culture Integration:

• Demonstrated prowess in formulating offering and go-to-market (GTM) strategies from conception to scalability.
• Proficient in building and overseeing sales, marketing, and analytics teams, overseeing recruitment, mentorship, and integration efforts.

Creative Problem Solving:

• Early adopter in machine learning (ML) with a comprehensive grasp of artificial intelligence (AI) and its pragmatic applications.
• Recognized with the R&D Market Disruptor-Services Award for pioneering self-learning models.
• Noted for collaborative engagement with internal stakeholders, C-suite executives, and clients.

• Methods & Apparatus for Managing Models for Classification of Online Users” 03/16/21, US20170193558A1
• Method & System Using Association Rules to Form Custom List of Cookies” 1/2/18, US9858526B2
• Method and System for Scaling Panels” 2/23/16, US20140337275A1

• 3 Essential Ground Rules for Marketing Analytics in the Age of AI
• More Data or Better Algorithms? Not So Fast