KEVIN MALONEY

Lasko Products

01.2018 - Current

Lead packaging and brand design strategy across a large consumer product portfolio, supporting $600M+ in annual revenue.
Hired, developed and managed creative services team of internal employees and freelancers.
Drive concept development through final execution, ensuring design solutions align with marketing strategy, brand standards, consumer needs, and competitive positioning.
Guide a multidisciplinary team of internal and contract designers.
Implemented innovative design solutions that elevated brand recognition and customer engagement.
Develop compelling design decks and presentations that articulate strategy and design rationale.
Oversee all artwork production and pre-press processes.
Create scalable design systems and templates.
Design clear, user-focused instruction manuals.
Manage vendor relationships and ensure production quality and on-time delivery.
Stay current on industry and competitive design trends.
Oversaw project timelines and budget allocations for multiple product launches.
Streamlined workflow processes resulting in enhanced team collaboration and efficiency.
Managed brand identity initiatives to ensure consistency across all platforms.

Collaborated with sales and product teams to align marketing strategies with business objectives.
Oversaw the production of print and digital collateral, ensuring consistent quality across all channels.

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