KEVIN MUKAI

Lead connectivity software and cloud product management for Amazon Alexa and Smart Home/IoT devices.

• Align developers, product leaders, and management teams across product lines to define networking connectivity features and requirements for Amazon devices.
• Manage software features and releases leading to successful product launches in multiple categories of Alexa devices including Echo, FireTV, Ring, and smart home accessories.
• Led an innovations in smart home turn-key cloud solutions, representing a 750MM market opportunity. Influenced executive leadership and connectivity middleware developers to accelerate and scale Amazon third-party cloud and Matter Smart Home devices.
• Pioneered and aligned SVP leadership for approving new business and technology innovations to enable wireless smart home AI automation in under six months, leading to successful adoption in Echo devices for 2025.
• Innovated and developed software connectivity 3yr roadmaps for Alexa, FTV, Tablet and Smart Auto segments. Spans Wi-Fi, Bluetooth, BLE, 802.15.4 and WAN/GNSS technologies, chipsets, and applications.
• Created “think big” ideas in Gen AI AWS network and device management for the ISP and Content Service Provider market. Developed business case, partner enabling, and GTM for large-tier telco and operators including AT&T, Vodafone, Charter, T-Mobile, Verizon.

Lead product/partner marketing & product management for Wi-Fi AP networking chipsets and software for the service providers market.

• Drive product revenue, GTM, customer engagements, and deployments across service provider/telco and enterprise markets
• Launched three new SW product platforms to a dozen global telco/service providers
• Develop and execute strategic and customer-facing software roadmap, SDK /API middleware features and requirements
• Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
• Deployed partner cloud software AI app solutions leading to successful trials and global Tier-1 telco launches
• Create and deliver customer, sales, and partner presentations, demos, and messaging targeted for C-level, marketing, and technical level audiences
• Positioned products and lobbied industry groups to overcome product shortfalls leading to successful global product deployments
• Develop outbound collateral including press releases, blogs, webinars, whitepapers

SaaS Broadband and Wi-Fi/IoT Network Management Software Start-up, reporting to COO.

• Managed all product marketing, product management, and product line revenue for SaaS products addressing the service provider and telecom markets
• Drove record-breaking sales and profitability, achieving 55% growth in 2017
• Developed and drove Go-To-Market strategy across cross-functional teams, global accounts, and sales
• Product and competitive positioning, pricing, packaging, and demand generation
• Launched cloud analytics product-line winning over 12 major global service provider wins within 18 months
• Coordinated with creative team to generate dynamic marketing content for promotional campaigns and tradeshows, including digital marketing, social media, website, blogs.
• Developed and launched over 12 online videos and authoring over 20 press releases and blogs
• Defined, managed, and executed solution requirements for mobile, GUI, UX, APIs, and cloud- services
• Managed key top global sales accounts and enabling strategies. Created and presented company and product presentations to customers and won "best presenter" award at the annual sales training.
• Created and managed over 200 collateral content pieces including product briefs, datasheets, API guides, application notes, whitepapers
• Developed growth strategies and roadmaps for new features and products in IoT, virtualization, big data analytics, SDN/NFV, networking
• Created Marketing/Product requirements, ROI and pricing for cloud AWS deployments

• Company Overview: Consumer Retail and E-Commerce Products, privately-held
• Led all B2C marketing, sales, finance, and operations for an institutional, privately-held, SMB specialty retail & e-commerce corporation
• Developed and launch all demand gen, advertising, ecommerce, promotions, outreach, and social media campaigns, successfully grew customer engagement and loyalty over 1,000%
• Deployed marketing automation solutions and KPIs- increased customer engagement over 100x
• Developed, launched, and manage a 100% new, SEO optimized e-commerce website and shopping platform
• Developed P&L forecast and models for improving inventory turns and profitability over 2x
• Devised and deployed omni-channel selling strategies including messaging, product, and service positioning
• Architected and deployed mobile POS systems to drive customer revenue, engagement, and increase OPs efficiency
• Consumer Retail and E-Commerce Products, privately-held

Mobile Device Management – SaaS Enterprise Security Software for iOS and Android

• Led Go-To-Market, branding, B2B demand gen for next-generation SaaS & cloud software platform
• Grew customer base 1000% with first 6 months with a successful product launch and deployment to enterprise customers, channel, carriers, and partners at major mobile carriers (ATT, Swisscom, DT)
• Built and grew demand gen campaigns reaching 100x new and existing enterprise global customers across online, email, social media and syndication channels
• Develop & increased customer collateral over 500%: competitive briefs, webinars, datasheets, whitepapers
• Deployed customer lifecycle programs using marketing automation tools (Marketo)
• Developed and managed branding, advertising, PR, and speaking engagements at tradeshow/ industry events such as Gartner and Salesforce Dreamforce
• Manage all product marketing budgets and cross-functional teams including sales, customer success, engineering, product management, legal, and OPS to win and launch initial customers
• Mobile Device Management – SaaS Enterprise Security Software

Global Wireless Connectivity Chipset and Software Solutions

• Led worldwide business P&L, product marketing, and product management for wireless connectivity (Wi-Fi, Mobile, Video, IoT) solutions for enterprise, service provider, retail markets
• Grew chipset revenue over 200% for tablet and PC to enterprise, channel partners, and Fortune 500 OEMs
• Reduced Go-To-Market cycles by over 50% by managing and influencing marketing and engineering execs
• Launched over 7 generations of wireless products creating over $1.5B of lifetime business to over 100 key customers in the consumer, retail, and enterprise segments
• Constructed partner marketing programs, resulting in record number of platform partners and OEM design wins within 12 months
• Created and led product vision and roadmap with internal execs and stakeholders, delivering to customers and sales
• Created branding, thought leadership, tradeshow event content, website messaging with 100% on-time schedule release

• Company Overview: Global Wireless Connectivity Chipset and Software Solutions
• Develop product roadmap, UX requirements, and innovations to increase stickiness expanding revenue by 40%
• Created and led roadmap and platform requirements for wireless applications across mobile, media, AP/router
• Manage cross-functional engineering, marketing, finance, and operations teams worldwide to develop and release products on-time meeting 100% of the world’s leading customers and OEM schedules
• Led Wi-Fi and IEEE standards body strategies within the business unit, resulting in successful strategic investments in 802.11, 60GHz, and video over Wi-Fi
• Negotiate pricing and contracts with third party developers, vendors, and suppliers resulting in 40-60% COGS improvement
• Global Wireless Connectivity Chipset and Software Solutions

Wi-Fi Communications chipset and software start-up (acq.RF Micro Devices 2003)

• Built and led marketing and technical marketing organization.
• Organized marketing charter and hired teams of HW and SW applications engineers, techs, writers, contractors.
• Established Go-To-Market strategies, new product plans and roadmap, leading to a successful company exit
• Formulated and executed product software and hardware platform requirements for notebook and mobile enterprise
• Led Go-To-Market strategy including sales, products, and outbound collateral
• Developed requirements and negotiated partner SW APP contracts consumer and enterprise client security