Kevin Nichols

• Created a fun and exciting tailgate to garner attention from celebrities such as Conor Mcgregor and other sponsors
• Build a strong team of content creators to create content that amasses over 400k insights a month
• Deliver unique and fun concepts for throwing the biggest parties in Philadelphia through my DJ ability
• Deliver content, flyers, and man on the street content to garner new social media impressions
• Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
• Attracted top talent for the company, fostering a collaborative and high-performance work environment.
• Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
• Maximized audience reach by strategizing and executing targeted email marketing campaigns.
• Developed strong relationships with industry influencers, securing valuable guest blogging opportunities.
• Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
• Boosted brand engagement by creating compelling social media posts and campaigns.
• Collaborated with cross-functional teams to produce engaging multimedia content for both online and offline channels.

The Loft is a podcast that promotes volunteer work, healthy well-being, and mental health awareness.

• Create a brand that was able to land Eagles legend Brian Dawkins for episode 100
• Create custom logos and branding in Adobe Photoshop and Adobe Premiere Pro.
• Designed a foundation website to serve as a platform for all media content such as podcast, videos, and products.
• Developed a video based mental health podcast on Youtube, Spotify, And Apple to encourage the conversation on mental health.
• Shoot, edit, brand, and market music videos, podcast, vlogs, and other content for all social media platforms.
• Developed/Designed my own clothing line and candle company that reaches sales profit of up to $1,000 per month.
• Leveraged my social media prowess to accumulate an organic reach of over 40,000 impressions monthly.
• Devised processes to boost long-term business success and increase profit levels through Instagram.
• Oversaw and improved deliveries through proactive coordination of daily operations.
• Studied market trends to determine optimal pricing of goods and services and to capitalize on emerging opportunities.

• Digitized, saved and scanned photo records and documents.
• Optimized digital content by providing daily monitoring and proactive adjustments to capitalize on trends and events.
• Directed staff and special social media projects.
• Oversaw profiles and presence on all of our social media platforms.
• Cultivated, Developed, and Executed new content ideas and strategies for Instagram, TikTok, and Youtube.
• Developed weekly social media plans for all of our social platforms.
• Filmed, edited, advertised, and posted new and engaging video content for all of our social media account.
• Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.
• Run bi-weekly meetings for SEI development through Google and Facebook.
• Incorporated and hosted free social media consultation phone calls for clients who needed social media and engagement advice.

• Perform at various clubs in Philadelphia, New York, and Penn State
• DJ artist support for people such as Joel Corry and Bobby Shmurda
• Perform at weddings, social and corporate events across Philadelphia area.
• Design and produce my own disc jockey flyers for promotional purposes
• Develop, edit, and produce content to leverage social media websites such as Facebook and Instagram to promote services and acquire new gigs weekly.
• Use interpersonal networking methods at current jobs to increase business opportunities.
• Use various methods of personal branding such as a personal website, and social media videos to appeal to various demographics to increase business.
• Engaged guests at special events by playing fun, lively songs and encouraging dancing.
• Established relationships with potential sponsors to earn extra income in advertising.

• Analyze and develop social media and online marketing campaign results through Google marketing.
• Create actionable plans to grow and maintain followers through Shopify, Instagram, Facebook and SEO marketing to consistently drive over 10,000 impressions.
• Promote successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets to beat our $10,000,000 sales mark.
• Manage all back-end details and brand re-development to improve brand identity, aesthetic, and culture.
• Analyze marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
• Develop marketing content such as blogs, videos, promotional materials, and advertisements for social media and our company website.
• Work with department personnel to deliver brand consistency in social media messages to increase sales.
• Identify target market and key segments through in-depth analysis of markets and related trends.
• Manage team to generate original content and moderate online community members.

• Lead weekly groups to volunteer in the Kensington Area.
• Take lead on setting up fundraiser events.
• Develop content for our organization to encourage donations, volunteer inquiries, and sponsors.
• Ability to acquire sponsors, venues, and other important fundraiser components.
• Accumulate weekly donations to help feed the homeless in the Kensington Area as well as work to get those in need into treatment for addiction.
• Offer expertise on employee and business development plans to enhance implementation and routine oversight.
• Focus teams on developing innovative and cutting-edge approaches at all levels with effective resource allocation and strategic planning.
• Set, enforce and optimize internal policies to maintain efficiency and responsiveness to demands.
• Crafted business plans that identified long term company goals and also detailed smaller goals to keep organization on track.
• Oversee business-wide changes to modernize procedures and organization.
• Lead recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.