Fostered collaboration and alignment across stakeholders, for new and enhanced customer journeys, by clearly communicating objectives, roadmaps and solutions to all stakeholders including executive level leadership.
Leverage data insights to establish MVP and product roadmap while providing expert leadership across internal teams, including designers, merchandising and IT operations, to bring ideas to market.
Led the enhancement of the full customer journey, from identifying the customer pain points, defining the experience, ensuring a successful launch via agile methodologies, and ongoing enhancements and analysis. Owning the end-to-end process from strategic development to implementation and analysis
Drove an increase in x % in sales by partnering with teams in an agile mindset, to develop products, test enhancements, and optimize experiences focused on delivering sales results.
District Manager
Murphy USA
, TX
01.2020 - 03.2022
Collaborated with cross-functional teams to define product vision, strategy, and roadmap.
Analyzed competitive landscape, market trends, customer feedback, and usage data to inform decision making.
Led team in designing experiments to test hypotheses on potential features or changes.
Coordinated with stakeholders across departments to ensure alignment on product goals and objectives.
Staff Sergeant
US Army
01.2009 - 12.2019
Managed cross-functional teams across battalions, including engineering, logistics, and arms.
Analyzed data from various sources such as ground intelligence , usage metrics, A and B testing results to inform strategy roadmaps.
Drafted presentations for internal review meetings and with upper level of leadership.
Communicated progress updates at regular intervals with senior leadership.
Education
Associate of Arts - Business Applications
Tarrant County College
Fort Worth, TX
03-2021
Associate of Arts - General Studies
Tarrant County College
Arlington, TX
03-2019
Skills
Stakeholder Collaboration
Data-driven decision-making
Product Lifecycle Management
Project Management
Adobe Analytics
Agile Mindset
Sprint Planning
Certification
Certificate in Human Resource Management | Tarrant County College, Fort Worth, TX, 2023
Certificate in Business Administration | Tarrant County College, Fort Worth, TX, 2022