Summary
Overview
Work History
Education
Skills
Timeline
8d

KEVIN-PRAISE AYO

Jersey City,NJ

Summary

Creative leader with 10+ years of experience delivering visually driven, integrated campaigns across social, influencer, PR, and paid media. Experienced across large agencies, startups, and brand-side teams. Combines strategic thinking with hands-on execution from leading short-form video storytelling to directing large-scale video and photo shoots, building creative systems, and leading high-performing cross-functional teams.

Overview

11
11
years of professional experience

Work History

Sr. Content Creator

Publicis Groupe – Digitas
07.2024 - 06.2025
  • Directed content strategy and production for J.M. Smucker brands (Jif, Dunkin’, Folgers, Café Bustelo, Uncrustables), driving a 25% increase in Amazon e-commerce sales and a 15% lift in direct-to-consumer traffic.
  • Developed and produced platform-native short-form videos for TikTok, Instagram, YouTube, and Facebook, generating 5M+ impressions and a 12% average engagement rate.
  • Partnered with design, copy, performance marketing, and social strategy teams to ensure seamless brand storytelling and optimized campaign performance.
  • Rolled out a content-repurposing framework that boosted output by 30% and reduced time-to-publish by 15%.

Founder | Creative Director & Brand Strategist

KP Visual Studio
01.2014 - 05.2025
  • Led creative direction and content strategy for clients including Rolls-Royce Manhattan, Kamasutra Vodka, Kolkata Chai Co., Mersi Boutique, DNA Headphones, and Bonfun Wine.
  • Delivered 35+ campaigns including brand films, photography, and platform-native social content achieving an average 20% engagement lift.
  • Guided small to midsize brand teams, balancing creative agility with strategic clarity.
  • Managed a lean team of creatives, scaling output by 25% while maintaining brand integrity.
  • Built scalable frameworks for social content, integrating performance insights without sacrificing aesthetic quality.

Creative Director (Contract)

4DS Media
03.2024 - 06.2024
  • Defined brand and content strategy from the ground up, building a new presence and achieving 5K followers with a 3% engagement rate in six months.
  • Managed a hybrid team of designers and content creators, producing both agile video content and static assets for rapid audience growth.

Video Director (Contract)

Phillips Auctioneers (Art Gallery)
02.2024 - 04.2024
  • Directed editorial and promotional video campaigns that showcased fine art and artist stories.
  • Managed on-set production for live events and delivered polished content for digital distribution and social channels.

Head of Content – Photography

ColorStreet
07.2023 - 01.2024
  • Developed and executed the content strategy, directing 150+ photo and video shoots for ad campaigns, e-commerce, and social platforms, boosting conversion by 20%.
  • Managed asset pipelines and ensured brand consistency across high-volume content, contributing to 15% YoY sales growth.

Education

Post-Degree Certificate - Certificate in Creative Direction

Miami Ad School
Miami, FL
03-2025

Bachelor of Science - Business Administration And Management

University of The People
Pasadena, CA

Associate of Arts - TV/Film Production And Post-production

Bergen Community College
Paramus, NJ

Skills

    Creative & Strategic Leadership

  • Campaign vision development, studio operations oversight, trend and audience insight application
  • Integrated collaboration with cross-functional teams, agencies, and vendors
  • Idea generation, creative storytelling, and multi-platform content strategy

    • Content Production & Storytelling

  • Social-first video production and platform-native storytelling (TikTok, Instagram, YouTube, etc)
  • Visual storytelling, content planning, and cohesive narrative building
  • Photography, multimedia production, podcast production, and paid advertising campaigns

    • Technical Expertise

  • Advanced photography and retouching
  • Video content creation and editing (short-form & long-form)
  • Audio/video post-production and digital asset management
  • Editing software proficiency: Adobe Premiere Pro, DaVinci Resolve, Photoshop, Capture One, and more

Timeline

Sr. Content Creator

Publicis Groupe – Digitas
07.2024 - 06.2025

Creative Director (Contract)

4DS Media
03.2024 - 06.2024

Video Director (Contract)

Phillips Auctioneers (Art Gallery)
02.2024 - 04.2024

Head of Content – Photography

ColorStreet
07.2023 - 01.2024

Founder | Creative Director & Brand Strategist

KP Visual Studio
01.2014 - 05.2025

Post-Degree Certificate - Certificate in Creative Direction

Miami Ad School

Bachelor of Science - Business Administration And Management

University of The People

Associate of Arts - TV/Film Production And Post-production

Bergen Community College

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