KEVIN R. BROWN

• Own the client creative strategy and the client relationships from a creative perspective.

• Establish and maintain creative brand guidelines for current clients.

• Developing exceptional and well-crafted creative that help solves client pain points.

• Understanding of how to develop an integrated and multi-channel campaign.

• Influential in agency client retention.

• Collaborate with the Client Services & Integrated Media departments in the development of client

strategies, analyzing results and identifying opportunities.

• Understand how to complement and enhance our digital and traditional media teams’ strategies.

• Own scheduling and preparing for quarterly creative only meetings with key AOR accounts.

• Responsible for pitching new business as needed.

• Oversees & actively participates in strategy for spec work.

• Identify revenue opportunities within current client roster, including new product development.

• Enforce & support all creative operations with team members, striving for operational excellence.

• Help identify area for improved efficiencies in the department and in working with other departments.

• Responsible for proactive ideation and creative competitive analysis decks for clients.

• Stay informed of current client & manufacturer campaigns assisting in the coordination of necessary

content across multiple pieces.

• Understanding of all Stream Companies product offerings and participate in development of new

technologies or offerings.

• Company Overview: A 4 billion dollar-a-year company.
• Spearheaded the rebrand of a 4 billion dollar-a-year company, Blue Compass RV.
• Develop and articulate a compelling creative vision for the organization, aligning it with business goals and objectives.
• Lead and inspire a team of designers, copywriters, and other creative professionals to deliver innovative, impactful creative solutions.
• Define and maintain the organization's brand identity, ensuring consistency across all marketing and communication channels.
• Provide clear direction and feedback to internal and external stakeholders on creative projects, ensuring the delivery of high-quality, on-brand work.
• Drive the conceptualization and development of creative campaigns, including ideation, storytelling, and messaging strategies.
• Stay abreast of industry trends, emerging technologies, and cultural shifts to infuse innovative and relevant ideas into creative projects.
• Foster strong relationships and collaboration with cross-functional teams, including marketing, product development, and sales, to ensure that creative solutions align with overall business objectives.
• Oversee the end-to-end creative process, from concept development to final execution, ensuring projects are delivered on time and within budget.
• Engage with clients, present and defend creative concepts, and proactively seek feedback to ensure client satisfaction and project success.
• Continuous Improvement: Drive a culture of continuous improvement, encouraging experimentation, learning, and growth within the creative team.

• Creative liaison between the agency and the client for all creative projects.
• Spearheaded the creation of campaigns with the creative department.
• Deliver projects in a timely manner, always utilizing set budgets.
• Partner with the Creative Director as the senior producer for on-air and digital productions.
• Assist with developing brand and marketing strategies for the client's media platforms.
• Guide the creative team to improve skills and assist in the annual reviews of team members.
• Manage the daily operations of the Copy and Production teams.
• Create on-air and cross-platform image campaigns.
• Oversee the entire production process of shoots, including budgets, storyboarding, screening talent, etc.
• Direct talent and production crew on all film shoots.
• Write compelling creative that sets clients apart from their competition.
• Create copy for all media types, including television, radio, social media, and websites.
• Optimize web content using SEO success factors to drive traffic.

• Developed creative ideas and concepts
• Responsible for theme lines, web videos, client presentations, television advertisements, radio advertisements, social media ads, SPEC work and more
• Collaborated with account lead and follows their creative request/brief
• Tailored writing to fit what the client direct needs
• Worked independently to glean information not included in the request/brief
• Worked with the art department to assure a smooth transition to the finished execution