Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Certification
References
Timeline
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Kevin Richardson

Fort Worth

Summary

Creative leader, passionate about bringing people together to learn, grow, and succeed. At Salesforce, I’ve built and led high-performing teams that created global enablement programs, driving a 40% uplift in seller confidence, and fueling more than $1.2B in pipeline. My strength lies in connecting strategy to impact: blending technical expertise, storytelling, and trust to empower employees, customers, and partners alike. Now, I’m inspired to give back by leading the very community that launched my Salesforce journey—shaping its future as the heartbeat of innovation, collaboration, and shared success.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Senior Director, Product Enablement

Salesforce
Dallas
08.2025 - Current
  • Lead a cross-functional product enablement team of content creators and technical product experts that partner with NextGen Platform leadership.
  • Own the accuracy and scalability of product enablement content, ensuring accessible learning paths for sellers.
  • Delivered structured product enablement in AE onboarding and systematically assigned content by Cloud and OU.
  • Enhanced AE proficiency and technical competence, reducing frustration and boosting productivity.
  • Increased customer impact through improved seller confidence and knowledge of solutions.

Senior Director, Product Enablement

Salesforce
Dallas
11.2024 - 07.2025
  • I led global product enablement delivery for distribution and technical sellers, building and delivering scalable onboarding, Demo Labs, hands-on training experiences, and certification programs that accelerate seller readiness and business growth.
  • Under my leadership, enablement has reached over 24,000 unique learners across more than 200 sessions, driving a 40% uplift in seller confidence and influencing more than $1.2 billion in pipeline generation. Achieved 88% first-time pass rate, strengthening technical credibility and customer trust.
  • Aligned enablement investments with strategic growth priorities to support faster ramp times for sellers, drive more impactful customer engagements, and consistently deliver measurable outcomes at scale.

Solutions Enablement

Salesforce
Dallas
02.2017 - 01.2019
  • As a leader in Solutions Engineering Enablement, I focused on elevating the product expertise and readiness of our global SE organization, helping them know our products deeply, and show their value to customers with confidence at scale.
  • Spearheaded the creation of Demo Labs, enabling SEs to build demo environments faster and at higher quality, directly influencing more than $1.5B in ACV.
  • Launched Product Double-Click, a scalable technical learning program that generated over 400,000 views annually, and drove a 43% uplift in product confidence across the organization.
  • My work bridged the gap between product vision and customer reality—cultivating a culture of continuous learning that empowered SEs to deliver the right story, at the right time, with the right depth.

Senior Principal Customer Success Manager

Salesforce
Dallas
03.2012 - 02.2017
  • Partnered with C-suite executives to align Salesforce solutions with strategic business goals, delivering measurable value realization, and long-term customer impact.
  • Delivered data-driven insights and success plans across industries, including high-tech, media, energy, and automotive.
  • Championed the voice of the customer to influence product, strategy, and innovation, ensuring customer outcomes were central to decision-making.
  • Experienced in navigating high-growth, transformational environments while fostering trusted, long-term relationships.
  • Exceeded attachment target by over 20% each year.
  • Average attrition rate of 4%

CRM Leader

Freeman
Dallas
05.2007 - 03.2012
  • Directed CRM strategy and execution for a global leader in face-to-face marketing services, supporting over 1,000 Salesforce users across three divisions in North America and Europe.
  • Established and led a corporate change management framework, aligning business priorities to Salesforce initiatives—improving project visibility, prioritization, and execution.
  • Designed and deployed integrations between Oracle databases and Salesforce, connecting sales, operations, and creative teams—unlocking deeper collaboration and driving operational efficiency.
  • Trusted advisor to the executive team, reporting directly to the SVP of Sales, charged with driving Salesforce adoption across the enterprise.

Education

Bachelor of Science - Speech Communication

Texas Christian University
Fort Worth, TX
05-1995

Skills

  • High Performance Team Building
  • Conflict Resolution
  • Relationship building
  • Strategic communication
  • Adaptability to change
  • Community advocate
  • Presentation skills
  • Technical training
  • Onboarding strategy
  • Certification programs
  • Content development
  • Improvisational Comedy

Accomplishments

  • Eagle Scout: 1988
  • Salesforce MVP: Class of 2012
  • Order of the Arrow Vigil Member: 2013

Affiliations

  • Improv Performance: 2005-Present
  • Dallas Salesforce User Group Leader: 2007-2012
  • Assistant Scoutmaster: 2010-Present
  • Food & Agriculture Organization of the United Nations - Office of Innovation Committee Member: 2015-Present

Certification

Salesforce Certifications

  • Administrator
  • Advanced Administrator
  • Sales Cloud Consultant
  • Service Cloud Consultant
  • Platform App Builder
  • Marketing Cloud Email Specialist

Crucial Conversations Certified Instructor

References

References available upon request.

Timeline

Senior Director, Product Enablement

Salesforce
08.2025 - Current

Senior Director, Product Enablement

Salesforce
11.2024 - 07.2025

Solutions Enablement

Salesforce
02.2017 - 01.2019

Senior Principal Customer Success Manager

Salesforce
03.2012 - 02.2017

CRM Leader

Freeman
05.2007 - 03.2012

Bachelor of Science - Speech Communication

Texas Christian University

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