Summary
Overview
Work History
Education
Skills
Timeline
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Kevin Robles

Los Alamitos,CA

Summary

Highly motivated and dedicated professional with a relentless work ethic, who thrives in fast-paced environments. Known for being a quick thinker and strategic decision-maker, with a fierce competitor mentality to drive success. Proven team player committed to delivering exceptional client service, driving revenue growth, and making a meaningful impact in healthcare vertical.

Overview

4
4
years of professional experience

Work History

Client Investment Manager

Garage Team Mazda/Mindshare
11.2023 - 05.2024
  • Led negotiations for annual upfront deals and quarterly media purchases across different channels and partners. Averagely secured over 5% in discounted rates and an additional $150K in media value each quarter. Oversaw the implementation and executive summary of monthly media plans valued between $5-10M
  • Ensured Mazda partnered with efficient vendors and launched cutting-edge programs to make an impact in the premium vehicle market
  • Accountable for maintaining longstanding partnerships and consistently assessing new vendors to advance Mazda's annual goals. Cultivated strong, lasting connections with esteemed partners such as Meta, Pinterest, Warner Brothers, KBB, TTD, Amazon, and ESPN, resulting in streamlined rates and innovative product launches
  • Collaborated with external media partners and internal teams to create comprehensive communication plans aimed at boosting vehicle sales
  • Communicated daily with clients and cross-functional teams to meet project deadlines and manage urgent tasks effectively
  • Supervised team of senior and assistant planners on developing recommendations and executing digital
    campaigns while also ensuring they are set up for success
  • Led monthly client presentations and collaborated closely with teams and partners to ensure the successful execution of media plans
  • Researched consumer trends in the automotive industry and devised a unique strategy that refined our competitive audience set list, resulting in improved conquest approach. This tactic boosted Mazda's website traffic by an average of 10% each quarter, increased Mazda's share of segment across multiple auto sites and reduced costs per action.

Media Planner

Garage Team Mazda/Mindshare
03.2020 - 10.2023
  • Centrally managed all investment aspects of a campaign – rate tracking, planning costs, benchmarking, allocations/tactical plans, budget management, buy set up, delivery, billing, ad account setup, campaign configuration/optimization, and launch
  • Assisted managers in preparing upfront recommendation decks with market-specific data and best practices
  • Ensured all media activity adheres to client and GroupM best practices in the areas of accountability and brand safety.

Education

Bachelor of Science - Business Administration, Marketing

California State University - Long Beach
Long Beach, CA

Skills

    Mission Driven

    Skilled Relationship Builder

    Customer-Centric Focused

    Strategic Negotiator and Planner

    Innovative Problem Solver

    Proficient in Project Management and Multitasking

Timeline

Client Investment Manager

Garage Team Mazda/Mindshare
11.2023 - 05.2024

Media Planner

Garage Team Mazda/Mindshare
03.2020 - 10.2023

Bachelor of Science - Business Administration, Marketing

California State University - Long Beach

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Kevin Robles