Summary
Overview
Work History
Education
Freelance And Miscellaneous - Past & Present
Timeline
Generic

Kevin Russom

Farmington

Summary

Deeply committed to the Farmington community, I’ve built strong relationships through active volunteerism, public service, and local leadership. My work on the Historical Commission and Bicentennial Committee reflects a long-term investment in the city's past, present, and future. As a reserve firefighter with the Farmington Department of Public Safety, I take pride in serving the city in both emergency response and community-building efforts. This engagement reflects my belief in showing up for neighbors and creating meaningful, lasting impact.

Overview

18
18
years of professional experience

Work History

Senior Analyst, Analytics

PUBLICIS COLLECTIVE
01.2024 - Current
  • Company Overview: Advertising Agency
  • Cross-Functional Insight: Deliver marketing intelligence to Pernod Ricard, guiding strategy, targeting, and budget decisions.
  • Human-Centered Data: Build compelling narratives from complex datasets to influence client strategy.
  • Project Leadership: Lead forecasting, scenario planning, and attribution efforts that blend rigor with real-world application.
  • Advanced Tooling: Utilize SQL, Power BI, and Tableau to automate reporting and visualize business performance.
  • Collaborative Engagement: Translate analytical insights into actionable recommendations across client, creative, and media teams.

Senior Analyst, Innovation and Data

VMLY&R
02.2021 - 09.2023
  • Company Overview: Advertising Agency
  • Customer Experience Strategy: Shaped digital engagement and sustainability solutions for Ford.
  • Platform Optimization: Directed analytics migration to GA4 and Amplitude; built custom KPIs and dashboards.
  • Testing & Experimentation: Led multivariate tests and reporting for digital optimization.
  • Stakeholder Enablement: Trained internal teams and clients on data tools and dashboard usage.
  • Technical Integration: Partnered with engineering teams to ensure accurate data pipelines and tracking implementation.

Senior Analyst, Digital Insights and Analytics

ALLY FINANCIAL
01.2020 - 12.2020
  • Company Overview: Consumer Financial Bank
  • Journey Mapping: Enhanced online customer experiences through data-driven insights.
  • Data Visualization: Developed Power BI dashboards for rapid, informed decision-making.
  • Strategic Planning: Unified cross-team analytics for long-term planning and measurement.
  • Cross-Functional Communication: Acted as liaison between marketing, product, and analytics teams.
  • Data Governance: Ensured consistent taxonomy and standards across reporting suites.

Media Analyst, Ad Operations and Media Analytics

THE MARS AGENCY
08.2019 - 01.2020
  • Company Overview: Advertising Agency
  • Analytics Leadership: Shaped Walmart Canada media strategy through campaign measurement and optimization.
  • BI Strategy: Advanced the agency’s business intelligence and data infrastructure.
  • Tool Deployment: Spearheaded rollout of reporting automation using Looker and Tableau.
  • Client-Facing Reports: Produced engaging presentations translating raw data into business impact.

Senior Associate, Performance Strategy & Analytics

MRM//MCCANN
02.2018 - 03.2019
  • Company Overview: Advertising Agency
  • KPI Development: Led GM performance tracking and reporting.
  • Stakeholder Collaboration: Served as the data-translation bridge between media, creative, and client teams.
  • Measurement Frameworks: Designed reporting architecture tailored to program goals.
  • Presentation Skills: Delivered insights through client workshops and strategic business reviews.

Associate, Digital Marketing Strategy & Analytics

PUBLICIS.SAPIENT
06.2013 - 12.2017
  • Company Overview: Advertising Agency
  • Jeep Brand Lead: Delivered testing and optimization strategies.
  • Measurement Planning: Created digital analytics frameworks for FCA brands.
  • Cross-Channel Analysis: Unified web, email, and media data to inform cohesive marketing strategies.
  • Agile Collaboration: Partnered with developers and UX designers in fast-paced, iterative sprints.

Director of Digital Media

CIRUS MEDIA
01.2010 - 07.2011
  • Company Overview: Media and Advertising Agency
  • Jeep Brand Lead: Delivered testing and optimization strategies.
  • Measurement Planning: Created digital analytics frameworks for FCA brands.
  • Cross-Channel Analysis: Unified web, email, and media data to inform cohesive marketing strategies.
  • Agile Collaboration: Partnered with developers and UX designers in fast-paced, iterative sprints.

Director/Master Control Operator/Tape Room Coordinator

SINCLAIR BROADCAST GROUP
01.2007 - 03.2009
  • Company Overview: WWMT News Channel 3
  • Broadcast Operations: Directed live television news broadcasts with multi-camera control.
  • Regulatory Compliance: Ensured adherence to FCC regulations and operational continuity.
  • Technical Production: Managed master control room operations, including automation systems and signal monitoring.
  • Team Collaboration: Worked closely with producers, anchors, and engineers to maintain high-quality news delivery.

Education

Masters of Media Management -

Central Michigan University
Mt. Pleasant, MI

Bachelor of Arts - Communications: Media, Business Marketing

Western Michigan University
Kalamazoo, MI

Freelance And Miscellaneous - Past & Present

  • Fire Fighter Reserve - City of Farmington, MI
  • Historical Commission, Bicentennial Committee - City of Farmington, MI
  • Freelance Production Duties - ESPN
  • Alumni Chairman - Central Michigan University Chapter of National Broadcasting Society Executive Staff
  • Production Staff - PBS/WCMU
  • Promotions Intern - 93.9 The River Radio
  • Public Service Director/Disc Jockey/Board Operator - WMHW Executive Staff
  • Mountain 101 Music Director/Board Operator - WMHW Executive Staff
  • Production Staff - MHTV Sports
  • Volunteer - St. Paul’s Presbyterian
  • Certification - Specs Howard School of Media Arts
  • Detroit Catholic Central High School - Class of 2003

Timeline

Senior Analyst, Analytics

PUBLICIS COLLECTIVE
01.2024 - Current

Senior Analyst, Innovation and Data

VMLY&R
02.2021 - 09.2023

Senior Analyst, Digital Insights and Analytics

ALLY FINANCIAL
01.2020 - 12.2020

Media Analyst, Ad Operations and Media Analytics

THE MARS AGENCY
08.2019 - 01.2020

Senior Associate, Performance Strategy & Analytics

MRM//MCCANN
02.2018 - 03.2019

Associate, Digital Marketing Strategy & Analytics

PUBLICIS.SAPIENT
06.2013 - 12.2017

Director of Digital Media

CIRUS MEDIA
01.2010 - 07.2011

Director/Master Control Operator/Tape Room Coordinator

SINCLAIR BROADCAST GROUP
01.2007 - 03.2009

Bachelor of Arts - Communications: Media, Business Marketing

Western Michigan University

Masters of Media Management -

Central Michigan University

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