Kevin Ryan
Hartsdale,NY
Summary
Media professional with 10 years of experience in media buying and sponsorship evaluation. Expertise across direct IO buying, local and national broadcast, OOH, audio, direct display and CTV. Highly proficient in MediaOcean, SQAD, TAPSCAN, Strata and Microsoft Office. Experienced in sponsorships involving professional sports teams, live events, and multi platform executions including TV, radio, streaming, digital, and virtual signage. Client facing presentations of year long campaigns from strategic kick off to post campaign anaylsis.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Associate Media Director
Mission One Media
05.2025 - Current
- Analyzed market trends to inform strategic decision-making in media investments.
- Evaluated media opportunities for potential inclusion in client campaigns, ensuring maximum value and impact.
- Collaborated with clients to align media objectives with overall marketing goals.
- Mentored junior staff, enhancing team capabilities in media planning and execution.
- Contributed valuable insights during brainstorming and ideation sessions, helping to shape innovative marketing concepts with potential for significant client impact.
- Developed comprehensive reports analyzing campaign performance, providing valuable insights for future optimization efforts.
Media Buying Supervisor
MissionOne Media
11.2023 - 05.2025
- Negotiate direct IO media buys across national broadcast, local broadcast, OOH, streaming audio, direct display and CTV.
- Lead activation and execution for key client campaigns.
- Identify new media opportunities to improve campaign performance. Manage and mentor team members while prioritizing deliverables.
Sponsorship Specialist
Publicis Media
10.2020 - 11.2023
- Manage Local Sponsorships for agency's clients
- Provide POV on Local Sponsorships for multiple clients across TV, Radio and Digital
- Work and Negotiate with vendors/stations on sponsorships
- Alert client teams on sponsorship opportunities and value of sponsorships
Senior Associate Local Buyer
Spark Foundry
11.2016 - 10.2020
- Handle all aspects of TV and Radio buys for clients in local DMA's
- Work with both Nielsen and Comscore Impressions/Ratings across multiple demos
Junior Associate Local Buyer
Spark Foundry
01.2016 - 11.2016
- Assists buyers with their local buys
Sales Representative
Playground Medic
03.2014 - 01.2016
- Meet with clients to review quotes and schedule new contracts
- Work with playground manufacturers and contractors to obtain new playground parts and set up new installations
Sales Assistant
Playground Medic
03.2014 - 09.2014
- Coordinate inspections for Playground Safety Inspectors
- Process Inspection Reports for Clients
- Email Marketing through Constant Contact and ACT software
Education
Bachelor of Arts - Communication
SUNY College at Cortland
Cortland, NY05.2013
High School Diploma - undefined
Hendrick Hudson High School
Montrose, NY06.2009
Skills
- Media Buying (Video, Audio, Display & OOH)
- Sponsorship Activation & Evaluation
- Targeted media execution
- Media plan presentations
- Team building
- Client relations
- Professionalism
Certification
Excel Essential Certified
Yahoo Advanced TV Certification
Timeline
Associate Media Director
Mission One Media
05.2025 - Current
Media Buying Supervisor
MissionOne Media
11.2023 - 05.2025
Sponsorship Specialist
Publicis Media
10.2020 - 11.2023
Senior Associate Local Buyer
Spark Foundry
11.2016 - 10.2020
Junior Associate Local Buyer
Spark Foundry
01.2016 - 11.2016
Sales Assistant
Playground Medic
03.2014 - 09.2014
Sales Representative
Playground Medic
03.2014 - 01.2016
High School Diploma - undefined
Hendrick Hudson High School
Bachelor of Arts - Communication
SUNY College at Cortland