Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst
KEVIN S. O'CONNOR

KEVIN S. O'CONNOR

Utica,MI

Summary

Results-driven financial executive who delivers rapid, measurable growth with the ability to implement plans and execute across all functions: accounting, IT, investments, compliance, strategic planning, human resources, operations, marketing and team leadership.

Overview

33
33
years of professional experience

Work History

Chief Financial Officer

Diversified Members Credit Union
11.2017 - 05.2023
  • Financial executive of $500 million financial institution overseeing Accounting, Finance, Commercial Lending & Treasury Services and Marketing
  • Manage $200 million investment portfolio, $85 million commercial loan portfolio with $4 million investment and loan approval authority
  • Head up strategic planning and annual budgets
  • Reporting to CEO and board of directors on financial performance, investments and commercial loan strategies
  • Chair Asset/Liability Management committee
  • Notable Contributions:
  • Commercial Loan Portfolio: Turned around commercial loan portfolio that was completely deficient in all regulatory requirements: reporting, tracking taxes, insurance, financial reporting and supporting documents for decisioning
  • Investment Portfolio: $200M portfolio lacked diversification & performance reporting
  • Reduced safekeeping fees $40K/year and implemented automated portfolio reporting for board and regulators
  • Marketing: Managed $1M marketing budget and staff
  • Developed RFPs for new advertising agency and spearheaded new brand strategy and execution
  • Strategic Planning: Lead strategic plan development and presented to board of directors outlining 2020-2025 vision to grow the organization to $1B
  • Asset/Liability Management: Implemented sound business practices:
  • Policy
  • Liquidity
  • Concentration Risk
  • Committee Chairperson

Senior Vice President, Marketing Solutions Group

CU Solutions Group
05.2017 - 11.2017
  • Tapped to bolster fledgling marketing solutions division by applying financial & operational acumen gained as CFO with passion to reengineered processes for effective sales and operational discipline
  • Practice areas included digital advertising, brand development & execution, in-house television studio, and caused-based marketing solutions for multi-million to multi-billion financial institutions
  • Notable Contributions:
  • Financial &, : Establish strategic, financial &operational vision and direction including strategic planning, overseeing forecasting, budgets, improving CRM & reporting systems for Marketing Solutions Group
  • Product Development: Working closely with agency of record & JV partner to ideate, develop and launch fin-tech & scalable marketing solutions for financial services companies
  • From turnkey campaigns-in-a-box to custom video
  • Digital Advertising: Create visibility and promotion of advertising solutions of paid search, social and digital media
  • Integrate in-house television studio production into all things digital for greater adoption and results
  • Sales Team Development: Develop marketing plans, sales collateral, website development, training of national sales team and strategic marketing plans for solution group
  • Lead team to audit and scrub CRM data for accuracy and strategic effectiveness as well as incorporate standard operating procedures for system integrity.

Chief Financial Officer

Michigan Credit Union League
12.2015 - 05.2017
  • Recruited to satisfy corporate needs to stabilize finance, accounting & investment function for multi-organization parent company, develop plan with team input and paint a go-forward picture; formulate and monitor execution of budget processes for all organizations including cost controls, risk management and analysis; boost revenues through instituting lean financial operational foundation to catapult sales growth without deepening bottom-line expense
  • Notable Contributions:
  • Financial & Accounting Management: Established organizational financial vision and direction including strategic planning, overseeing forecasting processes, budgets, improving accounting/budgeting systems and delivering management reporting
  • Acquisitions: Lead team to identify key strategic acquisition targets and execute transition from valuation to term sheet through close
  • Worked closely with private equity firms, attorney, CPA & business owners to close multi-million-dollar acquisitions
  • General Administration: Accountable for general oversight of facilities, fleet management and insurance contracts
  • Personal Leadership Award 2017
  • Human Resource Management & Culture Development: Lead HR functions such as compensation/benefits administration, performance assessment, talent management and workforce planning while fostering corporate culture that rewards top talent.

Chief Operating Officer

Kresch Legal Services
09.2013 - 11.2015
  • Recruited after consulting engagement to lead organizational initiatives supporting launch of a national law firm
  • Development, integration and support of new web-based technologies; cloud-based legal service platform, custom CRM, and interactive consumer applications (widgets)
  • Engaged with executive management, staff and strategic partners to manage 20+ lead sources including TV, internet, mobile, billboards, newsletters, email blasts and new business development sales staff
  • Notable Contributions:
  • Integration: Working with a visionary CEO in a variety of roles to execute strategic initiatives to launch national law firm
  • As member of the executive management team, seamlessly integrated into firm by immediately engaging with CEO, executive management, staff and strategic partners (law firms, agencies, PR, web and marketing firms) to finish and execute plans in development
  • Legal Services Platform and Custom CRM Launch: Stepped into role as project manager soon after hire to lead a team to complete the development, integration, staff training, marketing and support two floundering technologies; web-based legal portal and custom CRM to support national expansion plans
  • Digital/Interactive/Social Media: Launched new website that included video, interactive applications, social media, blogs and advanced SEO strategies
  • Developed, tested and launched widgets which required multiple APIs that integrated web, CRM and data provider systems
  • Digital Marketing: Online advertising, retargeting and paid search campaigns, social media posts, blogging, newsletters and email campaigns to 100,000 leads monthly to support growth plans by driving web traffic and call center volumes
  • Using CRM and Google Analytic tools to create dashboards to measuring ROI of campaigns.

President

Independent Marketing Solutions
06.2004 - 09.2013
  • After 25-year credit union career, conceptualized and launched consulting/marketing start-up, directing all operations including staff recruitment, financial management, agent/customer training, daily supervision of sales, marketing and business development; supported companies in establishing marketing strategies such as email marketing campaigns to enhance brand awareness and build revenue
  • Notable Contributions:
  • Corporate Vision: Produced extraordinary and measurable results for company, managing development of high-quality deliverables that include competitive strategy, organizational designs & restructuring, growth and operations strategy
  • Strategic Planning: Devised and executed strategic and tactical action plans focused on improving financial performance, establishing long-term business growth, and building top-performing teams to drive achievement of objectives
  • Business Turnaround: Developed strategic marketing and sales plans to drive turnaround of a food manufacturer on the brink of failure
  • Identified researched and established relationships with brokers and sold to wholesale distributors that increased sales and production to achieve turnaround objectives to reduce excess capacity and increase revenue.

President/CEO

METRO Credit
01.1996 - 06.2004
  • Combined deep industry, strategic and operational experience, disciplined financial management acumen, and proven business development abilities to structure company operations and achieve company's most strategic objectives; orchestrated long-and short-range strategies and executable action plans while forecasting the credit union's plan overall financial impact; propelled inefficient organization into a progressive and restructured company with a diversified product portfolio and empowered team
  • Notable Contributions:
  • Financial Management: Administered over $180M in assets including a $75M investment portfolio, and $100M loan portfolio in capacity as CEO/CFO/CMO
  • Bottom-Line Improvement: Visualized forward-looking solutions to spur profitability upsurges by $2.5M in 1 year of launch of modified pricing schedule, delivering $600K savings
  • Staff Leadership: Provided strategic guidance and visionary leadership to a cross-functional team of 150 employees, 7 direct reports and HR for 3 facilities of 30K members, $185M asset credit union with success in boosting retention by 75%
  • Strategic Partnerships: Negotiated third party vendor contracts, enabling launch of new products and services, ultimately increasing assets under management.

President/CEO

PARDA Federal Credit Union
01.1990 - 12.1995
  • Promoted from controller to president based on leadership capabilities demonstrated in successful turnaround of organization affected (at time of hire) by significant financial/operational performance issues
  • As top-ranking executive managed all aspects of the 10-branch, 6-state credit union operation.

Education

Bachelor of Science - Business Administration (Finance

Wayne State University

Associates of Arts - Accounting

Macomb Community College

Skills

  • Business Strategy & Governance
  • Financial & Accounting Leadership
  • Strategic Planning
  • Investments
  • Cross-Functional Team Building & Management
  • Business Operations Oversight
  • Process Improvement
  • Human Resources
  • Coaching and Mentoring

Timeline

Chief Financial Officer

Diversified Members Credit Union
11.2017 - 05.2023

Senior Vice President, Marketing Solutions Group

CU Solutions Group
05.2017 - 11.2017

Chief Financial Officer

Michigan Credit Union League
12.2015 - 05.2017

Chief Operating Officer

Kresch Legal Services
09.2013 - 11.2015

President

Independent Marketing Solutions
06.2004 - 09.2013

President/CEO

METRO Credit
01.1996 - 06.2004

President/CEO

PARDA Federal Credit Union
01.1990 - 12.1995

Bachelor of Science - Business Administration (Finance

Wayne State University

Associates of Arts - Accounting

Macomb Community College

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KEVIN S. O'CONNOR