Kevin Schmudde
Beverage Alcohol Executive
Lincolnshire,IL
Summary
A passionate leader able to create profitable growth in complex markets and conditions. Motivating National Sales Executive with over 20 years of experience coaching and building sales teams to reach performance goals. Focused, organized and committed to fostering high-productivity and profitability. Advanced communication and presentation skills.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
Work History
V.P. National Sales and Marketing
Global Beverage Team
Chicago, IL
04.2019 - Current
- Directly responsible for leading development and effective management of key senior level management relationships across all Distributor partners to ensure appropriate focus and optimization of GBT portfolio, growth and profitably.
- Drive Distributor performance to plan, proactively identifying gaps and implement corrective action plans as needed.
- Set and develop materials for Distributor Business Review Meetings – lead discussions and ensure follow-up as needed.
- Developed and implemented effective sale plans, playbook and programs to drive exponential growth (350%).
- Responsible for commercial P&L, increasing revenue and gross profit, and category share.
- Exceeded sales (150%) and financial targets (165%) by building, directing and motivating high-performing sales team.
- Member of the leadership team, collaborating on corporate P&L, Supply Chain and Finance, reporting to the CEO and Board of Directors.
- Ensured quality of brand sales mix, inventory, size mix and market pricing are set to drive short- and long-term growth and profitability.
- Established Sales and Marketing budgets, KPI's, revenue and sales and gross profit per headcount.
- Ensure effective implementation of Trade Marketing programs through effective use of Field Activation Managers to drive profitable growth.
- Trains and develops talent to reach “best in class” sales force.
National Sales Director
Citizen Cider
Burlington, VT
09.2017 - 02.2019
- Grew sales from 88k cases to 190k cases adding key markets and re-aligning distribution network to work more efficiently with Citizen's strengths and execution capabilities.
- Hired and trained sales team from brand education through distribution management: maximizing pricing and optimizing sales lift and profit.
- Oversaw management of sales, marketing and financial plans, coordination, and communication of company's progress to Board of Directors.
- Manage performance of direct reports to ensure on target delivery of objectives and key priorities.
- Recruit and retain high performing talent ensuring appropriate annual performance and development plans are in place.
President of Sales & Marketing
Kindred Brewing
Columbus, OH
06.2016 - 09.2017
- Directed and oversaw sales and marketing with re-brand and wholesale launch.
- Full P&L responsibility, increasing revenues from $300k to more than $8M by creating brand message and aligning commercial team with distribution partners.
- Directed leadership in planning and execution of Sales, Marketing, Operations, Human Resources and Retail Hospitality.
Chief Operating Officer
Grain Audio
New York, NY
01.2012 - 06.2016
- Co-founder developing strategic and tactical objectives in all facets of company.
- Oversaw all corporate sales and marketing building Brand Strategy, Wholesale and Broker sales.
- Grew company to $7M in sales utilizing mix of direct to consumer and retail sales.
Senior Director - Portfolio Management
Palm Bay International
New York, NY
10.2010 - 12.2012
- Lead team of 51 while designing and executing strategic plan, operations and finance plans and national sales and marketing plans.
- P&L responsibility for both corporate and 65 supplier brands setting KPI's, planning and performance (5MM+ cases & $300M+ in revenue).
- Launched Skinny Girl Cocktails (2010 Hot Brand Award Winner, Impact Magazine) building fastest growing brands of 2010 (growing case sales from less than 1,500 to more than 150,000 in 9 months), resulting in $100MM + sale to Beam Global.
Business Unit Director
Constellation Brands
Stamford, CT
08.2007 - 10.2010
- Recruited to lead sales operations of Northeast division, helping growing team of 15 to team of more than 35 in matrix environment.
- Directed field sales, marketing, operations, supply chain, and pricing. Held P&L accountability for Northeast.
- Increased revenues (11%) and gross profit (18%) leading product education and P&L.
Sales Director - New England
Brown-Forman
Boston, MA
12.2004 - 08.2007
- Directed sales and field marketing team of 9 through planning and execution with highest YOY growth rate in company.
- Cut tactical costs (14%) through comprehensive analysis of retail account planning process.
- Increased revenue (over 5%, $4.2mm) and profitability (over 6%, $1.4mm), leading U.S., through detailed demographic and SKU Analysis focusing on use of comprehensive targets and milestones.
Education
Bachelor of Science - Finance & Marketing
Fordham University
The Bronx, NY 09.1993 - 05.1997
Skills
Sales leadership
Timeline
V.P. National Sales and Marketing
Global Beverage Team
04.2019 - Current
National Sales Director
Citizen Cider
09.2017 - 02.2019
President of Sales & Marketing
Kindred Brewing
06.2016 - 09.2017
Chief Operating Officer
Grain Audio
01.2012 - 06.2016
Senior Director - Portfolio Management
Palm Bay International
10.2010 - 12.2012
Business Unit Director
Constellation Brands
08.2007 - 10.2010
Sales Director - New England
Brown-Forman
12.2004 - 08.2007
Bachelor of Science - Finance & Marketing
Fordham University
09.1993 - 05.1997
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