Summary
Overview
Work History
Education
Skills
Certification
TECHNICAL PROFICIENCY
Affiliations
References
Timeline
Generic
Kevin Schofield, MBA

Kevin Schofield, MBA

Simsbury,CT

Summary

Innovative and results-driven leader in digital marketing, experimentation, and data strategy with a strong track record of overseeing SEO, Martech, and Conversion Rate Optimization (CRO) for the Americas at Valtech. A key driver in securing Valtech’s Optimizely Experimentation Partner of the Year (2023) recognition through strategic leadership and impactful client implementations. Experienced in developing high-performing teams, guiding four professionals to Optimizely Most Valuable Professional (OMVP) status—representing 4 of only 108 globally. Adept at leveraging data and technology to improve customer experiences, optimize marketing performance, and drive business growth.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Executive Director, Data & Optimization

Valtech
09.2021 - Current
  • Lead SEO, Martech, and CRO practices across the Americas, driving innovation and growth for global brands.
  • Serve as the North American SME for Optimizely Experimentation and Data Platform, guiding clients like Dolby, ADM, and Birkenstock to optimize customer engagement through experimentation and data-driven decision-making.
  • Championed Valtech’s win as Optimizely Experimentation Partner of the Year (2023) by spearheading strategic experimentation initiatives, fostering thought leadership, and driving measurable client success.
  • Built and led a high-performing team of 10+ analysts, scaling expertise across Analytics Implementation, Reporting & Insights, Martech Enablement, CRO, and SEO.
  • Successfully grew the OMVP presence within Valtech from 1 to 4, cementing the organization’s global thought leadership in experimentation.
  • Developed end-to-end measurement frameworks that align marketing and digital strategy with business objectives, enhancing customer acquisition and retention efforts.

Digital Strategy Director

Verndale
08.2017 - 09.2021
  • Established and led the Digital Strategy department, overseeing SEO, analytics, content strategy, personalization, and experimentation services.
  • Designed and executed data-driven A/B testing strategies to improve conversion rates and customer experience.
  • Conducted workshops with clients to align digital marketing strategies with business goals.
  • Served as the internal expert for SEO, paid media, marketing automation, personalization, and analytics.

Senior Analytics Lead

Velir
05.2016 - 07.2017
  • Led data analysis and measurement strategy, developing customized dashboards and insights using GA, Omniture, and WebTrends.
  • Partnered with UX teams to optimize website performance based on data insights.
  • Conducted SEO audits and analytics reporting to drive marketing effectiveness.

Senior Manager of SEO, Analytics & Content

Propel Marketing
04.2013 - 05.2016
  • Founded the Digital Analytics department, creating new consulting services in analytics and measurement.
  • Led fulfillment for SEO, analytics, and content teams while improving internal training and thought leadership.

Client Account Manager

C-4 Analytics
06.2012 - 04.2013
  • Managed 25+ digital marketing accounts, implementing SEO, PPC, and social media strategies.
  • Provided monthly performance reports and insights to clients, optimizing marketing investments.

Education

MBA - Marketing & Social Change

Clark University Graduate School of Business
05.2012

Bachelor of Arts - Psychology & Business Management

Clark University
05.2011

Skills

  • Team Leadership
  • Brand Building/Awareness
  • Digital Marketing Strategy
  • Measurement Planning
  • Project Management
  • Reputation Management
  • CDP Planning & Implementation
  • Personalization Planning and Implementation
  • Content Marketing Strategy
  • Persona Development
  • Market Research/Analysis
  • Conversion Rate Optimization
  • Digital Analytics
  • Marketing Automation
  • Tag Management
  • SEO/SEM Strategies
  • Social Media Outreach
  • On-Page Optimization
  • Technical SEO Auditing
  • Attribution Modeling

Certification

  • Platinum Optimizely Most Valuable Professional (OMVP) in Strategy
  • Optimizely Certified Experimentation Strategist
  • Certified Web Analyst - DAA
  • Google AdWords - Search
  • Google Analytics & GA4
  • Google Tag Manager Fundamentals
  • Google AdWords - Shopping

TECHNICAL PROFICIENCY

  • Optimizely Experimentation, Data Platform (ODP), CMS, and Personalization
  • Sitecore CMS & Personalization, Sitecore CDP
  • Tealium AudienceStream, Twilio Segment CDP
  • Google Analytics, Google Tag Manager, Data Studio
  • SEO tools: Screaming Frog, Deepcrawl, Moz
  • A/B Testing & Experimentation Strategy
  • Salesforce, Jira-Atlassian
  • HTML, CSS, JavaScript

Affiliations

  • Frequent speaker at Opticon and experimentation conferences, sharing insights on CRO, personalization, and Martech enablement.
  • Active contributor to SEO, analytics, and CRO communities, regularly publishing thought leadership and best practices.
  • Mentor and coach for rising professionals in digital analytics, experimentation, and marketing technology.

References

References available upon request.

Timeline

Executive Director, Data & Optimization

Valtech
09.2021 - Current

Digital Strategy Director

Verndale
08.2017 - 09.2021

Senior Analytics Lead

Velir
05.2016 - 07.2017

Senior Manager of SEO, Analytics & Content

Propel Marketing
04.2013 - 05.2016

Client Account Manager

C-4 Analytics
06.2012 - 04.2013

MBA - Marketing & Social Change

Clark University Graduate School of Business

Bachelor of Arts - Psychology & Business Management

Clark University

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Kevin Schofield, MBA