Overview
Work History
Education
Skills
Timeline
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Kevin Schuster

Las Vegas,NV

Overview

3
3
years of professional experience

Work History

Digital Specialist

Ultimate Fighting Championship
Las Vegas, Nevada
03.2026 - Current
  • Own daily editorial strategy and publishing across UFC.com’s highest-traffic pages, supporting a site that has generated 220+ million sessions since January 1.
  • Directed website content and editorial operations throughout UFC 250 fight week, maintaining site performance during a 15-million-session surge.
  • Launched an Instagram-style homepage story module that drives 8,000+ weekly link clicks.
  • Use GA4 and Bitly analytics to measure content performance and inform editorial decisions.
  • Lead day-to-day editorial support for digital interns, editing their work and developing Confluence guides to establish and maintain publishing standards.
  • Partner with social, creative, marketing and other cross-functional teams to execute website updates, content launches and digital initiatives.

Digital Content Coordinator

Ultimate Fighting Championship
Las Vegas, Nevada
07.2024 - 03.2026
  • Managed daily content production and publishing across UFC.com’s homepage, event, athlete and editorial pages.
  • Wrote 200+ articles, including athlete features, announcements and live event coverage.
  • Conducted 20+ athlete interviews monthly, producing original editorial content for UFC.com and social platforms.
  • Edited short-form video for fight promotions, highlights and athlete storytelling in Adobe Premier Pro.

Digital Media Manager

Rhode Island FC
Pawtucket, Rhode Island
03.2024 - 07.2024
  • Developed and executed digital media strategy across the club’s website, social media and email channels.
  • Directed social content around match days, club news and community initiatives.
  • Created and distributed email campaigns promoting matches, fan events and key promotional initiatives.
  • Oversaw website publishing to ensure timely and accurate content delivery.

Digital Content Producer

WRGB CBS 6
Schenectady, New York
07.2023 - 03.2024
  • Wrote, edited and produced digital content for cbs6albany.com, adapting newsroom reporting for the web.
  • Crafted SEO-optimized headlines, descriptions and URLs to improve content visibility and audience reach.
  • Published and distributed content across Facebook, X, YouTube, Instagram and TikTok.

Education

Bachelor of Arts - Journalism

University of Massachusetts, Amherst
Amherst, MA
05-2023

Skills

  • SEO
  • GA4
  • Content Management Systems
  • Adobe Creative Suite
  • Confluence
  • Mondaycom
  • Microsoft Office
  • AP Style

Timeline

Digital Specialist

Ultimate Fighting Championship
03.2026 - Current

Digital Content Coordinator

Ultimate Fighting Championship
07.2024 - 03.2026

Digital Media Manager

Rhode Island FC
03.2024 - 07.2024

Digital Content Producer

WRGB CBS 6
07.2023 - 03.2024

Bachelor of Arts - Journalism

University of Massachusetts, Amherst
Kevin Schuster