Own daily editorial strategy and publishing across UFC.com’s highest-traffic pages, supporting a site that has generated 220+ million sessions since January 1.
Directed website content and editorial operations throughout UFC 250 fight week, maintaining site performance during a 15-million-session surge.
Launched an Instagram-style homepage story module that drives 8,000+ weekly link clicks.
Use GA4 and Bitly analytics to measure content performance and inform editorial decisions.
Lead day-to-day editorial support for digital interns, editing their work and developing Confluence guides to establish and maintain publishing standards.
Partner with social, creative, marketing and other cross-functional teams to execute website updates, content launches and digital initiatives.
Digital Content Coordinator
Ultimate Fighting Championship
Las Vegas, Nevada
07.2024 - 03.2026
Managed daily content production and publishing across UFC.com’s homepage, event, athlete and editorial pages.
Wrote 200+ articles, including athlete features, announcements and live event coverage.
Conducted 20+ athlete interviews monthly, producing original editorial content for UFC.com and social platforms.
Edited short-form video for fight promotions, highlights and athlete storytelling in Adobe Premier Pro.
Digital Media Manager
Rhode Island FC
Pawtucket, Rhode Island
03.2024 - 07.2024
Developed and executed digital media strategy across the club’s website, social media and email channels.
Directed social content around match days, club news and community initiatives.
Created and distributed email campaigns promoting matches, fan events and key promotional initiatives.
Oversaw website publishing to ensure timely and accurate content delivery.
Digital Content Producer
WRGB CBS 6
Schenectady, New York
07.2023 - 03.2024
Wrote, edited and produced digital content for cbs6albany.com, adapting newsroom reporting for the web.
Crafted SEO-optimized headlines, descriptions and URLs to improve content visibility and audience reach.
Published and distributed content across Facebook, X, YouTube, Instagram and TikTok.
Digital Marketing Specialist at IEM America Research and Development Pvt Ltd.Digital Marketing Specialist at IEM America Research and Development Pvt Ltd.