Kevin Sullivan - Volunteer Board Member, Editorial - The Belmont Voice

Volunteer Board Member, Editorial

The Belmont Voice

Belmont, USA

06.2023 - Current

Developed editorial infrastructure to launch nonprofit newsroom
Mentor and edit journalists in multimedia coverage: from digital stories to social media videos
Advise on fundraising strategy and community outreach
Led social media and audience development strategy

Founder

Cherry Pit Productions

Belmont, USA

02.2023 - Current

Founded and launched Quid Pod Quo, a podcast marketing company that works with podcasters to grow their audiences through cross promos.
Placed over 60 million cross promo impressions.
Developed Quid Pod Quo platform that streamlines and tracks cross promos.
Edit audio stories/series to bulletproof the reporting and create immersive narratives, including The Gun Machine from WBUR and The Trace
Create treatments and storylines for audio stories and series
Develop distribution, marketing, PR, and launch strategies for podcasters.
Provide investigative journalism and podcast workshops.

Head of Talk Audio

Religion of Sports

Santa Monica, USA

07.2022 - 02.2023

Launched weekly podcast, "In the Moment with David Greene," featuring in-depth interviews with elite athletes about career-defining moments
Edited all episodes, mentored producers and coached talent
Created live event strategy and built marketing, PR, newsletter and social media strategies with internal stakeholders and contractors

Executive Producer

Reveal from The Center for Investigative Reporting

Emeryville, USA

01.2015 - 07.2022

Launched and led the first weekly investigative radio program on public radio, airing on ~600 stations, with over 1 million weekly broadcast listeners and 15 million podcast downloads annually.
Set editorial direction as the main audio editor on hundreds of investigative stories, ensuring strong journalistic ethics and maintaining the highest editorial standards across episodes and serial projects.
Oversaw and managed a multi-disciplinary team of editors, producers, engineers, and reporters, developing impactful, narrative-driven investigations with sensitivity to complex and trauma-related topics.
Recruited, mentored, and coached hosts, reporters, and interns, guiding them in sound gathering, scriptwriting, on-air performance, and storytelling for audio.
Established and enforced ethical guidelines and fact-checking processes to maintain audience trust and editorial rigor.
Developed and executed growth strategies using data and analytics to measure success and optimize audience engagement.
Created and managed multi-million dollar budgets, ensuring efficient allocation of resources.
Led partnership negotiations for production, distribution, and licensing agreements with media outlets and platforms, fostering collaborations with dozens of news organizations and freelancers to expand investigative reporting.
Conceptialized and launched serial strategy, resulting in award-winning series like American Rehab and Mississippi Goddam, demonstrating expertise in turning complex investigations into compelling audio narratives.
Developed cross-platform content strategies for digital, audio, and video formats to broaden audience reach.
Collaborated with business and development teams to shape funding proposals, secure financing, and design membership campaigns to support investigative projects.
Implemented DEI objectives, co-developing a hiring process that became a standard across the organization, leading to a transparent pay scale, an annual source audit, and alignment of editorial and DEI goals.
Designed and led internal training programs to support staff development and expand internal expertise in investigative reporting and audio storytelling.

Sr. Managing Editor

Here & Now

Boston, USA

01.2013 - 01.2015

Managed daily production of 2-hour NPR program by assigning stories, overseeing and editing producers, managing technical crew, working with promotions and providing long-term planning
Created organizational infrastructure to support expansion of Here & Now from an independently syndicated show with 1 million listeners on 180 stations to a co-production with NPR reaching 3.5 million listeners on more than 380 stations
Provided NPR with breaking news coverage of special events, such as presidential press conferences, the military coup in Egypt and the 50th anniversary of JFK's death
Oversaw H&N digital strategy, which resulted in web traffic growth: in one year, visitors increased 183%; page views by 169%; Google referrals by 195%
Managed social media efforts, which led to a 319% increase in referrals from Facebook and a 168% increase from Twitter in one year

Producer

Here & Now

Boston, USA

01.2004 - 01.2013

Produced breaking news, feature and enterprise stories for national news magazine
Initiated analysis of Here & Now website traffic & developed plan that led to increased visibility of our web assets
Designed and implemented social media campaign that doubled our social media audience during a three month period and increased Facebook referrals by 150%; Twitter referrals by 85%
Led special coverage, including remote broadcasts of national political conventions, and served as executive producer and director as needed
Field reported feature stories and news, as needed

Media Specialist

The Organization for Security and Co-operation in Europe

Pristina, Kosovo

01.2002 - 01.2004

Developed media strategy for OSCE in BiH, and produced documentary on the rights of Roma children
Initiated overhaul of organization's website, which increased traffic and engagement

Head of Investigative Unit

WJZ-TV Channel 13

Baltimore, USA

01.2001 - 01.2002

Launched investigative unit and produced stories on topics, such as: bioterrorism readiness after 9/11, the Catholic Church sex abuse scandal and judicial accountability

Adjunct Professor

Suffolk University

Boston, USA

08.1999 - 08.2001

Developed curriculum & instructed students in The Art of the Interview: Directing Real People

Independent Documentary Director & Producer

Boston, USA

01.1997 - 01.2001

Directed, wrote, produced and video edited 13 documentaries that aired on more than 130 PBS stations
Spearheaded fundraising strategy that raised $1 million
Filmed international relief efforts in refugee camps during the war in Kosovo and returned with United Nation's forces to Kosovo immediately after peace accord was signed, which led to nationally-broadcast documentary: "Crisis in Kosovo."

Freelance News Writer

WBZ-TV Channel 4

Boston, USA

01.1997 - 12.1997

Wrote and produced stories for all newscasts

Producer

WJZ-TV Channel 13

Baltimore, USA

01.1996 - 01.1997

Weekend producer responsible for assigning, writing, and editing all stories
Wrote weekday, evening newscasts

Reporter & Producer

WBOC- TV Channel 16

Salisbury, USA

01.1992 - 01.1996

Managed newsroom personnel in the production of nightly newscasts
Conceptualized and produced special programs, including live events
General assignment reporter and Maryland State House correspondent

Summary

Overview

Work History

Volunteer Board Member, Editorial

Founder

Head of Talk Audio

Executive Producer

Sr. Managing Editor

Producer

Media Specialist

Head of Investigative Unit

Adjunct Professor

Independent Documentary Director & Producer

Freelance News Writer

Producer

Reporter & Producer

Education

Sulzberger Executive Leadership Program (now Media Transformation Challenge) -

Master of Business Administration - Honors

Bachelor of Science - Broadcast Journalism

Skills

Accomplishments

Timeline

Volunteer Board Member, Editorial

Founder

Head of Talk Audio

Executive Producer

Sr. Managing Editor

Producer

Media Specialist

Head of Investigative Unit

Adjunct Professor

Independent Documentary Director & Producer

Freelance News Writer

Producer

Reporter & Producer

Sulzberger Executive Leadership Program (now Media Transformation Challenge) -

Master of Business Administration - Honors

Bachelor of Science - Broadcast Journalism

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