Summary
Skills
Timeline
Education
Certification
Overview
Work History
Generic

Kevin Yang, CFA

Philadelphia,PA

Summary

Dynamic and results-oriented professional with a strong background in Analytics, Experimentation and Decision Science. Demonstrated expertise in spearheading business objectives through strategic cross-functional collaboration. Combines a keen entrepreneurial spirit with exceptional communication and technical acumen to drive innovation and growth.

Skills

  • Product and Marketing Analytics
  • Decision Science
  • Digital Product Development
  • Experimentation
  • Marketing Strategies
  • Business Development
  • Statistical Analysis
  • Predictive Models

Timeline

Executive Director of Experimentation Platform

JP Morgan Chase
04.2020 - Current

VP - Quant Analytics

JP Morgan Chase
11.2017 - 03.2020

Senior Associate - Audience Management

JP Morgan Chase
02.2014 - 11.2017

Independent Trader

Self-employeed
01.2011 - 01.2014

Senior Trader

T3 Capital Management, LLC.
10.2009 - 10.2010

Securities Trader

Avatar Securities
06.2007 - 09.2009

Bachelor of Arts - Economics

New York University

Education

Bachelor of Arts - Economics

New York University
New York, NY
05.2005

Certification

  • Chartered Financial Analyst (CFA)
  • Certificate in Data Science and Big Data Analytics – MIT
  • SAS Base Programmer Certification
  • Advanced Google Analytics

Overview

16
16
years of professional experience

Work History

Executive Director of Experimentation Platform

JP Morgan Chase
04.2020 - Current
  • Head of Web Experimentation & Experimentation Platform- lead the Experimentation COE in all optimization and testing efforts on Chase.com domain (100+MM monthly visitors), Digital Account Opening flow (4MM monthly visitors), and Authenticated Web Experiences (60MM monthly visitors).
  • Drove +100M incremental NPV by applying a scientific method to optimizing UX and Product KPIs.
  • Champion a data-driven culture through strategic partnerships, executive sponsorships, and continuous discovery that transformed the Product Community from running 0 to hundreds of experiments a year.
  • Oversee the Experimentation Platform, scaling adoption and velocity across 105 product groups by enhancing capabilities and standardizing instrumentation
  • Discover insights and provide recommendations to prioritize learning agenda, product roadmap and optimization opportunities.
  • Guide teams through the design, execution, and analysis of experiments.

VP - Quant Analytics

JP Morgan Chase
11.2017 - 03.2020
  • Led an analytics team supporting targeted marketing campaigns across various products.
  • Boosted ROI by optimizing audience targeting through advanced customer segmentation and predictive modeling.
  • Enhanced efficiency by operationalizing over 20 data pipelines for an extensive team of ~50 analysts.
  • Leveraged machine learning models (ensemble trees, clustering) for data-informed decisions and model tuning. Example: achieved a 20% reduction in solicitation emails while retaining 96% of high propensity referral customers.
  • Designed strategic Tableau dashboards to unearth insights like identifying prime candidates for Contactless payment leveraging Geo-Heatmap and spending trend analysis.

Senior Associate - Audience Management

JP Morgan Chase
02.2014 - 11.2017
  • Supported Home Lending and Credit Card LOB in marketing strategy execution and customer profile targeting.
  • Procured business needs and design technical specifications for complex portfolio campaigns.
  • Implemented a Tiered-Pricing initiative for balance transfer programs that generated approximately 500 million incremental BT dollars.

Independent Trader

Self-employeed
01.2011 - 01.2014
  • Implemented trading strategies that capitalized on price distribution assumptions and asymmetric risk-return profile of options.
  • Employed advanced option spreads to manage portfolio risks, adjusting Delta, Theta, and Vega exposure in line with market outlook

Senior Trader

T3 Capital Management, LLC.
10.2009 - 10.2010
  • Managed firm capital ($2MM daily buying power) and traded in US financial markets across different assets.
  • Developed and implemented long/short multi-asset strategies that hedged against market movements and leveraged volatility.

Securities Trader

Avatar Securities
06.2007 - 09.2009
  • Made fast decisions based on fluctuating market with firm capital
  • Discussed trading strategies with partners to highlight current market sentiment, price points of resistance and support and liquidity characteristics of positions.

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Kevin Yang, CFA