Kevin Wallace
Estero,FL
Summary
Growth-focused digital marketer with 5+ years of experience leading full-funnel strategies across paid media, organic content, and performance analytics. Proven track record of driving lead acquisition, lowering CPA, and scaling ROI through data-driven, customer-centric marketing campaigns. Adept at cross-functional collaboration, campaign automation, and managing six-figure budgets across B2B and B2C landscapes.
Overview
10
10
years of professional experience
Work History
Paid Marketing Specialist (B2B Marketing)
Gannett / USA Today Network
05.2024 - Current
- · Built and scaled full-funnel paid campaigns across Google, Meta, and LinkedIn to drive enterprise B2B lead generation and lower acquisition costs.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- · Launched the brand’s first digital strategy for local market penetration, optimizing keyword targeting, audience segmentation, and budget pacing.
- · Collaborated with product, sales, and design teams to deploy seasonal campaigns and creative assets aligned to business objectives.
- · Leveraged Salesforce and GA4 to generate performance reports, refine targeting strategy, and identify growth levers.
- · Expanded responsibilities into lifecycle marketing, including organic lead mapping, nurture flows, and customer journey optimization.
Digital Marketing Manager
Discovery Senior Living
09.2023 - 04.2024
- Led the top lead-generating campaigns across the enterprise, improving ROI by 35%.
- Developed and launched omni-channel campaigns across multiple platforms to elevate brand awareness and reach.
- Optimized site traffic and conversion rates using strategic keyword research and SEO.
- Managed a $1M+ marketing budget, continuously refining spend allocation to boost ROI.
- Pioneered digital frameworks, enhancing efficiency and productivity across the organization.
- Conducted in-depth market analyses to identify buy cycles, track lead success rates, and measure ROI per channel.
Digital Media Buyer – Mobile Apps
Spigot Inc
01.2022 - 08.2023
- Optimized large-scale marketing strategies for new and existing mobile products, focusing on dynamic keyword strategies.
- Increased mobile user acquisition and market share through innovative ad placements and affiliate relationships.
- Improved affiliate partner retention by 30% through refined communication and strategic support.
- Introduced AI-driven tools to enhance user engagement and enhance targeting precision.
- Streamlined mobile app buys, improving ROI by optimizing budget allocations and analyzing market trends.
Marketing Account Manager
oneIMS
04.2021 - 12.2021
- Oversaw account management for 30+ clients, delivering strategic guidance on user acquisition and brand strategy.
- Crafted innovative go-to-market plans, integrating SEM/SEO and creative design for diverse client portfolios.
- Strengthened media relationships, secured new business, and retained high-value clients through tailored engagement tactics.
- Led new client acquisition initiatives, bolstering agency revenue and establishing a reputation for strategic excellence.
Marketing Coordinator
viLogics
11.2020 - 04.2021
- Directed a complete marketing overhaul, focusing on social media, SEO/SEM, and select traditional media channels.
- Collaborated with executives to create sustainable, long-term marketing strategies.
- Implemented targeted digital marketing campaigns, leveraging data analysis for precise customer segmentation.
- Increased online engagement twofold by developing effective SEO strategies.
Marketing Coordinator
Genova Partners LLC
04.2015 - 04.2020
- Led marketing initiatives for a luxury home development firm, implementing multi-channel media strategies.
- Achieved and surpassed key marketing KPIs within set budgets.
- Refined digital marketing efforts, significantly boosting local traffic.
- Consistently recognized for outstanding performance, earning multiple promotions.
Education
MBA -
Southern New Hampshire University
Bachelor of Science - Marketing
Southern New Hampshire University
Skills
- Paid Media Strategy (Google, Meta, LinkedIn)
- Lead Generation & Conversion Optimization
- SEO & Content Strategy
- CRM & Marketing Automation (Salesforce, Marketo)
- Campaign Analysis & Reporting (GA4, Data Studio)
- Cross-Functional Collaboration (Creative, Sales, Ops)
- Budget Management & ROI Growth
- A/B Testing & Funnel Optimization
- Strategic Messaging & Copywriting
- Social media management
- Digital marketing
- Customer research
Timeline
Paid Marketing Specialist (B2B Marketing)
Gannett / USA Today Network
05.2024 - Current
Digital Marketing Manager
Discovery Senior Living
09.2023 - 04.2024
Digital Media Buyer – Mobile Apps
Spigot Inc
01.2022 - 08.2023
Marketing Account Manager
oneIMS
04.2021 - 12.2021
Marketing Coordinator
viLogics
11.2020 - 04.2021
Marketing Coordinator
Genova Partners LLC
04.2015 - 04.2020
Bachelor of Science - Marketing
Southern New Hampshire University
MBA -
Southern New Hampshire University
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