KEVIN WARREN
Phoenix
Summary
Director of Marketing with over a decade of experience driving measurable, capital-efficient growth across multi-site healthcare, education, and behavioral health businesses. Accountable for revenue and start/admissions goals through lead generation, non-lead generation, referrals, and brand strategies. Operator-minded leader with experience building high-performing teams, managing seven-figure budgets, overseeing agencies, directing PR, lead gen and non-lead gen initiatives, launching multi-site de novo locations, and acquisitions at scale. Partners cross-functionally with admissions, sales, clinical, HR, operations, outreach, and payor relations to improve conversion, automate growth systems, and drive enterprise-wide objectives.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Marketing
Unitek Learning
Tempe
06.2025 - Current
- As Director of Marketing, I am accountable for hitting program-start goals and growth through lead gen and non-lead gen strategies.
- Built a team of high-performance marketers and managed multiple agencies.
- Oversat 2025 budgeted starts, and overdelivered QL-goal each month.
- Underspent 2025 lead gen budget through optimized AI Max and PMAX campaigns.
- Directed a comprehensive referral program rollout and training plan across all locations.
- Unitek Learning is a nationally recognized healthcare education company leading the way in training the next generation of healthcare professionals.
Senior Manager, Marketing Strategy
Embark Behavioral Health
Chandler
01.2022 - 01.2025
- In this role, I developed and led the GTM playbook for 10 de novo locations and 2 acquisitions, launching on time and with a waitlist.
- Led hiring efforts and built a marketing team of 7, maintaining a 60+ eNPS score.
- Worked with admissions leadership to build automated communications that resulted in 2x the budgeted admissions goals in 2024.
- Directed a website redesign and rebrand, while stewarding a 1.5m/yr marketing budget.
- Launched redesigned site while maintaining lead goals and SEO integrity.
- Managed multiple agencies, including PR, and reported to the CMO, supporting and achieving company growth initiatives.
- Embark Behavioral Health is a nationally recognized network of leading mental health facilities, including outpatient treatment centers and residential programs.
Marketing Manager
RideNow Powersports
Chandler
01.2020 - 01.2022
- As Marketing Manager at the Chandler, AZ location, I drove brand visibility and revenue growth through integrated paid media, digital, and D2C promotional strategies.
- Managed a six-figure advertising budget and optimized performance across Google Ads, geofencing, and multi-channel campaigns.
- From 2020-2022, RideNow Powersports in Chandler, AZ, won consecutive titles as the #1 powersports dealer in the nation.
- RideNow Powersports is one of the largest powersports dealership groups in the U.S., operating across multiple states and brands.
Marketing Consultant
Self Employed
Phoenix
01.2017 - 01.2020
- Provided full-funnel marketing strategy and execution for a diverse client base including non-profit organizations, a recruiting agency, and multiple restaurant groups.
- Led fundraising campaigns, website development, and social media optimization efforts, consistently exceeding client performance goals.
- Partnered directly with CEOs and COOs to refine marketing strategies, improve lead generation, and strengthen brand positioning across paid and organic channels.
Assistant Director, Marketing
Chick-fil-A
Sacramento
01.2015 - 01.2017
- Scaled revenue from $5M to $8.5M by leading local and digital marketing strategies that drove $3.5M in growth.
- Drove 950% social media growth, from 190 to 2,000+ engaged local followers through organic strategies with ~100 comments/post.
- Produced monthly events that made Chick-fil-A a centralized hub in the local community.
- Due to our rapid growth, this location was #1 to receive the double drive-thru lanes, so I created a social campaign that went viral and drove a regional record-breaking number of cars on launch day.
Education
B.A - Advertising
Grand Canyon University
01.2019
Skills
- Growth and revenue leadership
- Lead generation and referrals
- Brand strategy development
- Budget management
- ROAS and KPI optimization
- Capital efficiency
- Team and agency leadership
- Vendor relations
- Public relations and reputation
- Go-to-market execution
- De novo launches
- Digital and performance marketing
- Paid media strategies
- SEO and CRO techniques
- Email and SMS automation
- Cross-functional collaboration
- Executive reporting and forecasting
- Funnel optimization strategies
- Continuous improvement practices
- Lean Six Sigma methodology
- Salesforce proficiency
- HubSpot expertise
- Google Ads management
- Google Analytics insights
- PowerBI analytics
- SEMrush utilization
- PR and crisis management
- Adobe software skills
- Microsoft Office Suite proficiency
Certification
- AMA Brand Management Essentials
- Lean Six Sigma White Belt Certification
Accomplishments
2023 Embark Behavioral Health Growth Core Value Winner
Timeline
Director of Marketing
Unitek Learning
06.2025 - Current
Senior Manager, Marketing Strategy
Embark Behavioral Health
01.2022 - 01.2025
Marketing Manager
RideNow Powersports
01.2020 - 01.2022
Marketing Consultant
Self Employed
01.2017 - 01.2020
Assistant Director, Marketing
Chick-fil-A
01.2015 - 01.2017
B.A - Advertising
Grand Canyon University