Kevin Williams
Chicago,Illinois
Summary
Accomplished public relations professional with a strong grasp of business needs, public perception, and media practices. Demonstrated expertise in assisting companies and high-profile individuals in managing their narrative through strategic communication approaches. Recognized for persuasive and articulate communication skills, adept at fostering relationships and leading teams.
Overview
9
9
years of professional experience
Work History
Senior Communications Manager
4.0 Public Relations & Marketing Firm
01.2017 - 01.2024
- Developed and maintained companies' corporate image and identity using logos and signage
- Built and updated crisis communication plans to handle diverse situations
- Identified target audience and developed optimized communication plans to engage and interest individuals
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales
- Managed team personnel, budget, and schedule to handle demanding PR requirements
- Built and maintained corporate image, brand, and identity
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services
- Produced creative collateral to successfully share communication strategies and achieve public relations goals
- Staffed, coordinated, and executed internal and external events in key territories including talent media days, major industry events, internally planning meetings, junkets, as well secured over 51 national media placements, reached over 10.5M+ impressions for digital campaign, etc
- Developed their event's public relations & marketing campaign materials including press releases, bios, synopsis, press kits, sponsorship decks, logos, ads, and more
- Developed new business relationships and perform as a "liaison" between the client, vendors, and talent
- Secure top-tier national & regional media placements (digital, print, radio, and television) by crafting persuasive press releases, building relations between the and media, and executing written and verbal pitches
- Develop proposals and marketing materials, pitch, negotiate, and garnered monetary sponsorship & endorsements.
PR Assistant & PR Manager (Promoted)
PACO Collective Cross
06.2015 - 07.2018
- Copied & edited, checked branding, and communicated needs to other writers and marketing specialists
- Drafted/edited materials including press kits, releases, recaps, announcements, brochures, and presentations
- Collected and analyzed data and metrics to assess impact of marketing efforts
- Acted as liaison between clients and 3rd parties and scheduled meetings and personal appointments
- Conducted community outreach for the Chicago Bears & White Sox
- Coordinated for Chicago White Sox Independence Day Parade float
- Provided administrative support to PR Account Team on day-to-day client activities, including responding to client phone calls, emails, and faxes, handling mail/packages, production and creative deadlines, media placements, etc., to ensure continued progress of client workflow.
PR Assistant (BET Awards Seasonal Production)
Viacom
07.2015 - 04.2017
- Assisted with scheduling appointments, travel planning and external and internal communications efforts
- Organize materials, cleaned facilities, and set up equipment to prepare for events
- Planned and implemented proper staffing levels and collaborated with banquet captain and event leadership to organize food and equipment setup for each event
- Worked closely with management to avoid calendar conflicts and planned for scenarios potentially impactful on event integrity
- Recruited vendors and cultivated relationships to enhance planning and success of future events
- Displayed event signs and posters to advertise upcoming events
- Greeted facility guests and directed smoothly individuals to scheduled party, desired game room or target activity.
Education
Bachelor of Arts - Communications
Clark Atlanta University
Atlanta, GA05.2015
Skills
- Strategic Communications Planning
- Media Relations & Outreach
- Crisis Management
- Content Creation & Storytelling
- Press Release Writing and Editing
- Digital Marketing & SEO
- Brand Positioning & Development
- Social Media Management
- Data Analysis & Market Research
- Event Management & Coordination
Websites
Accomplishmentsawards
- Awarded by WVON & Ariel "Investments 40 Under 40 GameChangers" (2022).
- Awarded by Huffington Post "Top 25 African American Public Relations Professionals" in the U.S (2017).
- Awarded by PACO Collective "Most Likely to Succeed" (2017).
Timeline
Senior Communications Manager
4.0 Public Relations & Marketing Firm
01.2017 - 01.2024
PR Assistant (BET Awards Seasonal Production)
Viacom
07.2015 - 04.2017
PR Assistant & PR Manager (Promoted)
PACO Collective Cross
06.2015 - 07.2018
Bachelor of Arts - Communications
Clark Atlanta University
Similar Profiles
Kori RobertsKori Roberts
Public Relations Intern at DKC Public Relations FirmPublic Relations Intern at DKC Public Relations Firm
Jamie Coker-RobertsonJamie Coker-Robertson
President/Owner at JCR Public Relations (Consulting Firm)President/Owner at JCR Public Relations (Consulting Firm)
Alexandra AkerlyAlexandra Akerly
Assistant Account Executive at Identity Marketing and Public RelationsAssistant Account Executive at Identity Marketing and Public Relations