Kevin Williams

• Leveraged strategic communication, digital marketing, content creation, and audience engagement to craft compelling brand narratives that resonate across digital platforms.
• Created targeted content that enhanced brand awareness, increased social media engagement, and expanded market reach among Gen Z and Millennial audiences.
• Combined storytelling, media relations, and digital strategy to bolster marketing campaigns, improve brand positioning, and drive audience growth.
• Created quality content by interviewing Stephen A. Smith, Shannon Sharpe, Molly Qerim, and Cam Newton about Lamar Jackson legacy at the 2024 HBCU Classic Weekend.

• Wrote and edited stories for Morehouse College's student newspaper, covering campus events, student life, and community issues.
• Developed and executed content strategy for NBA x Morehouse College All-Star events, capturing player interviews and behind-the-scenes moments for social media engagement.
• Delivered 2025 All-Star Weekend content featuring interviews with Stephen Curry, Jayson Tatum, Mac McClung, Shai Gilgeous-Alexander, Nikola Jokic, and Kevin Durant.
• Conducted on-camera interviews with Kevin Durant and Jayson Tatum during NBA x Morehouse College All-Star Weekend, generating over 10,000 views across platforms, including Yahoo.
• Demonstrated strengths in brand storytelling, content creation, social media engagement, interviewing, media communications, and narrative development.
• Researched trending topics and audience interests to pitch compelling story angles that engaged Gen Z and Millennial readers.
• Collaborated in fast-paced media environments while maintaining professional communication, creativity, attention to detail, and deadline management.

• Led the creation, production, and editing of digital audio and video content for a sports-focused audience.
• Managed social media channels and developed posts, enhancing audience engagement and driving follower growth.
• Integrated real-time audience interaction on X (formerly Twitter) to keep the show responsive and timely.
• Managed social media channels and developed posts that increased audience engagement and follower growth.
• Coordinated scheduling, script development, and team collaboration, ensuring timely and smooth episode delivery.
• Recruited for internship creating audio and visual content for digital-native sports audience, monitored engagement data to refine headlines, hooks, and release timing.
• Recruited for an internship creating audio and visual content for a digital-native sports audience. Monitored audience engagement data across platforms: retention, CTR, shares, and comments. Leveraged insights to refine headlines, hooks, and release timing.

Deans List & Honor Roll