Kevin Winkelman
Meridianville,AL
Summary
Dynamic National Director of Strategic Initiatives at Hercules Inc. with a proven track record in partnership development and sales management. Spearheaded strategic initiatives that boosted revenue and market share, while enhancing team collaboration and problem resolution. Expert in content development and corporate communications, driving organizational change and fostering stakeholder relationships.
Overview
20
20
years of professional experience
Work History
National Director of Strategic Initiatives
Hercules Inc.
05.2018 - 06.2025
- Developed new business opportunities by identifying market trends, cultivating partnerships, and generating leads.
- Improved overall company performance by developing and implementing strategic initiatives that led to increased revenue and market share.
- Strengthened relationships with key stakeholders, facilitating collaboration and fostering a productive work environment.
- Managed cross-functional teams for the successful completion of high-profile projects, resulting in enhanced efficiency and cost savings.
- Streamlined reporting processes for improved data accuracy, enabling informed decision-making across all levels of management.
- Introduced technological solutions to boost productivity levels throughout the organization.
- Spearheaded organizational change initiatives, streamlining processes and improving operational efficiency.
- Implemented innovative marketing strategies to increase brand awareness and drive quality customer assets to enhance product knowledge.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Defined clear targets and objectives and communicated to other team members.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Senior Account Manager, National Accounts Group
PlayCore Wisconsin
02.2013 - 05.2018
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Provided extensive support in sales, technical and business areas to key accounts.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Mentored junior account management professionals to develop skills and increase company revenue.
- Maintained detailed records of all account activities, ensuring accurate reporting for upper management review purposes later on.
- Provided valuable input during product development discussions, ensuring alignment with customer needs and expectations.
- Leveraged industry knowledge to provide expert guidance on pricing, promotions, and product offerings for clients'' specific needs.
- Regularly updated sales forecasts based upon current pipeline status/anticipated deal closures, allowing for accurate resource allocation/planning within the organization.
- Mentored junior account managers, fostering their professional growth and skills development within the company.
- Conducted regular reviews of each managed portfolio''s performance against objectives/targets – taking corrective action as necessary if any shortfalls were identified.
- Boosted client satisfaction by effectively managing and resolving account issues.
- Increased revenue for the company through strategic upselling and cross-selling initiatives.
- Expanded market share by identifying new business opportunities and securing high-value accounts.
- Built relationships with customers and community to promote long term business growth.
- Set and achieved company defined sales goals.
- Met existing customers to review current services and expand sales opportunities.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Achieved or exceeded company-defined sales quotas.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
National Sales Manager- Western Division
Playworld Systems
05.2005 - 01.2012
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Attended events, training seminars, and manufacturer product showcases.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Liaised with marketing and product development departments to maintain brand consistency.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Managed national sales programs, supervised 14 contractual distributors managing 28 states and four providence's in Canada with their sales representatives and evaluated KPIs for promotional opportunities with key accounts.
- Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
- Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
- Conferred design and production departments on customer needs and preferences to stay on top of changing demands.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
- Collaborated with other departments on various projects such as product development or marketing campaigns to achieve cohesive business goals.
- Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Skills
- Content development
- Internal communications
- Sales management
- Partnership development
- Corporate communications
- Excellent communication
- Team collaboration
- Effective communication
- Problem resolution
Accomplishments
Collaborated with civic organizations, non-profit agencies, and county/city leaders to promote Early Childcare state wide introducing Keystone Cares Program which offered superior helps for children ages birth to 5 years.
Member - Pennsylvania Early Investment Commission. Appointed by the Honorable Edward G, Rendell
Collaborated with civic organizations, non-profits, and city/county leaders state wide to educate them the importance of providing funding for early learning detailing the historical advantage of funding spent in the first 5 years of children to enhance better outcomes than children who don't attend early childhood programs.
Timeline
National Director of Strategic Initiatives
Hercules Inc.
05.2018 - 06.2025
Senior Account Manager, National Accounts Group
PlayCore Wisconsin
02.2013 - 05.2018
National Sales Manager- Western Division
Playworld Systems
05.2005 - 01.2012
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