Summary
Overview
Work History
Education
Timeline
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Kevin Wodarski

Summary

Results-driven, performance-rated executive with extensive experience in strategic leadership and operational excellence.

Demonstrated success in driving growth, optimizing processes, and fostering team collaboration. Expertise in strategic planning, financial management, and stakeholder engagement.

Adaptable and reliable, consistently achieving high-impact results in dynamic environments.

A proven industry leader who excels at delivering tangible outcomes and drives organizational success.

Overview

20
20
years of professional experience

Work History

VP, Group Program Director

Ogilvy Health
10.2021 - Current
  • Manage Atopic Dermatitis portfolio of integrated accounts
  • Partner with Ogilvy’s capability experts to deliver integrated solutions, identify new business opportunities, scope of work and revenue
  • Serve as internal lead in both preparation and presentation of transactional aspects of each business case for head of global business development and senior management in the U.S with support from functions across the business
  • Partner with scientific and technical evaluation team to ensure satisfaction of strategic partnering objectives
  • Foresee opportunities and formulate plans to manage, drive & extend business opportunities
  • Interface regularly with all client levels and hunt for solutions and innovative ideas
  • Collaborate with internal teams, using Agency resources to support client’s business effectively and seamlessly
  • Build strong, collaborative, and trusted relationships with creative and strategic partners
  • Coach, involve and inspire the growth and development of junior Agency staff providing consistent feedback, training and growth opportunities
  • Act as an open and willing resource to team members in assessing ideas and directions to provide guidance
  • Demonstrate responsibility, ownership and accountability for overall agency performance and flawless delivery to all partners

Group Account Supervisor

Beacon Healthcare Communications, Inc.
01.2020 - 10.2021
  • Managed Rx Beauty and Hemophilia portfolios
  • Interpreted and ensured compliance with FDA guidelines, PhRMA, OIG, and ACCME guidelines
  • Assisted client marketing team in the development of annual business plans and budgets
  • Maintained a robust knowledge of category and competitive environment that impacted client business
  • Developed competitive analyses as needed
  • Addressed emerging trends to maintain client business/brand differentiation
  • Proactively provided clients with marketing insights and problem solving
  • Developed and ensured creative concepts support strategy
  • Collaborated on the development of the overall creative strategy (brief)
  • Capitalized on the latest communication and promotional marketing techniques to create the most productive client marketing mix and return on investment
  • Developed strategic and tactical plans
  • Provided project direction, timing, and budgets to internal team
  • Facilitated job opening meetings and development of project briefs
  • Communicated the client’s needs and provided appropriate direction to internal team
  • Proposed and initiated any process changes to enhance internal efficiencies
  • Participated in the development of annual plans and tactics as appropriate
  • Ensured OPDP, Zinc, and all client Medical/Legal/Regulatory submission processes were correct
  • Provided appropriate staffing recommendations tied to enhancing account service support and profitability and participated in the hiring process
  • Worked closely with Managing Director and Agency department heads to identify resource needs in advance to meet deadlines and balance the needs of multiple clients
  • Effectively represented Agency POV to client
  • Provided proactive written communication/recommendations to clients on a regular basis
  • Provided accurate and realistic client/financial forecasts for agency
  • Grew accounts organically and identified new opportunities for expansion

VP, Account Supervisor, Global and US Marketing

TBWA/WorldHealth
06.2014 - 12.2019
  • Partnered effectively with both domestic and international clients to drive business forward through strategic understanding of both marketplace and competition
  • Provided insight, served as strategic leader and acted as strategic partner with clients
  • Developed strategic and tactical plans in alignment with brand objectives
  • Acted as key point of contact for both U.S
  • And Global Package Insert development, production and distribution to both warehouse and sales force
  • Provided subject matter expertise to create and implement innovative, customer-centric category marketing plans to appeal to and preserve customer relationships
  • Supervised design and delivery of product campaigns
  • Effectively communicated product advantages/differentiation to both patients and health care providers
  • Supervised creative/message modification, translation and MLR review submission of multiple languages across several countries
  • Ensured fiscal control through sound understanding of finance by maintaining strict adherence to approved budget with negotiation for increases where appropriate
  • Enforced agency processes and procedures to account and extended team
  • Monitored and measured ROI to clearly demonstrate business impact and opportunity for improvements
  • Capitalized on opportunities for collaboration with other agencies to benefit client’s brand(s) where appropriate
  • Supervised team members and daily activities to assure quality/timeliness of projects

Account Group Supervisor – Strategic, Digital, Print, Veeva (iPad) Specialist

Sudler & Hennessey
08.2013 - 05.2014
  • Managed client relationship and strategic development of both professional collateral and POA (quarterly sales meeting) materials
  • Supervised successful relationships with partner agencies and provided oversight and management of all third-party vendors
  • Responsible for Veeva iRep development, coordination and deployment
  • Acted as agency lead for all marketing communications with both internal and external stakeholders
  • Evaluated customer insights and compiled competitive intelligence to appropriately evolve messaging in adherence to product strategy
  • Supervised scope of work development and adherence, as well as monthly billing
  • Maintained consistent branding across therapeutic categories within brand guidelines
  • Coordinated with agency partners – both in and out of IAT network – to ensure seamless workflow
  • Supervised junior staff and ensure timely execution of projects within budget and compliance parameters

Account Director – DTP, Print, Social Media

Medicus Lifebrands
01.2011 - 08.2013
  • Provided consistent direction and motivation to direct reports, successfully managing all aspects of tactic production from concept development to project completion
  • Worked with clients to uncover business needs and objectives, craft appropriate strategies, and identify and implement tactics to help achieve client goals
  • Supervised nationwide market research and creative development for rebranding of Xiaflex
  • Developed and interpreted market research analyses to support agency creative recommendations
  • Lead expired material task force to remove outdated material from warehouse
  • Managed material approval through review process and ensured compliance of published material

Senior (Group) Account Supervisor – Oncology, CV/Met Marketing

Bristol-Myers Squibb
03.2005 - 12.2010
  • Pitched for & won AOR status of re-acquired Azactam brand against traditional advertising agencies
  • Directed rebranding strategy and tactical execution for Azactam (2010)
  • Responsible for overall management of CV Met account team, financials and all creative execution, production and delivery
  • Responsible for development, approval, production and delivery of all branded & unbranded materials for assigned therapeutic categories
  • Recipient of BMS Distinction Award, December 2010

Territory Business Manager – Specialty Sales, Neuroscience

Bristol-Myers Squibb
01.2008 - 12.2008
  • Created and executed effective call plans
  • Grew A6E6 Territory Market share from ~12% to ~25% in under one year
  • Utilized reporting tools provided to achieve territorial goals
  • Communicated and collaborated with District Manager on goals
  • Built business relationships with assigned customers
  • Utilized customer-focused selling skills in presentations keeping post-call notes to assist with pre-call planning & strategy
  • Merchandised samples and support materials for maximum impact
  • Recipient of Pinnacle Award for top 10% of sales growth TBMs
  • Second place finisher in Medicaid Sales Growth Contest, July 2008

Senior Account Executive – Neuroscience Marketing

Bristol-Myers Squibb/BMStudio
01.2005 - 01.2007
  • Executed advertising/marketing needs of all members of Abilify Professional Marketing group including development and production of – including, but not limited to – all professional promotional materials, Learning and Organizational Development (L&OD) materials, internal documents and communications, interactive projects, journal advertising and professional convention promotion materials
  • Lead senior-level client relationships and managed the relationship-building process for Abilify Professional
  • Managed a team of five (5) cross-functional team segments; consistently and effectively fostered teamwork and drove motivation of team members
  • Worked closely with members of both BMS and Abilify JV (Otsuka America Pharmaceutical, Inc.) Regulatory departments to ensure promotion compliance of all materials produced and distributed by BMS
  • Sought out opportunities to work with new members of Abilify Professional Marketing group to demonstrate the capabilities and capacity of BMStudio as a strategic partner
  • Worked closely with Abilify Marketing group to ensure expectations are consistently met & exceeded
  • Successfully launched Emsam (selegiline transdermal system), March 2006 and Abilify DISCMELT, August 2006, Abilify Intramuscular (IM), December 2006, Abilify Adolescent, October 2007, Abilify Adjunct to Major Depressive Disorder, January 2008
  • Successfully executed nine (9) Abilify POA meetings (2005-2008)
  • Active member of planning committee for MDD Launch meeting, January 2008
  • Successfully lead Tier 1 team in internal pitch/win for 2007 POA Branding aligned with BMS “Together We Can Prevail” branding, November 2006
  • Successfully lead Tier 1 team in internal pitch/win for Enhancing Managerial Excellence – Coaching for High Performance program on behalf of Abilify L&OD, April 2007
  • Recipient of Marketing Appreciation Award, May 2007
  • Recipient of BMS Distinction Award, May 2007
  • Achieved 2006 Client Satisfaction Rating of 4.1/5 Overall, 4.7/5 Account Management
  • Achieved 2007 Client Satisfaction Rating of 4.5/5 Overall, 4.9/5 Account Management

Education

Bachelor of Arts - Public Justice

State University of New York (SUNY) At Oswego
Oswego, NY

Timeline

VP, Group Program Director

Ogilvy Health
10.2021 - Current

Group Account Supervisor

Beacon Healthcare Communications, Inc.
01.2020 - 10.2021

VP, Account Supervisor, Global and US Marketing

TBWA/WorldHealth
06.2014 - 12.2019

Account Group Supervisor – Strategic, Digital, Print, Veeva (iPad) Specialist

Sudler & Hennessey
08.2013 - 05.2014

Account Director – DTP, Print, Social Media

Medicus Lifebrands
01.2011 - 08.2013

Territory Business Manager – Specialty Sales, Neuroscience

Bristol-Myers Squibb
01.2008 - 12.2008

Senior (Group) Account Supervisor – Oncology, CV/Met Marketing

Bristol-Myers Squibb
03.2005 - 12.2010

Senior Account Executive – Neuroscience Marketing

Bristol-Myers Squibb/BMStudio
01.2005 - 01.2007

Bachelor of Arts - Public Justice

State University of New York (SUNY) At Oswego

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Kevin Wodarski