Kevin Andrew Dy (dee)

University of Phoenix 

B.S. - Business 

Certification - Marketing Fundamentals

Google

Digital Marketing & E-commerce Professional Certification

March 2023

Marketing

• Developed a strategic roadmap in collaboration with marketing and sales leads to generate interest among prospects and customers at upcoming events.
• Conducted product and service marketing at tradeshows through live demos and one-on-one meetings.
• Facilitated marketing communication efforts through Marketo to promote company presence at events and discuss new projects.
• Coordinated quarterly marketing events showcasing product updates and new service offering on-site with a range of 30-60 attendees.
• Monitored and evaluated effectiveness of marketing initiatives, ensuring adherence to budget, quality standards, and brand guidelines using Google Suite.

Events

• Orchestrated on-site event logistics, including production, promotion, and company presence.
• Successfully managed quarterly lunch and learns and user groups while maintaining budget constraints.
• Coordinated various logistical elements, such as booth signage, promotional materials, event deliverables, and giveaways.
• Facilitated cross-departmental communication using Zoom throughout the event timeline and managed on-site setup and breakdown.
• Analyze event effectiveness using data-driven metrics and provide comprehensive reporting on results to implement best practices to enhance event performance and attendee experience.

Project Management

• Developed project timelines and made necessary adjustments to meet milestones using Asana.
• Sourced and managed vendor list for food and beverage and event deliverables within budget for four projects per quarter with marketing and sales with 500+ attendees.
• Collaborated and managed audio/video systems vendors within a $3k budget with IT for three projects per quarter.
• Executed pre-event and post-event logistics, including budget management of $5-10k, campaign creation, purchase orders, and vendor contract agreements.

Field Event Manager June 2023 - Present 

Zoom Video Communications (via contract) 

Field Marketing Manager May 2022 - October 2022

Intercom 

Customer Success & Marketing Associate April 2019 - April 2022

Staffing Industry Analysts

Program Coordinator August 2010 - November 2018

Nobel Learning Communities, Inc.