KEVIN B. MÁCHEN

• Led all consumer retail development, promotion execution and consumer insights for a broad range of J&J Consumer Healthcare brands within Target, Hy-Vee, Albertson's, Kroger and AAFES.
• Range of products included Skin Health/Beauty,Over-the-Counter medicines, Baby Care, OralCare, Women's Health and Wound Care markets. Major brands in Skin Health/Beauty included the AVEENO; CLEAN&CLEAR; NEUTROGENA and OGX. Over-the-Counter(OTC) medicines included TYLENOL, SUDAFED cold, flu and allergy products; BENADRYL and ZYRTEC allergy products; MOTRIN IB ibuprofen.
• Partnered with business leaders to deliver services that support client company objectives and consistent with corporate values.
• Delegated tasks to existing support team members and used cloud-based tools to help solve complex business issues.
• Compiled and analyzed data to determine approaches to improve sales and performance.
• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
• Collaborated with finance department on invoicing accuracy for applicable products, services, software and logistics.
• Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and follow up.

• Leader responsible for creating and driving Omni Channel strategies global, including EMEA, U.S. and Asia.
• pNeo is a business accelerator that invests in and drives unique consumer product brands, focusing on the healthcare and safety markets
• brands include OTO-TIP, CLEARinse, Baby Shusher, Stoplight Golight, True Tot Tower and Dream Catcher
• Conducted regular meetings with BTB clients to build positive and productive relationships.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Boosted sales 38% with development of positive customer relationships.
• Expanded customer base by identifying needs, developing solutions and delivering client-centered products.
• Used SalesForce to handle current portfolio and prospective leads.
• Expanded business through effective network development, identifying new, and prospective clients.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Incorporated product changes into marketing messages to drive customer engagement and maximize profits.

• Fulfilled Long-Term Substitute Assignment for Calculus and World History classes at the High School level supporting 124 Students, Department and Leadership Staff during COVID pandemic.
• Repeatedly requested as substitute teacher by teachers based on excellent past referrals and trusted performance.
• Kept accurate and current attendance records and assignment sheets to maintain file compliance.
• Assigned, explained and graded homework.
• Monitored student progress and provided feedback to students, parents and school administrators.
• Followed classroom plans left by class teacher to continue student education and reinforce core concepts.
• Upheld classroom routines to support student environments and maintain consistent schedules.

• Regional safety recall leadership and brand repair management for 50,000+ Customers and Owners of Ford, Toyota, Scion and Lexus vehicles affected by and equipped with defective Takata Airbag Inflators.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Developed reports of zone performance and presented data to upper management.
• Defined clear targets and objectives and communicated to other team members.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

• Regional leadership supporting global brands Volkswagen Group of America (VWGoA), Porsche and Audi Group of America in the largest, comprehensive automotive recall and consumer settlement in US history.
• Excellent communication skills, both verbal and written.
• Worked well in a team setting, providing support and guidance.

• Leader for building and driving Castrol Oil (BP) brand marketing strategies and leveraging the global heritage for Castrol EDGE, GTX MAGNATEC, GTX HIGH MILEAGE and GTX within highly competitive Consumer Automotive channel.
• Trained, Motivated and Remotely supported US Field Marketing team of 20 behind industry-disrupting tactical and technical advocacy campaign spanning 6 markets with $4M budget and revenue accountability.
• Managed purchasing, sales, marketing and customer account operations efficiently.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Implemented business strategies, increasing revenue and effectively targeting new markets.
• Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
• Interacted well with customers to build connections and nurture relationships.
• Developed customer lead acquisition strategies in partnership with Regional Sales and Distributors to align strategic corporate imperatives.
• Exceeded KPI's, reaching and educating 25,000+ accredited mechanics nationally.
• Created customized analytics tools to strategic execution, progress and effectiveness of marketing initiatives.

Leader for translating Bioworld's 100+ brand license portfolio to emerging markets including LATAM, EMEA and Australia. Direct full product headwear, apparel, footwear and accessories development plans to strategic execution.

• Developed and deployed market specific campaign strategies to align corporate and brand partner initiatives resulting in growth +45%.
• Introduced Bioworld to new markets within Pacific Rim, Europe and Latin America securing leading distributor partnerships.
• Expanded global brand license category rights and launched innovative products, driving significant revenue for partners including Marvel, Disney, Lucas Film, Warner Bros., Sony Pictures, Corona and Nintendo.
• Full oversight for global opportunity-buy inventory spanning five 3PLs in US, China and Mexico. Reversed negative margins over 3 leading categories (+12% average) and streamlined operations leading to annual cost savings of $4.5M.

• Created and managed social media campaigns to increase brand engagement.
• Conducted market research to identify new opportunities and target markets.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Devised content strategy to effectively engage target audiences.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Improved website visibility through development and implementation of SEO strategies.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.

Founder of full-service marketing agency focused on strategy, positioning and marketing new businesses.

• Developed and expanded client portfolio including the Cooper Institute and NFL PLAY 60.
• Grew business to $1.7M gross client billings within 10 months.

• Consulted with customers to assess needs and propose optimal solutions.
• Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
• Worked with marketing teams to create print and online advertisements to bring in new customers.
• Conducted target market research to discover customer needs and analyze competitor trends.
• Supervised creation of exciting merchandise displays to catch attention of store customers.
• Interacted well with customers to build connections and nurture relationships.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.

Executive Medicine of Texas is a leader in preventative and proactive health. One of the first to pioneer Luxury Concierge Medicine at the C-Level and be recognized worldwide.

• Successfully developed new brand position and identity transforming Executive Medicine from regional to national and international recognition.
• Created and launched powerful "Patients Are People...Not Cattle" national campaign to raise awareness and elevate the importance of personalized healthcare at the C-Level in a rapidly changing healthcare environment.
• Leveraged media channel and strategic partnerships that garnered national and international recognition via Oprah/Dr. Oz; 7.4M impressions, JAMA; 320,000 impressions, as well as syndicated and targeted industry publications.
• Introduced EMTX to new global corporate clients and expanded others including defense contracting, construction, energy and financial resulting in +25% top line and strong bottom line growth
• Launched "Stay Young" program extension to the Executive Physical.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Led qualitative and quantitative research, competitive analysis and strategic growth initiatives.
• Defined media strategy, timing, investment levels, scope and communications platform.
• Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
• Established clear and competitive goals, growth roadmaps, and strategic business plans.
• Developed sales strategies to achieve short and long-term sales revenue objectives.
• Anticipated and tracked operational and tactical risks to provide strategic solutions.

Promoted by CEO to guide Bioworld's Brand License portfolio into highly competitive $2B Urban Lifestyle market. This included all functional areas of sales, marketing, product management, operations and finance. Cultural change leader for the globalization of Bioworld design innovation from primarily a domestically focused entity into an internationally profitable vertical operation.

• Exceeded revenue 2x. Annual corporate revenues $150M+.
• Instrumental in collaborative brand partnerships with Nick Cannon, Jay Z and added #2 brand Akademiks/Jeanius to roster.
• Managed end-to-end product development process for all seasonal Brand Headwear, Apparel and
Accessories.
• Expanded Bioworld into new licensed apparel category resulting in +15% increase in top line growth.
• Established NYC Collective Showroom as global hub in support of brand partners, creative collaboration and retail partners.
• Inspired creative cross-functional team and supported 50 brand partner/rep firm professionals globally.

• Leveraged media channels including social, web and PR tactics to energize strategic introduction of key brand innovation and overarching storytelling.

• Built strong relationships with industry professionals and influencers.
• Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
• Created content and promotional materials to drive engagement and conversions.
• Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
• Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
• Conducted market analysis and research to identify trends and opportunities.
• Developed and presented marketing plans and reports to CEO and shareholders.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Coordinated with design and media teams to develop high-quality creative assets.

• Exceeded revenue 2x
• Annual corporate revenues $150M+
• Expanded Bioworld into new licensed apparel category resulting in +15% increase in top line growth
• Established NYC Collective Showroom as global hub in support of brand partners, creative collaboration and retail partners
• Inspired creative cross-functional team and supported 50 brand partner/rep firm professionals globally
• Leveraged media channels including social, web and PR tactics to energize strategic introduction of key brand innovation and overarching storytelling
• Developed all product and retail trade materials and comprehensive global tradeshow planning
• Drove global insights analysis, brand strategies, license acquisition, seasonal product category development, distribution, and media planning.

• Developed strategic marketing plans and managed execution of comprehensive US Retail Space Development program as the brand doubled in size and awarded "Best Apparel Brand for 2003"
• Collaborated with Brand Visual Design, Product Development, Sales and Marketing teams to set seasonal fixture and space standards, product category and athlete print marketing campaigns
• Planned and directed comprehensive retail brand product merchandising and technical training for 36 third-party merchandisers with annual budget of $450,000
• Launched Nike Golf Flagship Mandalay Bay Las Vegas and brought first TIGER/TAG Heuer concept to retail
• Partnered with Nike Southeast Asia (S.E.A.) to launch retail shops in Thailand and Singapore
• Led store RFP process with Global Procurement to create efficiency and cost savings at store level
• Assembled Functional Areas Leadership Team resulting in the improved harnessing of insights, products,messages and behaviors across product, marketing, sales and operations
• Developed and launched first corporate intranet in response to 200% growth.