Kevin C. Jones
New York,NY
Summary
Versatile Marketing and Promotions Director with years of experience in the Entertainment field. Dedicated to developing creative and attention grabbing promotions that increases awareness and drive market growth. Adept at team building and creative thinking.
Overview
27
27
years of professional experience
Work History
National Promotions Director
1 Music Ave.
07.2022 - 05.2023
- Documented and facilitated smooth progress of ongoing ventures through open communication and collaboration with industry experts, decision makers, and trendsetters nationwide
- Developed and maintained weekly email newsletter to keep subscribers informed of current project progress,upcoming events, and important news from organization and affiliates
- Inputted data into industry-standard monitoring systems, enabling clients and company to track product development across various platforms accurately and transparently
- Cultivated and maintained strategic alliances with key partners and vendors
National Promotions Director
Music Is Ent. / Track Trends
11.1996 - 02.2022
- Formulated national marketing and promotional strategies for over 60 major and independent record labels and over 1000 artists, leading to several chart-topping songs, including multiple #1 hit singles
- Orchestrated and implemented multiple digital marketing campaigns targeting industry professionals nationwide, social media, and streaming platforms to amplify each initiative's visibility by 25%
- Expanded company metrics program participation by over 2500 members through phone, email, and social media networking, boosting program's efficiency
- Collaborated with diverse set of talented producers to create and develop original production campaigns, resulting in elevated brand awareness, boosted customer satisfaction and increased business success rate by 35%
- Instrumental in leading 75% expansion of company database through active engagement with new and existing followers, resulting in organizational growth and profitability
- Proactively monitored and documented progress and performance of all initiatives, conducting research and analysis by directly engaging industry influencers to identify areas for improvement and opportunities for success, enhancing company profile and reputation
- Oversaw development and maintenance of organization's weekly music charts, ensuring accuracy and timeliness,leading to 25% increase in engagement and viewing audience
- Routinely monitored Billboard, Nielsen, and Mediabase to stay well versed on current trends and project progress
- Regularly engaged industry peers in fact-finding sessions to stay up-to-date on new talent, emerging technologies, and latest trends, expanding knowledge and effectiveness for company and future accounts
- Initiated weekly roundtable discussions with cross-functional teams to yield innovative ideas and solutions for company growth, such as new potential marketing campaigns, which generated 15% increase in prospective clients
- Utilized music industry knowledge and market trends analysis to curate, promote, and expand popularity of weekly digital playlist, augmenting its profile by consistently adding new genres and artists, and expanding membership growth by more than 55%, consistently meeting and exceeding performance goals, such as growing website traffic by 10%
- Optimized company's data tracking system through weekly implementation of effective strategies, resulting in 95%overall performance and improved data accuracy by 50%
- Provided administrative assistance in various areas of organizational operations, including office manager (scheduling meetings, billing, and maintaining office supplies), and event planning (securing talent and venues)
Education
Bachelor Of Arts - Communications
Kutztown University
Kutztown, PASkills
- Google Workspace, Microsoft Office
- Project Development
- Marketing and Promotions
- Strategic Development
- Problem Solving
- Developing Promotional Concepts
- Market Analysis
- Client Management
- Promotions and Marketing Strategies
- Digital Marketing
- Interpersonal Communications
- Team Member Development
Timeline
National Promotions Director
1 Music Ave.
07.2022 - 05.2023
National Promotions Director
Music Is Ent. / Track Trends
11.1996 - 02.2022
Bachelor Of Arts - Communications
Kutztown University
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