Summary
Overview
Work History
Education
Skills
Websites
Certification
Affiliations
Professional Highlights
Personal Information
Timeline
Generic

KEVIN D. CONWAY

Kansas City,MO

Summary

Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Director of Sales and Marketing

Chris-Leef General Agency
01.2016 - Current

    • Devise and implement data-driven, client-oriented marketing and brand positioning strategies, campaigns, and content/collateral to drive lead generation, new client acquisition, market expansion, and ongoing revenue growth. Responsible for 15% and 19% growth in 2022 and 2023.
    • Own and manage the end-to-end project life cycle for strategic marketing and branding projects, including budgets, scopes and schedules, timelines, metrics, and stakeholder communications and reporting
    • Guide and supervise marketing and sales staff to implement sales strategies and marketing campaigns across multiple channels (including digital, social, email, print, and events), effectively promoting the agency internally and externally
    • Leverage key insights from market and consumer analysis to continuously improve marketing campaigns and materials (including publications, ads, and social media content) while ensuring alignment with company goals and brand guidelines
    • Developed comprehensive sales plans for business growth, resulting in significant market share expansion. Expanded base of active clients by an average of 15% two years consecutively.
    • Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
    • Analyzed sales and marketing data for improved strategies for12% growth in emerging markets.
    • Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.

Personal Lines Sales Manager

Hanover Insurance
01.2014 - 01.2016
    • Led all strategic planning, tactical execution, and day-to-day management of sales operations, including training, compliance, and workforce management for 25 employees handling personal lines insurance sales
    • Collaborated closely with corporate executives and an HR consultant to recruit and hire top sales talent, establish performance management frameworks and compensation structures, and develop best-in-class training programs
    • Developed and implemented internal policies and procedures, in addition to championing process innovation and new technology integration to drive greater operational efficiencies and scalability across all sales and service activities
    • Monitored daily metrics, compiled sales/process reports, and provided sales-focused analytics and insights to senior leadership to influence new business development, operational excellence, and product/service quality improvement initiatives.

Education

Bachelor of Science (BS) in Business Administration, Concentration in Marketing -

University of Central Missouri
Warrensburg, MO

Skills

  • Strategic Planning
  • Sales & Marketing Strategy
  • Data-driven decision-making
  • Campaign Analysis & Reporting
  • Customer Acquisition
  • Sales Coaching
  • Pricing strategy
  • Partnership Development

Certification

Life, Health & Property & Casualty Licenses | Kansas & Missouri

Affiliations

Board of Directors | National Sales Network, Chicago Chapter (2007 to 2017)

Professional Highlights

  • Spearheaded the implementation of targeted, data-driven marketing campaigns for Chris-Leef General Agency, generating 12-15% ROI, increasing lead conversion by 15%, and improving profit margins by 12%.
  • Trained and directed marketing reps at Chris-Leef General Agency to execute marketing strategies and campaigns that resulted in the acquisition of 75 new active corporate clients and delivered double digit annual growth over the past 3 years in their respective territories.
  • Drove the implementation of sales strategies and marketing campaigns that grew revenue with personal lines policyholders by 22% in 2014 and 35% in 2015 for Hanover Insurance.
  • Founded and built an independent insurance agency (CIS Group) from the ground up to 1.5K policies in 3.5 years while writing $500K+ in premiums in the first year of operations.
  • Ranked #10 in the state for commercial lines pure new business, a top 5 district contributor, and among the top 10% in the district in life insurance sales for 3 consecutive years while at Farmers Insurance Group.


Personal Information

Title: SENIOR MARKETING & COMMUNICATIONS LEADER

Timeline

Director of Sales and Marketing

Chris-Leef General Agency
01.2016 - Current

Personal Lines Sales Manager

Hanover Insurance
01.2014 - 01.2016

Bachelor of Science (BS) in Business Administration, Concentration in Marketing -

University of Central Missouri
Life, Health & Property & Casualty Licenses | Kansas & Missouri
KEVIN D. CONWAY