KEVIN D. CONWAY

Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.

• Spearheaded the implementation of targeted, data-driven marketing campaigns for Chris-Leef General Agency, generating 12-15% ROI, increasing lead conversion by 15%, and improving profit margins by 12%.
• Trained and directed marketing reps at Chris-Leef General Agency to execute marketing strategies and campaigns that resulted in the acquisition of 75 new active corporate clients and delivered double digit annual growth over the past 3 years in their respective territories.
• Drove the implementation of sales strategies and marketing campaigns that grew revenue with personal lines policyholders by 22% in 2014 and 35% in 2015 for Hanover Insurance.
• Founded and built an independent insurance agency (CIS Group) from the ground up to 1.5K policies in 3.5 years while writing $500K+ in premiums in the first year of operations.
• Ranked #10 in the state for commercial lines pure new business, a top 5 district contributor, and among the top 10% in the district in life insurance sales for 3 consecutive years while at Farmers Insurance Group.