Kevin L.A Metellus
NJ,United States
Overview
4
4
years of professional experience
Work History
Affiliate Marketing Manager
Dentsu Aegis Network
, NY
07.2023 - Current
- Identified, recruited, and managed relationships with new affiliate partners.
- Tracked monthly sales performance of each affiliate program to measure success.
- Managed client budget and optimized campaign performance ensuring partners paced evenly.
- Assessed projects against budgets and timelines, keeping team and assignments on task. Fostered trust and maintained client relationships through a blend of "soft skills" and channel expertise.
- Served as the main client contact, addressing daily requests and inquiries.
- Demonstrated a deep understanding of clients' brands, structures, and industries.
- Actively participated in client meetings and presentations, contributing well-supported ideas for high-level strategy.
- Built affiliate campaigns, managed account setup, network implementation, and daily organization, including budget management.
- Conducted audits and analyzed reports, leading optimization efforts to meet campaign goals and performance.
- Certified and trained within Impact Radius: Impact Platform fundamentals, Affiliate & Partnerships Industry Fundamentals
- Comfortably oversaw execution, delving into tech and data to find solutions and answer questions.
Growth Manager
Dentsu Aegis Network
New York, NY
04.2023 - 07.2023
- Managed new business pitches, contributing to the growth of the agency's win rate.
- Created compelling RFI/RFP responses, case studies, cover letters, and other content.
- Executed processes to deliver quality pitches, maintaining strong relationships with key internal stakeholders.
- Participated in senior-level business strategy planning discussions.
- Conducted prospect research.
- Assisted in pitch project management, including new business brainstorming.
- Collaborated with every department of the agency and provided presentation support.
- Worked closely with the Chief Marketing Officer on pitch/client meeting production and meeting prep.
- Updated and maintained calendars, timelines, and meeting requests.
- Collaborated with print and production studios on various projects for the agency.
- Vetted new clients by analyzing advertising spend using Nielsen Ad Intel, RECMA, & COMvergence.
- Managed and maintained a multi-agency pitch calendar, Master Slides Deck, and Case Studies Tracker
- Supported global client pitches and served as a liaison between the pitch and design team to create pitch collateral.
- Project-managed prospective client events, overseeing catering, transportation, decor, and audiovisual systems.
Senior Talent Acquisition Manager
Dentsu
New York, NY
04.2022 - 04.2023
- Managed 5 accounts won the company 16 new hires within the first 3 months of being hired.
- Generating passive candidate leads through various channels such as LinkedIn, email, ATS, cold calling, and In-person networking events
- Guiding candidates and hiring managers throughout the interview process from prescreening, interview, and hiring
- Participated in diversity initiatives within the organization.
- Building and maintaining strong working relationships with Key internal stakeholders within Commerce & Retail Media, Analytics, Data Science, Planning, Search, Social, Audience and insights, Affiliate Marketing, Ad Operations Media Technology, and DEI
- Assisted in developing training materials regarding employment policies and procedures.
- Provided, coaching and training to hiring managers on recruitment-related topics in line with best practice
- Participated in career and industry events recruiting and interviewing in real-time providing feedback on best resume and interview practices.
- Mentored 3 non direct reports helping them increase their performance and reaching both personal and professional goals
Senior Talent Acquisition Specialist
Source Lab Search
New York, NY
06.2021 - 04.2022
- Implemented targeted cold calling and prospecting strategies through phone, email, and LinkedIn Recruiter to generate high-quality leads.
- Successfully billed over $110,000, showcasing a proven capability to identify, approach, and close high-level clients.
- Ensured a best-in-class client experience by guiding clients through the entire interview process, providing expert support, and fostering positive relationships.
- Recruited top-tier talent across diverse industry verticals, specializing in Media Planning, Performance Marketing, Data Analytics, and Product Management.
- Managed 10 client accounts, serving as the main point of contact to address and fulfill any client needs promptly.
- Utilized creative email marketing tactics to generate candidate leads, employing innovative strategies to attract top-tier talent.
- Documented outreach calls and follow-up contacts meticulously in the Applicant Tracking System (ATS), ensuring accurate records of interactions.
- Demonstrated strong closing capabilities through effective negotiation of salaries, managing competing candidate counteroffers, and fostering enduring relationships with executive leadership and hiring managers.
Digital Marketing Manager
Everyday Vlogger
01.2020 - 01.2021
- Developed and implemented strategic business plans to increase company profitability.
- Overseen the daily operations of the organization and ensured compliance with applicable laws and regulations.
- Implemented technological solutions designed to improve operational effectiveness.
- Collaborated with marketing teams on campaigns aimed at increasing brand visibility in target markets.
- Spearheaded internal initiatives designed to foster collaboration among staff members.
- Built strategic business partnerships by cultivating relationships with employees and experts.
- Negotiated and approved contracts between company and distributors, suppliers and other external entities.
- Established and oversaw strategic business actions and streamlined operations.
- Oversaw budgetary and financial activities and implemented strategies to grow business and profits.
- Analyzed market trends and customer data to inform decision-making processes.
Education
Bachelor of Science - Audio Visual Engineering
Full Sail University
Winter Park, FL10.2015
Skills
- Digital Marketing
- Marketing Strategy
- Data Science
- Business Strategy Mckinsey & Company
- Problem Solving Mckinsey & Company
- Adaptability & Resilience Mickinsey & Company
- Business Writing Principles
- Client Relationship Management
- Affiliate & Partnerships
- Amazon Ads
- Data Analytics
- SaaS
- Photoshop
- Strategic Partnerships
- Sales Force
- Professional Scrum Certified (CSM)
- Product Management Certified
- Project Management
- Excel
- Tableau
Timeline
Affiliate Marketing Manager
Dentsu Aegis Network
07.2023 - Current
Growth Manager
Dentsu Aegis Network
04.2023 - 07.2023
Senior Talent Acquisition Manager
Dentsu
04.2022 - 04.2023
Senior Talent Acquisition Specialist
Source Lab Search
06.2021 - 04.2022
Digital Marketing Manager
Everyday Vlogger
01.2020 - 01.2021
Bachelor of Science - Audio Visual Engineering
Full Sail University
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