Overview
Work History
Education
Skills
Languages
Timeline
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Kewei Zhu

San Jose,CA

Overview

6
6
years of professional experience

Work History

Interactive Designer

Apple ( Via Hero Digital )
Sunnyvale, CA
01.2019 - 08.2023
  • Created groundbreaking visual designs for Apple's online retail platform
  • Develop, refine, and present compelling visual designs, navigation systems, and user interface (UI) components, ensuring a seamless user experience across devices and platforms.
  • Design and iterate prototypes to showcase design intent and user flows, utilizing advanced prototyping tools and methods to communicate functionality.
  • Collaborate closely with cross-functional teams, including product managers, engineers, and content strategists, to ensure design integrity through implementation.
  • Lead design reviews and contribute to usability testing, incorporating feedback to refine visual and interactive elements for optimal performance.
  • Stay updated with digital design trends, applying industry insights to elevate Apple's online retail experience and drive customer engagement.

Designer

Picpic live
San Francisco, CA
01.2018 - 05.2019
  • Conduct and integrate primary research, heuristic evaluations, and qualitative insights to craft user flows and intuitive interface designs that enhance user engagement.
  • Lead end-to-end design and branding for mobile and web applications, ensuring a cohesive and memorable user experience aligned with the brand’s identity.
  • Design and optimize interactive features, including live chat, raffles, message walls, and digital glow sticks, to foster audience participation and enrich event experiences.
  • Collaborate closely with product managers, developers, and stakeholders to align design strategies with business goals and deliver impactful, user-centric experiences.
  • Create and iterate prototypes for testing and user validation, gathering feedback to continuously refine the user interface and interactions.
  • Stay attuned to emerging UX/UI trends and user feedback, applying these insights to innovate and enhance engagement across the digital event platform.

Visual & Motion Designer Intern

Udacity
, Shanghai
05.2018 - 09.2018
  • Supported growth and product teams by designing and developing wireframes from low to high fidelity for Referral Minimum Viable Products (MVPs).
  • Collaborated with the product team to facilitate the successful launch of a new product in the Chinese market, adapting designs for cultural relevance.
  • Developed motion graphics for marketing campaigns, enhancing engagement in high-traffic banner placements.
  • Engaged in iterative design processes to improve and optimize referral product features, supporting product growth goals.
  • Coordinated with cross-functional teams to ensure alignment and seamless integration of design assets into final products.
  • Conducted user feedback sessions to refine and enhance design elements for both local and international markets.

Education

Master of Arts - Web Design And New Media

Academy of Art University
San Francisco
06-2019

Painting And Drawing

University of Washington
Seattle, WA
06-2016

Skills

Visual Design

Motion Graphics

UI/UX Design

Responsive Design

Front-end Development

Branding

Illustration

3D Modeling & Rendering

AR/VR Design & Rendering

Videography

Post Production

Figma

Sketch

Adobe Creative Suite

Prototype

Houdini

WebGL

Octane Render

Languages

English
Professional
Chinese (Mandarin)
Professional

Timeline

Interactive Designer

Apple ( Via Hero Digital )
01.2019 - 08.2023

Visual & Motion Designer Intern

Udacity
05.2018 - 09.2018

Designer

Picpic live
01.2018 - 05.2019

Master of Arts - Web Design And New Media

Academy of Art University

Painting And Drawing

University of Washington

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Kewei Zhu