Keya Joy Bush
Washington,DC
Summary
Dynamic Operations Lead at CMS with extensive expertise in strategic media relations and cross-functional leadership. Achieved a 30% increase in media responsiveness through innovative initiatives, while mentoring teams to elevate operational efficiency. Strong project management and stakeholder engagement skills enhance impactful healthcare communications and outreach. Career goals include further advancing organizational effectiveness and community engagement within the healthcare sector.
Overview
24
24
years of professional experience
Work History
Operations Lead - Media Relations Group (MRG)
U.S. Dept. of Health (HHS)- Centers for Medicare & Medicaid Services (CMS)
Washington, USA
09.2021 - Current
- Strategic Media Relations & Public Engagement – Serve as the primary liaison between CMS senior leadership and 50+ national media outlets, driving the strategic rollout of critical agency announcements
- This has led to a 30% increase in media responsiveness, enhanced transparency, and a 25% boost in positive media coverage
- High-Stakes Event & Operations Management – Oversee major event schedules, internal tracking systems, and planning reports for the CMS Administrator, streamlining decision-making processes and reducing reporting errors by 20%
- Media Monitoring & Crisis Communications – Track and analyze healthcare media coverage, providing actionable insights to leadership
- Manage rapid-response communications for politically sensitive policy decisions affecting 1.5M+ healthcare providers, suppliers, and beneficiaries, ensuring accuracy and alignment with agency priorities
- Equity-Focused & AI-Enhanced Communication Strategies – Spearheaded new media engagement strategies to highlight CMS’s efforts in healthcare equity, resulting in a 40% increase in coverage on disparity-focused programs
- Leverage AI-driven analytics to optimize messaging and media outreach
- Cross-Functional Leadership & Stakeholder Engagement – Lead coordination across 10+ teams to successfully execute 100+ CMS rollout announcements, ensuring seamless collaboration between media, policy, and operations teams
- Mentorship & Operational Excellence – Mentor and train colleagues on best practices in healthcare communications and public relations, improving team efficiency by 25% while aligning with CMS’s mission to inform and engage the public
Health Insurance Specialist (Outreach & Education)
U.S. Dept. of Health (HHS)- Centers for Medicare & Medicaid Services (CMS)
Washington, USA
10.2016 - 09.2021
- Managed Medicare-focused national multimedia campaigns with budgets from $4M to $100M, ensuring effective beneficiary engagement and outreach
- Developed high-visibility healthcare content for TV, radio, and digital platforms, increasing Medicare program awareness among diverse populations
- Led outreach for Medicare enrollment periods, achieving 30%+ increase in engagement through strategic messaging and digital initiatives
- Orchestrated crisis communications during the COVID-19 pandemic, ensuring Medicare recipients received timely updates on coverage expansions
- Recognized with CMS Internal Service Award (2020, 2017) for excellence in Medicare program outreach and communications
Health Insurance Specialist
U.S. Dept. of Health (HHS)- Centers for Medicare & Medicaid Services (CMS)
Washington, USA
11.2000 - 06.2016
- Managed high-priority Medicare program announcements, ensuring compliance with federal healthcare communications standards
- Designed and implemented Medicare training programs for new staff, improving efficiency in public health messaging and operations
- Expanded national and minority media outreach by 62%, ensuring broad dissemination of Medicare benefits and policy updates
- Collaborated with CMS, state health departments, and healthcare organizations to promote health equity and Medicare accessibility initiatives
Education
B.S. - Business Finance & Marketing
Norfolk State University
Norfolk, VASkills
- Project Management
- Process Improvement
- Cross-Functional Team Leadership
- Project Monitoring and Control
- Internal Consulting
- Healthcare Process Improvements
- Internal Communications
- Medicare Compliance
- Stakeholder Collaboration
- Cross-Departmental Coordination
- Business Expansion Implementation
- Operational excellence
- Team leadership
- Stakeholder engagement
- Media monitoring
- Digital outreach
- Adaptability
- Operational efficiency
- Process improvement
Awards
- CMS Internal Service Award, 2020, 2017
- Administrator's Strategic Events Team Award, 2020
- COVID-19 Vaccine Outreach Team Award, 2021
- Administrator’s Special Citation Award, 2013
- Human Services Secretary Appreciation Coin, 2008
Professional Tools And Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
- SharePoint
- Salesforce/RECON
- Meltwater
- CISION
- GovDelivery
- Drupal
- Content Management Systems
- Data Analysis Tools
- Social Media Platforms: Facebook, Instagram, YouTube, Twitter
Education And Certification
B.S. in Business Finance & Marketing, Norfolk State University, Norfolk, VA, Federal Contracting Officer’s Representative (COR I), 2024
Accomplishments
- CMS Internal Service Award – Office of Communications Press Team (2020, 2017)
- Administrator's Strategic Events Team Award – Excellence in Executive & Staff Engagement (2020)
- COVID-19 Vaccine Outreach Award – Leadership in Health Crisis Communication (2021)
- Administrator’s Special Citation Award – Innovation in Digital Communication (2013)
- Human Services Secretary Appreciation Coin – Excellence in Strategic Communications (2008)
References
References available upon request.
Timeline
Operations Lead - Media Relations Group (MRG)
U.S. Dept. of Health (HHS)- Centers for Medicare & Medicaid Services (CMS)
09.2021 - Current
Health Insurance Specialist (Outreach & Education)
U.S. Dept. of Health (HHS)- Centers for Medicare & Medicaid Services (CMS)
10.2016 - 09.2021
Health Insurance Specialist
U.S. Dept. of Health (HHS)- Centers for Medicare & Medicaid Services (CMS)
11.2000 - 06.2016
B.S. - Business Finance & Marketing
Norfolk State University
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