Keyi Yang

Website Development for Legal Promotion - 1 website and 1 content column - Comparative Analysis and Project Management Skills:

Conducted a comparative analysis of eight peer companies’ goals, promotional strategies, and website designs. Assessed the strengths and weaknesses of the existing platform from aspects such as systematic design, interactivity, storytelling, visualization, and compliance, proposing optimization strategies that were adopted.

Compliance and Legal Promotion System Design - Coordinated 5 departments and 30 companies - Project Management and Communication Skills:

Participated in the development of legal promotion strategies for the Shanghai Futures Exchange, including designing the website, annual promotion plan, internal coordination, and external partnerships. Delivered an annual project schedule detailing forums, visuals, videos, and systematic training programs, contributing to execution.

Production and Dissemination of Legal and Compliance Media Campaigns - 2 million views - Fast Learning and Resource Coordination Skills:

Collaborated with three production companies to finalize content for two promotional videos and six infographics. Distributed materials on national platforms, achieving 2 million views, and receiving positive feedback.

Organ Donation Regulations Training and Course Design - 1,500 participants - Fast Learning and Project Coordination Skills:

Participated in planning and designing training programs for NHS organ donation regulations, covering courses for four schools and faculty training sessions, influencing over 1,500 participants, with a satisfaction rate of 98%. Simplified complex regulations into clear, interactive course content.

NHS Health Training Projects - 3 training programs across 12 schools - Team Leadership and External Communication Skills:

Led a 5-member intern team in executing three training programs. Established partnerships with 12 schools, and ensured smooth execution through efficient task allocation and coordination.

Startup and Market Positioning - ¥50,000 seed funding - Strategic Planning and Resource Optimization:
Built the framework for a small mental health enterprise from scratch. Drafted a business plan, secured ¥50,000 in seed funding, defined the target audience, and developed data-driven service and marketing strategies. Achieved stable operations and early profitability.

Development of Psychological Interventions and Outcome Evaluation - Over 60 clients served - Innovation in Services and User Experience:

Designed mindfulness and behavioral therapy-based interventions, and created a simple emotional tracking tool for clients. Served over 60 clients, achieving an 85% satisfaction rate. Enhanced user experience through ongoing product and service optimization.

Social Media Content Planning and Promotion - 14,000 followers - Precise Targeting and Brand Building:
Managed social media platforms, creating and posting psychological health-related content. Attracted over 14,000 followers, establishing a steady, potential customer base.

Ecosystem Development and Market Entry Strategy - Covering Saudi Arabia and UAE - Resource Integration:

Led a Middle East-focused e-commerce project, integrating logistics, distribution, and retail partnerships in Saudi Arabia and the UAE. Ensured cultural adaptability and competitive advantages for high-end traditional, and smart home products.

Value Chain Optimization and Operational Synergy - 30% improvement in logistics efficiency - Systematic Thinking and Process Optimization:

Introduced a Just-In-Time (JIT) production model and integrated global logistics resources, optimizing supply chain processes and shortening delivery times in Saudi Arabia to 3–5 days.

Customer Experience and Personalization - 95% satisfaction, 20% premium pricing - Market Differentiation and User-Centered Innovation:

Developed culturally sensitive smart furniture and high-end products, such as Islamic geometric pattern-based smart locks, and automated therapeutic furniture. Achieved a 95% satisfaction rate, and improved price premiums by 20%.