Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
References
Languages
Affiliations
Certification
Languages
Timeline
Generic

Keyla Sweeney

Bellevue

Summary

Results-driven marketing professional with expertise in brand development and campaign execution. Demonstrated success in enhancing brand consistency and achieving positive ROI through strategic communication and digital marketing. Bilingual in English and Spanish, skilled in client relations and project management, consistently delivering impactful results.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Marketing Advisor

Classical Learning Pod
02.2022 - Current
  • Company Overview: Fast growing homeschool community.
  • Curriculum Developer/ Curator k -2 Classical Education for local community
  • Private Classical Music History Tutor for over 45 Homeschool families
  • Private Classical Literature Tutor
  • Private Spanish Tutor
  • Private Classical Art Tutor
  • Fast growing homeschool community.

Digital Media Consultant

Self-employed
01.2013 - 01.2018
  • Responsible for designing and executing Digital media plans for a wide portfolio (Health Government Department, tech, and Advertising agencies (digital and traditional)).
  • Creation of annual marketing plans.
  • Development of digital platform to incentive and regulate notifications of seasonal virus nationwide (Dominican Republic).
  • Coordination of several corporate internal, events, product launch, training and retail events.
  • Creation of brand unity and corporate communication guidelines.
  • Oversee marketing research (digital, consumer, business intelligence).
  • Generate Media investment reports (ROI).
  • Overseeing relationship and communication with third party agencies.

Digital Media Specialist

ComuniQue
01.2014 - 01.2015
  • Meeting clients needs trough exceptional service on daily basis.
  • Developing and executing digital marketing campaigns.
  • Creating and managing content for websites, blogs, and social media.
  • Monitoring and analyzing website traffic and metrics.
  • Developing and managing paid advertising campaigns.
  • Conducting market research and competitor analysis.
  • Creating and managing online promotions and campaigns.
  • Developing and managing content calendars.
  • Staying up-to-date with digital marketing trends.
  • Creating reports on digital marketing performance.

Marketing Manager

Worldwide Medical Assurance
01.2011 - 01.2012
  • Marketing Manager for the Dominican Republic and Panama.
  • Create Brand unity by standardizing corporate communication.
  • Build a comprehensive communication strategy for the group and its brands (ATL, BTL and digital marketing).
  • Collaboration and lead communication with third party agencies.
  • Managing of website relaunch.
  • Developing and executing digital marketing campaigns.
  • Monitoring and analyzing website traffic and metrics.
  • Content creator for monthly newsletter.
  • Developing annual memories report.
  • Conducting market research and competitor analysis.

Senior Account Executive

Capital DBG
01.2009 - 01.2010
  • In this role, planned and executed marketing plan to commemorate the 90th of Scotiabank in the Dominican Republic.
  • Launching of 90th Anniversary campaign and its Rebranding in the country.
  • Collaborated with other team members within the agency to develop campaigns for clients, including detailed briefs for the creative team.
  • Apply a variety of projects to develop marketing solutions for clients, including market research, demographic research, and focus groups.
  • Following the implementation of the rebranding, the company acquired positive feedback and ROI, especially in public perception, being the most notably, the moving of the bank from fourth to third position in the national market share.

Brand Manager

ONEMAX
01.2007 - 01.2009
  • Oversight all marketing and communication efforts for this start up.
  • Build Brand unity by standardizing communications.
  • Create a cohesive and comprehensive strategy for the group (ATL, BTL and digital marketing).
  • Analysis of Media Investment (ROI).
  • Aid in developing brand identity and positioning.
  • Collaboration and communication with third party agencies.

Education

Bachelor's Degree - Marketing

Madre & Maestra Pontifical Catholic University
Santo Domingo, Dominican Republic
01.2005

Master's Degree - International Affairs

University of Provence
France

Graduate Certificate - Medical Billing And Coding

Tiffin University
Tiffin, OH

Skills

  • Client and Vendor Relations
  • Brand development
  • Project management
  • Creative strategy
  • Team collaboration
  • Communication strategy
  • Event coordination
  • Cross-channel marketing
  • Influencer marketing
  • Mobile marketing
  • Campaign management
  • Paid advertising
  • Google analytics
  • Customer segmentation
  • PPC advertising
  • New market research
  • Brand messaging
  • Brand design and development
  • Forecasting

Hobbies and Interests

  • AI
  • International Affairs
  • Outdoors
  • Classical Education
  • Homeschooling

References

Bill Pearson, wtpearson2009@hotmail.com

Languages

  • English
  • Spanish

Affiliations

  • Homeschool tutor -Latin, Language Arts, Music History

Certification

  • Medical Billing and Coding

Languages

Spanish
Native/ Bilingual

Timeline

Marketing Advisor

Classical Learning Pod
02.2022 - Current

Digital Media Specialist

ComuniQue
01.2014 - 01.2015

Digital Media Consultant

Self-employed
01.2013 - 01.2018

Marketing Manager

Worldwide Medical Assurance
01.2011 - 01.2012

Senior Account Executive

Capital DBG
01.2009 - 01.2010

Brand Manager

ONEMAX
01.2007 - 01.2009

Bachelor's Degree - Marketing

Madre & Maestra Pontifical Catholic University

Master's Degree - International Affairs

University of Provence

Graduate Certificate - Medical Billing And Coding

Tiffin University

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