Keyshawn Gurley

- Co-created a community-based app concept from idea development through prototype planning, user research, trust-building features, and documentary storytelling.

- Participated in brainstorming sessions focused on real caregiver challenges, language barriers, elder support, accessibility, community safety, and local resource gaps.

- Helped define potential app users, including caregivers, elders, disabled community members, students, family translators, and local helpers.

- Contributed to intake questions, service categories, helper profiles, verification ideas, trust features, reviews, favorites, and user journey flows.

- Supported app testing and feedback by reviewing screens, user tasks, request flows, helper flows, and community use cases.

- Helped shape the project’s public story through documentary planning, interview questions, student reflections, and discussion of how caregiving affects education, work, and family life.

- Collaborated as part of a student product team to connect digital marketing, public health, caregiving, and community support into one real-world product concept.

- Developed digital marketing strategies using audience research, personas, value propositions, SMART objectives, KPIs, funnel planning, and customer journey mapping.

- Created brand and content strategy assets including mission statements, value propositions, brand voice guides, content calendars, social media copy, and campaign concepts.

- Conducted SEO audits using keyword research, metadata review, internal linking recommendations, page speed analysis, and backlink strategy planning.

- Built multi-channel content campaigns across blog, Instagram, Facebook, TikTok, YouTube, LinkedIn, and X/Twitter, tailoring copy and creative to each platform.

- Created website plans and mockups focused on UX/UI, navigation, visual hierarchy, page structure, lead generation, and objective-driven content.

- Practiced analytics reporting using Google Analytics concepts including acquisition reports, conversion events, attribution, traffic quality, and optimization recommendations.

- Designed paid search and social advertising campaign structures including keywords, ad groups, audience targeting, campaign objectives, ad creative, and KPIs.

- Presented strategy decks and marketing recommendations using professional slide design, research-backed insights, and clear campaign rationale.

• Developed engaging content for social media platforms, enhancing brand visibility.
• Collaborated on digital advertising strategies, contributing to campaign effectiveness.
• Created promotional materials for email marketing campaigns, increasing audience engagement.
• Conducted market research to identify target audience preferences.
• Participated in brainstorming sessions for campaign ideas and themes.